Great Library Promotion Ideas III PDF Download
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Author: John W. Berry
Publisher: Chicago : American Library Association
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 80
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Book Description
Author: John W. Berry
Publisher: Chicago : American Library Association
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 80
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Book Description
Author:
Publisher:
ISBN: 9780838933640
Category :
Languages : en
Pages :
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Book Description
Author: Sandra Scherba (ed)
Publisher:
ISBN:
Category :
Languages : en
Pages : 88
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Book Description
Author: Ann Handley
Publisher: John Wiley & Sons
ISBN: 1118232607
Category : Business & Economics
Languages : en
Pages : 327
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Book Description
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author: Ann Heidbreder Eastman
Publisher: Chicago : American Library Association
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 82
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Book Description
Author:
Publisher:
ISBN:
Category : John Cotton Dana Library Public Relations Award
Languages : en
Pages : 54
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Book Description
Author: John Cotton Dana Library Public Relations Award
Publisher: Chicago : American Library Association
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 72
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Book Description
Contains public relations ideas for summer reading programs, reading clubs, author or book festivals, fundraising events, and other library activities.
Author: Sandra Scherba
Publisher: Chicago : Library Administration and Management Association, American Library Association
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 100
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Book Description
An annual volume which highlights exceptional public relations efforts from all types of libraries - public and academic libraries, school library media centres, state libraries and networks, and special libraries. The programmes run the gamut from fundraising to reading clubs. In this edition new subject headings include anniversaries, intellectual freedom, building, preservation, and special populations. It provides details on the purpose, type of community, funding, and results allow users to compare their community to those under which the programme was developed and each library can predict the feasibility for use in their own library. Chosen for their original concepts and noteworthy execution, these PR programmes are easily adaptable to the requirements of other libraries.
Author: Ann Heidbreder Eastman
Publisher: Chicago : American Library Association
ISBN: 9780838933183
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Author: Robert J. Lackie
Publisher: Rowman & Littlefield
ISBN: 144225422X
Category : Language Arts & Disciplines
Languages : en
Pages : 206
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Book Description
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
