Author: Adrian Smith
Publisher: Routledge
ISBN: 131745118X
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Innovation is increasingly invoked by policy elites and business leaders as vital for tackling global challenges like sustainable development. Often overlooked, however, is the fact that networks of community groups, activists, and researchers have been innovating grassroots solutions for social justice and environmental sustainability for decades. Unencumbered by disciplinary boundaries, policy silos, or institutional logics, these ‘grassroots innovation movements’ identify issues and questions neglected by formal science, technology and innovation organizations. Grassroots solutions arise in unconventional settings through unusual combinations of people, ideas and tools. This book examines six diverse grassroots innovation movements in India, South America and Europe, situating them in their particular dynamic historical contexts. Analysis explains why each movement frames innovation and development differently, resulting in a variety of strategies. The book explores the spaces where each of these movements have grown, or attempted to do so. It critically examines the pathways they have developed for grassroots innovation and the challenges and limitations confronting their approaches. With mounting pressure for social justice in an increasingly unequal world, policy makers are exploring how to foster more inclusive innovation. In this context grassroots experiences take on added significance. This book provides timely and relevant ideas, analysis and recommendations for activists, policy-makers, students and scholars interested in encounters between innovation, development and social movements.
Grassroots Innovation Movements
Author: Adrian Smith
Publisher: Routledge
ISBN: 131745118X
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Innovation is increasingly invoked by policy elites and business leaders as vital for tackling global challenges like sustainable development. Often overlooked, however, is the fact that networks of community groups, activists, and researchers have been innovating grassroots solutions for social justice and environmental sustainability for decades. Unencumbered by disciplinary boundaries, policy silos, or institutional logics, these ‘grassroots innovation movements’ identify issues and questions neglected by formal science, technology and innovation organizations. Grassroots solutions arise in unconventional settings through unusual combinations of people, ideas and tools. This book examines six diverse grassroots innovation movements in India, South America and Europe, situating them in their particular dynamic historical contexts. Analysis explains why each movement frames innovation and development differently, resulting in a variety of strategies. The book explores the spaces where each of these movements have grown, or attempted to do so. It critically examines the pathways they have developed for grassroots innovation and the challenges and limitations confronting their approaches. With mounting pressure for social justice in an increasingly unequal world, policy makers are exploring how to foster more inclusive innovation. In this context grassroots experiences take on added significance. This book provides timely and relevant ideas, analysis and recommendations for activists, policy-makers, students and scholars interested in encounters between innovation, development and social movements.
Publisher: Routledge
ISBN: 131745118X
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Innovation is increasingly invoked by policy elites and business leaders as vital for tackling global challenges like sustainable development. Often overlooked, however, is the fact that networks of community groups, activists, and researchers have been innovating grassroots solutions for social justice and environmental sustainability for decades. Unencumbered by disciplinary boundaries, policy silos, or institutional logics, these ‘grassroots innovation movements’ identify issues and questions neglected by formal science, technology and innovation organizations. Grassroots solutions arise in unconventional settings through unusual combinations of people, ideas and tools. This book examines six diverse grassroots innovation movements in India, South America and Europe, situating them in their particular dynamic historical contexts. Analysis explains why each movement frames innovation and development differently, resulting in a variety of strategies. The book explores the spaces where each of these movements have grown, or attempted to do so. It critically examines the pathways they have developed for grassroots innovation and the challenges and limitations confronting their approaches. With mounting pressure for social justice in an increasingly unequal world, policy makers are exploring how to foster more inclusive innovation. In this context grassroots experiences take on added significance. This book provides timely and relevant ideas, analysis and recommendations for activists, policy-makers, students and scholars interested in encounters between innovation, development and social movements.
Grassroots Innovation
Author: Anil K Gupta
Publisher: Random House India
ISBN: 8184007795
Category : Business & Economics
Languages : en
Pages : 299
Book Description
A moral dilemma gripped Professor Gupta when he was invited by the Bangladeshi government to help restructure their agricultural sector in 1985. He noticed how the marginalized farmers were being paid poorly for their otherwise unmatched knowledge. The gross injustice of this constant imbalance led Professor Gupta to found what would turn into a resounding social and ethical movement—the Honey Bee Network—bringing together and elevating thousands of grassroots innovators. For over two decades, Professor Gupta has travelled through rural lands unearthing innovations by the ranks—from the famed Mitti Cool refrigerator to the footbridge of Meghalaya. He insists that to fight the largest and most persistent problems of the world we must eschew expensive research labs and instead, look towards ordinary folk. Innovation—that oft-flung around word—is stripped to its core in this book. Poignant and personal, Grassroots Innovation is an important treatise from a social crusader of our time.
