Graphic Workshop: Innovative Promotions That Work PDF Download
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Author: Lisa L Cyr
Publisher: Rockport Publishers
ISBN: 1610601734
Category : Design
Languages : en
Pages : 193
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Book Description
Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
Author: Lisa L Cyr
Publisher: Rockport Publishers
ISBN: 1610601734
Category : Design
Languages : en
Pages : 193
Get Book Here
Book Description
Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
Author: Lisa L Cyr
Publisher: Rockport Publishers
ISBN: 9781592532193
Category : Design
Languages : en
Pages : 192
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Book Description
Billions of dollars are spent every year on promotions, and for some, the payoff is huge. The key is creating promotions that cut through the clutter to delight, astound, amuse, shock, and touch one's intended audience in a memorable and smart way. This book takes intelligent and well-crafted promotions and breaks down the essential elements in a caption-like format so the readers will get the maximum number of promotions and the information they need in the shortest amount of time. Despite the streamlined approach, no critical information is lost. Featuring 140 diverse promotions, Innovative Promotions at Work: A Quick Guide to the Essentials of Effective Design deconstructs each and provides answers to designers' six most important questions: What was the promotion for? What was the concept? What was the goal? What were the challenges? What did the client require? Last, how successful was the piece? The answers to these questions give readers the insight they need to construct a roadmap to a successful promotion of their own.
Author: David Sherwin
Publisher: HOW Books
ISBN: 1600617972
Category : Design
Languages : en
Pages : 240
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Book Description
Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.
Author:
Publisher:
ISBN:
Category : Commercial art
Languages : en
Pages : 482
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Book Description
Author: Mary Kate McDevitt
Publisher:
ISBN: 9781452155562
Category : Drawing
Languages : en
Pages : 0
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Book Description
"For aspiring illustrators, students, or anyone who loves to draw, this workbook helps to build up drawing skills, confidence, and an attention-grabbing portfolio ... [Includes] 12 step-by-step assignments to illustrate commercially compelling products--like a greeting card, product packaging, a magazine editorial, and more"--Amazon.com
Author: Charles K. Green
Publisher: Rockport Publishers
ISBN: 9781592530885
Category : Design
Languages : en
Pages : 312
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Book Description
You want a concise how-to book on graphic design that avoids all the theory and just gets down to the nuts and bolts of getting a project done? Then this book is for you. It includes hundreds of projects for logos, letterheads, businesses cards, newsletters, and website design that even the most design-challenged individual can accomplish easily with impressive results. The templates are here -- all you have to do is follow the easy-to-understand recipes for executing the projects. There's no guessing involved. Project recipes cover setting dimensions for page layouts; recommendations for type, including its name and the suggested point size; color ideas; paper information; sources for graphics and photographs; and a complete production guide. This book is the one sure thing every non-designer can count on to create winning designs.
Author: Chuck Green
Publisher: Rockport Publishers
ISBN: 1616736437
Category : Design
Languages : la
Pages : 315
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Book Description
New in Paperback! The book non-designers can count on for creating winning designs Do you want a concise how-to book on graphic design that avoids all the theory and just gets down to the nuts and bolts of getting a project done? Then this book is for you. It includes hundreds of projects for logos, letterheads, businesses cards, and newsletters that even the most design-challenged individual can accomplish easily with impressive results. The templates are here-all you have to do is follow the easy-to-understand recipes for executing the projects. There's no guessing involved. Project recipes cover setting dimensions for page layouts; recommendations for type and point size; color ideas; paper information; sources for graphics and photographs; and a complete production guide. This book is the one sure thing every non-designer can count on to create winning designs.
Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1884
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Book Description
Author: Katherine Dunn
Publisher: Quarry Books
ISBN: 1610594088
Category : Art
Languages : en
Pages : 145
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Book Description
Whether you have experience drawing or are completely new to it, this exciting workshop-style book provides practical, inspiring, and creative exercises which will expand your drawing skills and provide a framework for integrating illustration with other mixed-media techniques, With a focus on drawing what you love and what is familiar, you will be led through the development of several illustration exercises, which launch from jotted notes and eventually blossom into unique mixed-media creations. You will become familiar with a wide variety of media and approaches to drawing, learn how to work through "creative blocks," and discover ways to scan and layer your illustrations using a computer.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1206
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Book Description
