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Author: Ross Shafer
Publisher: John Wiley & Sons
ISBN: 1118145453
Category : Business & Economics
Languages : en
Pages : 75
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Book Description
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.
Author: Ross Shafer
Publisher: John Wiley & Sons
ISBN: 1118145453
Category : Business & Economics
Languages : en
Pages : 75
Get Book Here
Book Description
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.
Author: Parissa Haghirian
Publisher: World Scientific
ISBN: 9811231044
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
This case book on Japanese companies and multinational corporations in Japan presents 12 entirely new cases studies for academics and business professionals alike. The cases in the book deal with market entry, corporate growth and crisis management of Japanese firms or international firms in Japan. It presents new developments, such as technological changes (electronic payment and gaming) in the Japanese business environment and provides an overview on the diversity of business activities in the Japanese economy. Written in a simple and an accessible manner, this book can be used as a textbook for students of International, Asian or Japanese management or by international managers and business professionals to make business decisions.
Author: Dragan Z. Milosevic
Publisher: John Wiley & Sons
ISBN: 1118174291
Category : Technology & Engineering
Languages : en
Pages : 530
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Book Description
The ever expanding market need for information on how to apply project management principles and the PMBOK® contents to day-to-day business situations has been met by our case studies book by Harold Kerzner. That book was a spin-off from and ancillary to his best selling text but has gained a life of its own beyond adopters of that textbook. All indications are that the market is hungry for more cases while our own need to expand the content we control, both in-print and online woudl benefit from such an expansion of project management "case content". The authors propose to produce a book of cases that compliment Kerzner's book. A book that offers cases beyond the general project management areas and into PMI®'s growth areas of program management and organizational project management. The book will be structured to follow the PMBOK in coverage so that it can not only be used to supplement project management courses, but also for self sudy and training courses for the PMP® Exam. (PMI, PMBOK, PMP, and Project Management Professional are registered marks of the Project Management Institute, Inc.)
Author: Adel M. Sarea
Publisher: Routledge
ISBN: 100052812X
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
This book provides a systematic overview of the current trends in research relating to the use of artificial intelligence in Islamic financial institutions (IFIs), across all organization of Islamic cooperation (OIC) countries. Artificial Intelligence and Islamic Finance discusses current and potential applications of artificial intelligence (AI) for risk management in Islamic finance. It covers various techniques of risk management, encompassing asset and liability management risk, credit, market, operational, liquidity risk, as well as regulatory and Shariah risk compliance within the financial industry. The authors highlight AI’s ability to combat financial crime such as monitoring trader recklessness, anti-fraud and anti-money laundering, and assert that the capacity of machine learning (ML) to examine large amounts of data allows for greater granular and profound analyses across a variety of Islamic financial products and services. The book concludes with practical limitations around data management policies, transparency, and lack of necessary skill sets within financial institutions. By adopting new methodological approaches steeped in an Islamic economic framework (e.g., analysing FinTech in the context of Shariah principles and Islamic values), it devises practical solutions and generates insightful knowledge, helping readers to understand and explore the role of technological enablers in the Islamic finance industry, such as RegTech and artificial intelligence, in providing better and Shariah-compliant services to customers through digital platforms. The book will attract a wide readership spanning Shariah scholars, academicians, and researchers as well as Islamic financial practitioners and policy makers.
Author: Robert Keidel
Publisher: Beard Books
ISBN: 1587982862
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
This fast paced book reveals in vivid terms the parallels between baseball, football, and basketball and different types of business organizations.
Author: Anco S. Blazev
Publisher: CRC Press
ISBN: 877022322X
Category : Technology & Engineering
Languages : en
Pages : 788
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Book Description
This book takes a very close look at energy and energy security from a hands-on, technical point of view with an ultimate goal of sorting out and explaining the deep meaning of energy as well as the key factors and variables of our energy security. The book reviews the major energy sources—coal, crude oil, natural gas, the renewables, and other alternative fuels and technologies—according to the way they affect our energy security now and what consequences might be expected in the future. Topics include the different technical, logistics, regulatory, social, political, and financial aspects of modern energy products and technologies. The advantages and disadvantages of the different fuels, technologies, energy strategies, regulations, and policies are reviewed in detail, sorted, and clearly laid out as well as their effects on our present and future energy security in a way that is easy to understand by high school students, engineers, and professors alike. This book is a must-read for energy executives, environmental specialists, investors, bankers, lawyers, regulators, politicians, and anyone involved, or interested, in today’s energy production and use and their effects on our energy security.