Publisher: Random House India
ISBN: 8184007795
Category : Business & Economics
Languages : en
Pages : 299
Book Description
A moral dilemma gripped Professor Gupta when he was invited by the Bangladeshi government to help restructure their agricultural sector in 1985. He noticed how the marginalized farmers were being paid poorly for their otherwise unmatched knowledge. The gross injustice of this constant imbalance led Professor Gupta to found what would turn into a resounding social and ethical movement—the Honey Bee Network—bringing together and elevating thousands of grassroots innovators. For over two decades, Professor Gupta has travelled through rural lands unearthing innovations by the ranks—from the famed Mitti Cool refrigerator to the footbridge of Meghalaya. He insists that to fight the largest and most persistent problems of the world we must eschew expensive research labs and instead, look towards ordinary folk. Innovation—that oft-flung around word—is stripped to its core in this book. Poignant and personal, Grassroots Innovation is an important treatise from a social crusader of our time.
Mass Flourishing
Author: Edmund S. Phelps
Publisher: Princeton University Press
ISBN: 0691165793
Category : Business & Economics
Languages : en
Pages : 392
Book Description
In this book, Nobel Prize-winning economist Edmund Phelps draws on a lifetime of thinking to make a sweeping new argument about what makes nations prosper--and why the sources of that prosperity are under threat today. Why did prosperity explode in some nations between the 1820s and 1960s, creating not just unprecedented material wealth but "flourishing"--meaningful work, self-expression, and personal growth for more people than ever before? Phelps makes the case that the wellspring of this flourishing was modern values such as the desire to create, explore, and meet challenges. These values fueled the grassroots dynamism that was necessary for widespread, indigenous innovation. Most innovation wasn't driven by a few isolated visionaries like Henry Ford and Steve Jobs; rather, it was driven by millions of people empowered to think of, develop, and market innumerable new products and processes, and improvements to existing ones. Mass flourishing--a combination of material well-being and the "good life" in a broader sense--was created by this mass innovation. Yet indigenous innovation and flourishing weakened decades ago. In America, evidence indicates that innovation and job satisfaction have decreased since the late 1960s, while postwar Europe has never recaptured its former dynamism. The reason, Phelps argues, is that the modern values underlying the modern economy are under threat by a resurgence of traditional, corporatist values that put the community and state over the individual. The ultimate fate of modern values is now the most pressing question for the West: will Western nations recommit themselves to modernity, grassroots dynamism, indigenous innovation, and widespread personal fulfillment, or will we go on with a narrowed innovation that limits flourishing to a few? A book of immense practical and intellectual importance, Mass Flourishing is essential reading for anyone who cares about the sources of prosperity and the future of the West.
Publisher: Princeton University Press
ISBN: 0691165793
Category : Business & Economics
Languages : en
Pages : 392
Book Description
In this book, Nobel Prize-winning economist Edmund Phelps draws on a lifetime of thinking to make a sweeping new argument about what makes nations prosper--and why the sources of that prosperity are under threat today. Why did prosperity explode in some nations between the 1820s and 1960s, creating not just unprecedented material wealth but "flourishing"--meaningful work, self-expression, and personal growth for more people than ever before? Phelps makes the case that the wellspring of this flourishing was modern values such as the desire to create, explore, and meet challenges. These values fueled the grassroots dynamism that was necessary for widespread, indigenous innovation. Most innovation wasn't driven by a few isolated visionaries like Henry Ford and Steve Jobs; rather, it was driven by millions of people empowered to think of, develop, and market innumerable new products and processes, and improvements to existing ones. Mass flourishing--a combination of material well-being and the "good life" in a broader sense--was created by this mass innovation. Yet indigenous innovation and flourishing weakened decades ago. In America, evidence indicates that innovation and job satisfaction have decreased since the late 1960s, while postwar Europe has never recaptured its former dynamism. The reason, Phelps argues, is that the modern values underlying the modern economy are under threat by a resurgence of traditional, corporatist values that put the community and state over the individual. The ultimate fate of modern values is now the most pressing question for the West: will Western nations recommit themselves to modernity, grassroots dynamism, indigenous innovation, and widespread personal fulfillment, or will we go on with a narrowed innovation that limits flourishing to a few? A book of immense practical and intellectual importance, Mass Flourishing is essential reading for anyone who cares about the sources of prosperity and the future of the West.
