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Author: Herman Holtz
Publisher: John Wiley & Sons
ISBN: 9780471632276
Category : Advertising fliers
Languages : en
Pages : 238
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Book Description
This guide shows how to develop sales and promotional pieces in–house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct–mail, and newsletters––with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
Author: Herman Holtz
Publisher: John Wiley & Sons
ISBN: 9780471632276
Category : Advertising fliers
Languages : en
Pages : 238
Get Book Here
Book Description
This guide shows how to develop sales and promotional pieces in–house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct–mail, and newsletters––with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
Author: Herman Holtz
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
This is a do-it-yourself guide to creating winning promotional pieces without the expensive assistance of an agency. Includes are topics on direct mail packages, newsletter, copyrighting, testing response tro pieces, cost cutting, and more.
Author: Fiona Raven
Publisher:
ISBN: 9780994096920
Category : Design
Languages : en
Pages : 0
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Book Description
Book Design Made Simple gives DIY authors, small presses, and graphic designers--novices and experts alike--the power to design their own books. It's the first comprehensive book of its kind, explaining every step from installing Adobe(R) InDesign(R) right through to sending the files to press. For those who want to design their own books but have little idea how to proceed, Book Design Made Simple is a semester of book design instruction plus a publishing class rolled into one. Let two experts guide you through the process with easy step-by-step instructions, resulting in a professional-looking top-quality book
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 238
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Book Description
Author: Larry Mersereau
Publisher: PromoPower Publishing
ISBN: 9780974228600
Category :
Languages : en
Pages : 324
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Book Description
Perfect bound, laminated cover
Author: Hank Phillippi Ryan
Publisher: Forge Books
ISBN: 1250258790
Category : Fiction
Languages : en
Pages : 343
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Book Description
USA TODAY BESTSELLER! Bestselling and award-winning author and investigative reporter Hank Phillippi Ryan delivers another twisty, thrilling, cat and mouse novel of suspense that will have you guessing, and second-guessing, and then gasping with surprise. We all have our reasons for being who we are—but what if being someone else could get you what you want? After a devastating betrayal, a young woman sets off on an obsessive path to justice, no matter what dark family secrets are revealed. What she doesn’t know is that she isn’t the only one plotting her revenge. An affluent daughter of privilege. A glamorous manipulative wannabe. A determined reporter, in too deep. A grieving widow who must choose her new reality. Who will be the first to lie? And when the stakes are life and death, do a few lies really matter? At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Jessica Strawser
Publisher: St. Martin's Press
ISBN: 1250241634
Category : Fiction
Languages : en
Pages : 352
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Book Description
"Heartbreaking yet hopeful, this astute exploration of the bonds and limitations of family is a perfect book club pick.” – New York Times bestselling author Joshilyn Jackson A Most Anticipated by Goodreads * SheReads * E! News * Frolic Jessica Strawser's A Million Reasons Why is "a fascinating foray into the questions we are most afraid to ask" (Jodi Picoult, #1 New York Times bestselling author)--the story of two women who discover a bond between them that will change both their lives forever. When two strangers are linked by a mail-in DNA test, it’s an answered prayer—that is, for one half sister. For the other, it will dismantle everything she knows to be true. But as they step into the unfamiliar realm of sisterhood, the roles will reverse in ways no one could have foreseen. Caroline lives a full, happy life—thriving career, three feisty children, enviable marriage, and a close-knit extended family. She couldn’t have scripted it better. Except for one thing: She’s about to discover her fundamental beliefs about them all are wrong. Sela lives a life in shades of gray, suffering from irreversible kidney failure. Her marriage crumbled in the wake of her illness. Her beloved mother, always her closest friend, unexpectedly passed away. She refuses to be defined by her grief, but still, she worries what will happen to her two-year-old son if she doesn’t find a donor match in time. She’s the only one who knows Caroline is her half sister and may also be her best hope for a future. But Sela’s world isn’t as clear-cut as it appears—and one misstep could destroy it all. "A thrilling story of what happens when a long-held family secret comes to light...[Strawser] shows that no one is ever truly a villain or a hero, but instead, we are all a beautiful and messy mix of both." - Associated Press review
Author: Les Christie
Publisher: Zondervan Publishing Company
ISBN: 9780310490913
Category : Religion
Languages : en
Pages : 164
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Book Description
Author: Hank Phillippi Ryan
Publisher: Forge Books
ISBN: 0765384957
Category : Fiction
Languages : en
Pages : 246
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Book Description
Air Time: the Agatha and Anthony Award nominee Charlotte McNally novel from bestselling author Hank Phillippi Ryan, now back in print! When savvy TV reporter Charlotte McNally enters the glamorous world of high fashion, she soon discovers that when the purses are fake--the danger is real. Charlotte can't tell the real from the false as she goes undercover to bring the couture counterfeiters to justice and struggles to answer a life-changing question from a certain handsome professor. The one thing Charlotte knows for sure is that the wrong choice could be the last decision she ever makes. "Sassy, fast-paced, and appealing. This is first-class entertainment."--Sue Grafton, author of the Alphabet series At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Author: Leila Hirschfeld
Publisher: Crown Books for Young Readers
ISBN: 0553509551
Category : Juvenile Nonfiction
Languages : en
Pages : 306
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Book Description
Laugh and learn at home with this interactive and hilarious Abraham Lincoln biography. Perfect for readers of Nathan Hale's Hazardous Tales and parents looking to chuckle their way through homeschool history lessons. Abraham Lincoln was one of the greatest presidents of all time. But what did it take to rise from frontier poverty? To lead his country through the Civil War? To alter the course of history forever? Father-daughter team Tom and Leila Hirschfeld's tongue-in-cheek biography explores ten crucial decisions in one amazing life. With over one hundred pieces of archival and original art, fun facts, sidebars, historical trivia, and more, this book follows Abe's footsteps through the close calls that defined his leadership and shaped America as we know it today. A KIRKUS REVIEWS BEST BOOK OF 2018 "Be a best friend and give this book to someone who has not read it." --Kirkus Reviews, starred review