Author: Liz Winfeld
Publisher: Routledge
ISBN: 1317766016
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Find out how being more LGBT inclusive can increase your organization’s productivity—and revenues! Workplace diversity can provide creative strength and greater productivity regardless of the organization. Straight Talk About Gays in the Workplace: Creating an Inclusive, Productive Environment for Everyone in Your Organization, Third Edition presents a frank discussion about all the relevant aspects of sexual orientation and gender identity in the workplace. The author reveals how to incorporate diversity in your organization to foster greater loyalty, greater understanding, and greater productivity. Straight Talk About Gays in the Workplace: Creating an Inclusive, Productive Environment for Everyone in Your Organization, Third Edition is the latest edition of the National Library Award-winning guide that explains terms, provides strategies for implementation of policies and programs, and gives you practical tools to educate and inform employees about a workplace environment inclusive of diversity. While previous editions concentrated on the diversity of sexual orientation, this edition has been expanded and extensively updated to include the needs and issues of transgender people. Other updated information includes showing the advantages of creating an LGBT inclusive environment, discussing in-depth about the financial rewards of marketing an organization as being open to the LGBT community, and explaining the benefits of presenting these topics in public schools and higher education. Several appendices are included to provide additional resources divided into categories such as “workplace education,” “transgender,” “marketing,” “family and the schools,” “legal,” and “business.” The book also features a useful bibliography, an assessment tool to gauge sexual diversity in your organization, a guide for transitioning transsexuals, and another appendix that presents research and recommendations as to how school campuses can make themselves more inclusive and less discriminatory. Straight Talk About Gays in the Workplace: Creating an Inclusive, Productive Environment for Everyone in Your Organization, Third Edition discusses: updated information on domestic partner benefits educating employees about sexual orientation and gender identity the latest information on non-discrimination policies effective employee networks and alliances sensitive issues that involve transgender people opportunities and benefits of marketing to the LGBT community internal and external outreach programs crucial tax and insurance information new information focused on LGBT youth and academia inclusive of sexual orientation and gender identity and much more! Straight Talk About Gays in the Workplace: Creating an Inclusive, Productive Environment for Everyone in Your Organization, Third Edition makes essential reading for human resource professionals; executives of every type of organization; LGBT employees involved with diversity efforts; affinity groups focused on orientation and/or gender identity; educators; students; and anyone interested in studying the role of sexual orientation or gender identification diversity in the workplace.
Author: Hasanraza Ansari
Publisher: Hasanraza Ansari
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 641
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Book Description
This book is a general introduction to managing a small business. The book is meant to be a general, and simplified, introduction to the subject matter. This book treats small business management as a practical human activity rather than as an abstract theoretical concept. The hope is to teach concepts that can be immediately applied to “real world” experiences and case studies. This book incorporates the use of technology and e-business as a way to gain a competitive advantage over larger rivals. Technology is omnipresent in today’s business world and small businesses must use it to their advantage. Practical discussions and examples of how a small business can use these technologies without having extensive expertise or expenditures are found within the readings. Cash flow is extremely important to small businesses. This book explicitly acknowledges the constant need to examine how decisions affect cash flow by incorporating cash flow impact content. As the lifeblood of all organizations, cash flow implications must be a factor in all business decision-making. Finally, this book recognizes the need to clearly identify sources of customer value and bring that understanding to every decision. Decisions that do not add to customer value should be seriously reconsidered.
Author: Jingrong Tong
Publisher: Bloomsbury Publishing USA
ISBN: 1441139230
Category : Social Science
Languages : en
Pages : 281
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Book Description
In the framework of democratic societies, investigative journalism is deemed as serving the public interest, helping maintain a healthy public sphere and helping to hold power into account. The ideals of a democratic society justify the idea and practice of investigative journalism. Alternately, modern China runs an authoritarian system of the one-party rule, so where does the idea of investigative journalism fit in? Why can investigative journalism appear in such an authoritarian society and with what characteristics? Investigative Journalism in China examines the four aspects of Chinese investigative journalism (the Idea of investigative journalism and its comparison against Western contexts; the Development/Influence; Reporters and their work; and the Impacts on society), by using empirical data from Dr. Jingrong Tong's fieldwork at two newsrooms (the Southern Metropolitan Daily and the Dahe Daily) in 2006, 73 in-depth-interviews conducted from 2004-2008, and the analysis of internal and public documents and media cases in order to accurately survey the field and put it in context.
Author:
Publisher: Information Gatekeepers Inc
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