Grassroots Sustainability Innovations in Sports Management: Emerging Research and Opportunities
Author: Tortora, Marco
Publisher: IGI Global
ISBN: 1522535012
Category : Sports & Recreation
Languages : en
Pages : 144
Book Description
Progression in sustainable sports practices is an up-and-coming area of research that also has an overarching impact on other professional fields. Analyzing the latest trends and methods in this niche area allows for further advancements in the field of sustainability. Grassroots Sustainability Innovations in Sports Management: Emerging Research and Opportunities is a crucial resource that offers an in-depth discussion on growth in the sports sector and how incorporating sustainable practices in this field’s rising trajectory can further enhance its impact. Highlighting pertinent topics including innovation dynamics, management studies, corporate social responsibility, and systemic change, this publication is ideal for academicians, students, and researchers that are interested in expanding their knowledge of intertwining sustainable actions with sports administration.
Publisher: IGI Global
ISBN: 1522535012
Category : Sports & Recreation
Languages : en
Pages : 144
Book Description
Progression in sustainable sports practices is an up-and-coming area of research that also has an overarching impact on other professional fields. Analyzing the latest trends and methods in this niche area allows for further advancements in the field of sustainability. Grassroots Sustainability Innovations in Sports Management: Emerging Research and Opportunities is a crucial resource that offers an in-depth discussion on growth in the sports sector and how incorporating sustainable practices in this field’s rising trajectory can further enhance its impact. Highlighting pertinent topics including innovation dynamics, management studies, corporate social responsibility, and systemic change, this publication is ideal for academicians, students, and researchers that are interested in expanding their knowledge of intertwining sustainable actions with sports administration.
Free Innovation
Author: Eric Von Hippel
Publisher: MIT Press
ISBN: 0262035219
Category : Business & Economics
Languages : en
Pages : 244
Book Description
A leading innovation scholar explains the growing phenomenon and impact of free innovation, in which innovations developed by consumers and given away “for free.” In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a “free innovation paradigm.” Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away “for free.” It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights. Free innovation is already widespread in national economies and is steadily increasing in both scale and scope. Today, tens of millions of consumers are collectively spending tens of billions of dollars annually on innovation development. However, because free innovations are developed during consumers' unpaid, discretionary time and are given away rather than sold, their collective impact and value have until very recently been hidden from view. This has caused researchers, governments, and firms to focus too much on the Schumpeterian idea of innovation as a producer-dominated activity. Free innovation has both advantages and drawbacks. Because free innovators are self-rewarded by such factors as personal utility, learning, and fun, they often pioneer new areas before producers see commercial potential. At the same time, because they give away their innovations, free innovators generally have very little incentive to invest in diffusing what they create, which reduces the social value of their efforts. The best solution, von Hippel and his colleagues argue, is a division of labor between free innovators and producers, enabling each to do what they do best. The result will be both increased producer profits and increased social welfare—a gain for all.
Publisher: MIT Press
ISBN: 0262035219
Category : Business & Economics
Languages : en
Pages : 244
Book Description
A leading innovation scholar explains the growing phenomenon and impact of free innovation, in which innovations developed by consumers and given away “for free.” In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a “free innovation paradigm.” Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away “for free.” It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights. Free innovation is already widespread in national economies and is steadily increasing in both scale and scope. Today, tens of millions of consumers are collectively spending tens of billions of dollars annually on innovation development. However, because free innovations are developed during consumers' unpaid, discretionary time and are given away rather than sold, their collective impact and value have until very recently been hidden from view. This has caused researchers, governments, and firms to focus too much on the Schumpeterian idea of innovation as a producer-dominated activity. Free innovation has both advantages and drawbacks. Because free innovators are self-rewarded by such factors as personal utility, learning, and fun, they often pioneer new areas before producers see commercial potential. At the same time, because they give away their innovations, free innovators generally have very little incentive to invest in diffusing what they create, which reduces the social value of their efforts. The best solution, von Hippel and his colleagues argue, is a division of labor between free innovators and producers, enabling each to do what they do best. The result will be both increased producer profits and increased social welfare—a gain for all.
Grassroots Innovation
Author: Hemant Kumar
Publisher: Taylor & Francis
ISBN: 1040044271
Category : Business & Economics
Languages : en
Pages : 191
Book Description
This book explores the process of grassroots innovation in the context of the Global South. It explains why these bottom-up solutions developed by common people are generated due to a lack of available or affordable technology to meet their needs and how they are included in the mainstream imagination of the economy by studying these innovations in India. It analyses the grassroots innovation process from idea generation to its implementation. Detailing both theoretical and practical dimensions of grassroots innovation, the book provides a holistic understanding of the phenomenon by tracing its history in the pre-independence discourse on development to the present-day policies for institutionalizing these innovations in the mainstream. It will provide the readers with a bottom-up commentary on innovation and development in the context of the Global South in general and India in particular. It adopts a qualitative research design with a wide range of data collected through interviews, participant observations, and field notes. The book contains seven chapters to describe the discourse, policy perspectives, and current practice of grassroots innovations in general. The interdisciplinary, timely book provides thoughtful analysis for scholars and upper-level students in the fields of technology and innovation management, development studies, and public management.
Publisher: Taylor & Francis
ISBN: 1040044271
Category : Business & Economics
Languages : en
Pages : 191
Book Description
This book explores the process of grassroots innovation in the context of the Global South. It explains why these bottom-up solutions developed by common people are generated due to a lack of available or affordable technology to meet their needs and how they are included in the mainstream imagination of the economy by studying these innovations in India. It analyses the grassroots innovation process from idea generation to its implementation. Detailing both theoretical and practical dimensions of grassroots innovation, the book provides a holistic understanding of the phenomenon by tracing its history in the pre-independence discourse on development to the present-day policies for institutionalizing these innovations in the mainstream. It will provide the readers with a bottom-up commentary on innovation and development in the context of the Global South in general and India in particular. It adopts a qualitative research design with a wide range of data collected through interviews, participant observations, and field notes. The book contains seven chapters to describe the discourse, policy perspectives, and current practice of grassroots innovations in general. The interdisciplinary, timely book provides thoughtful analysis for scholars and upper-level students in the fields of technology and innovation management, development studies, and public management.
Entrepreneurial Marketing
Author: Robert D. Hisrich
Publisher: Edward Elgar Publishing
ISBN: 178811132X
Category : Business & Economics
Languages : en
Pages : 280
Book Description
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Publisher: Edward Elgar Publishing
ISBN: 178811132X
Category : Business & Economics
Languages : en
Pages : 280
Book Description
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Enabling Enterprise Transformation
Author: Nagy K. Hanna
Publisher: Springer Science & Business Media
ISBN: 1441915087
Category : Business & Economics
Languages : en
Pages : 321
Book Description
Private enterprises in advanced economies have been learning to use information and communication technology (ICT) to innovate and transform their processes, products, services and business models, significantly improving productivity and competitiveness. Moreover, the ICT industry itself has become a major source of job creation and a contributor to economic growth and business transformation. A key question today is whether and how developing countries can learn to benefit from the ICT revolution, and what roles the government and private sector can play. Already, a number of developing countries have been inspired by the example of India and China, and are now seeking to jump on the outsourcing bandwagon. Nevertheless, with few exceptions in the developing world, little attention has been paid by policymakers and practitioners to invest systematically and proactively in ICT-enabled growth, poverty reduction and grassroots innovation. Most communities and small and medium-sized enterprises in developing countries, for example, face multiple constraints to adopting and leveraging this general purpose technology, and lack the capabilities for maximizing its potential. In "Enabling Enterprise Transformation", Nagy Hanna draws on his rich experience of over 35 years at the World Bank and other aid agencies as a development strategist and ICT policy expert, the most current research, and best practices from around the world to provide practical tools for promoting economic and social transformation through ICT. He assesses various initiatives to develop and diffuse ICT, such as innovation funds, incubators, parks, public-private partnerships, and comprehensive promotion programs. He argues for the strategic options now open for developing countries to participate in ICT production, to deploy ICT to transform industries and services, and to leverage ICT as a new national infrastructure for improving the business environment and enhancing the competitiveness of the whole economy. The challenge for leaders in developing countries is to create such social and institutional dynamics for learning about ICT use and adaptation at many levels. Lessons gained so far from programs to build these social learning and innovation capabilities at the institutional and grassroots levels should be shared among developing countries, and a dialogue among business leaders, policymakers, development agencies, educational institutions, and the general citizenry must be advanced.
Publisher: Springer Science & Business Media
ISBN: 1441915087
Category : Business & Economics
Languages : en
Pages : 321
Book Description
Private enterprises in advanced economies have been learning to use information and communication technology (ICT) to innovate and transform their processes, products, services and business models, significantly improving productivity and competitiveness. Moreover, the ICT industry itself has become a major source of job creation and a contributor to economic growth and business transformation. A key question today is whether and how developing countries can learn to benefit from the ICT revolution, and what roles the government and private sector can play. Already, a number of developing countries have been inspired by the example of India and China, and are now seeking to jump on the outsourcing bandwagon. Nevertheless, with few exceptions in the developing world, little attention has been paid by policymakers and practitioners to invest systematically and proactively in ICT-enabled growth, poverty reduction and grassroots innovation. Most communities and small and medium-sized enterprises in developing countries, for example, face multiple constraints to adopting and leveraging this general purpose technology, and lack the capabilities for maximizing its potential. In "Enabling Enterprise Transformation", Nagy Hanna draws on his rich experience of over 35 years at the World Bank and other aid agencies as a development strategist and ICT policy expert, the most current research, and best practices from around the world to provide practical tools for promoting economic and social transformation through ICT. He assesses various initiatives to develop and diffuse ICT, such as innovation funds, incubators, parks, public-private partnerships, and comprehensive promotion programs. He argues for the strategic options now open for developing countries to participate in ICT production, to deploy ICT to transform industries and services, and to leverage ICT as a new national infrastructure for improving the business environment and enhancing the competitiveness of the whole economy. The challenge for leaders in developing countries is to create such social and institutional dynamics for learning about ICT use and adaptation at many levels. Lessons gained so far from programs to build these social learning and innovation capabilities at the institutional and grassroots levels should be shared among developing countries, and a dialogue among business leaders, policymakers, development agencies, educational institutions, and the general citizenry must be advanced.
Grassroots Rising
Author: Ronnie Cummins
Publisher: Chelsea Green Publishing
ISBN: 1603589759
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Grassroots Rising is a passionate call to action for the global body politic, providing practical solutions for how to survive--and thrive--in catastrophic times. Author Ronnie Cummins aims to educate and inspire citizens worldwide to organize and become active participants in preventing ecological collapse. This book offers a blueprint for building and supercharging a grassroots Regeneration Movement based on consumer activism, farmer innovation, political change, and regenerative finance--embodied most recently by the proposed Green New Deal in the US. Cummins asserts that the solution lies right beneath our feet and at the end of our forks through the transformation of our broken food system. Using regenerative agriculture practices that restore our agricultural and grazing lands, we can sequester massive amounts of carbon in the soil. Coupled with an aggressive transition toward renewables, he argues that we have the power to not only mitigate and slow down climate change, but actually reverse global warming. In synergy with the Sunrise Movement and the growing support of a Green New Deal, Grassroots Rising will impact millions of conscious consumers, farmers, and the general public during the crucial 2020 election year and beyond. This book shows that a properly organized and executed Regeneration Revolution can indeed offer realistic climate solutions while also meeting our everyday needs. If you're wondering what you can do to help address the global climate crisis, joining the Regeneration Revolution might be the best first step. " Grassroots Rising] is a 'good news' instructional book for Regeneration, a practical, shovel-ready plan of action for the United States and the world to transition to climate stability, peace, justice, health, prosperity, cooperation, and participatory democracy." --Ronnie Cummins
Publisher: Chelsea Green Publishing
ISBN: 1603589759
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Grassroots Rising is a passionate call to action for the global body politic, providing practical solutions for how to survive--and thrive--in catastrophic times. Author Ronnie Cummins aims to educate and inspire citizens worldwide to organize and become active participants in preventing ecological collapse. This book offers a blueprint for building and supercharging a grassroots Regeneration Movement based on consumer activism, farmer innovation, political change, and regenerative finance--embodied most recently by the proposed Green New Deal in the US. Cummins asserts that the solution lies right beneath our feet and at the end of our forks through the transformation of our broken food system. Using regenerative agriculture practices that restore our agricultural and grazing lands, we can sequester massive amounts of carbon in the soil. Coupled with an aggressive transition toward renewables, he argues that we have the power to not only mitigate and slow down climate change, but actually reverse global warming. In synergy with the Sunrise Movement and the growing support of a Green New Deal, Grassroots Rising will impact millions of conscious consumers, farmers, and the general public during the crucial 2020 election year and beyond. This book shows that a properly organized and executed Regeneration Revolution can indeed offer realistic climate solutions while also meeting our everyday needs. If you're wondering what you can do to help address the global climate crisis, joining the Regeneration Revolution might be the best first step. " Grassroots Rising] is a 'good news' instructional book for Regeneration, a practical, shovel-ready plan of action for the United States and the world to transition to climate stability, peace, justice, health, prosperity, cooperation, and participatory democracy." --Ronnie Cummins
Jugaad Innovation
Author: Navi Radjou
Publisher: John Wiley & Sons
ISBN: 1118249747
Category : Business & Economics
Languages : en
Pages : 293
Book Description
"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.
Publisher: John Wiley & Sons
ISBN: 1118249747
Category : Business & Economics
Languages : en
Pages : 293
Book Description
"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.