God-The Mantra of Branding PDF Download
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Author: Dr Vipul Jain
Publisher: Notion Press
ISBN: 1947752235
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Want to be a brand, what are you waiting for, want to know whether brands are born or made. All this and lot more is hiding in “God-The Mantra Of Branding”. Experience the art of branding with some of the most popular brands and see it through the eyes of “Mahabharata”, the greatest epic of earth. Come with me I will take you to your most wonderful experience of your life time. Let us start the journey of becoming a brand
Author: Dr Vipul Jain
Publisher: Notion Press
ISBN: 1947752235
Category : Business & Economics
Languages : en
Pages : 206
Get Book
Book Description
Want to be a brand, what are you waiting for, want to know whether brands are born or made. All this and lot more is hiding in “God-The Mantra Of Branding”. Experience the art of branding with some of the most popular brands and see it through the eyes of “Mahabharata”, the greatest epic of earth. Come with me I will take you to your most wonderful experience of your life time. Let us start the journey of becoming a brand
Author: Mike Martin
Publisher: Mike Martin
ISBN:
Category : Religion
Languages : en
Pages : 168
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Book Description
The Ministry of Branding takes you on a brand building journey. One of the greatest inventions ever created was the microphone, this book is just that! It is the tool you have been looking for to amplify the significance of your voice! For any business, the brand is one of their most important assets. The Ministry of Branding aims to help you widen the influence and reach of your brand. In this book you are going to learn: •The Meaning of Branding •A Biblical Basis for Branding •The Jesus Brand Model •How to Build a Brand •How to Launch a Brand •And so much more! This book is unlike any other branding book you have read or seen on the shelf. Whether you are a novice or a marketing director you are going to find the tools you need in this book. There is nothing like having a personal coach to escort you into the reality of your dreams. The Ministry of Branding will directly coach you through every step of the branding process.
Author: Jagdeep Kapoor
Publisher: SAGE Publications
ISBN: 8178299437
Category : Business & Economics
Languages : en
Pages : 115
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Book Description
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands. 24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
Author: Nicole Karapanagiotis
Publisher: Indiana University Press
ISBN: 0253054923
Category : Religion
Languages : en
Pages : 250
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Book Description
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more diverse? In Branding Bhakti, Nicole Karapanagiotis considers the new branding of the Hare Krishna Movement, or the International Society for Krishna Consciousness (ISKCON). Known primarily for their orange robes, shaved heads, ecstatic dancing on the streets, and exuberant Hindu-style temple worship, many contemporary ISKCON groups are radically reinventing their public presentation and their style of worship in order to attract a global audience to their movement. Karapanagiotis explores their innovative and complex approaches in both the United States and India by following three new ISKCON brands aimed at gathering new followers. Each is led by a world-renowned ISKCON guru and his global disciples, and each is promoted through a mix of digital and social media and the construction of an innovative "worship-scape." These new spaces trade ISKCON's traditional temples for corporate work-life balance programs, posh yoga studios, urban spiritual lounges, edgy mantra clubs/lofts, and rural meditative retreat facilities. Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but also highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.
Author: Jagdeep Kapoor
Publisher:
ISBN: 9788178290027
Category : Brand name products
Languages : en
Pages : 111
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Book Description
Author: Patrícia Dias
Publisher: Taylor & Francis
ISBN: 1000953726
Category : Business & Economics
Languages : en
Pages : 124
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Book Description
As activity significantly reduced during mandatory lockdown periods aiming to contain the spread of Covid-19, the relationship between organizations and their stakeholders became almost strictly digital. While some brands already have developed digital channels and made a smooth transition, others struggled to remain connected to their consumers and in the process created a panoply of new digital strategies and practices. This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers. Drawing on empirical data about how consumers are connecting with brands in a Covid-19 recovery period, this book suggests becoming a social brand as a strategy for coping with changes in consumer behaviour. A social brand has two main dimensions: it is sociable (active on social media, humanized, and empathic) and it is socially committed (transparent and sustainable). In this concise book, the authors examine case studies of brands that coped successfully with Covid-19 and positioned themselves strongly in this post-pandemic retake period to suggest good practices. It offers an informed discussion on how brands can adapt to changes in consumer behaviour and build stronger connections with consumers. Social Brand Management in a Post Covid-19 Era provides an accessible yet comprehensive overview of brand management in a post-pandemic environment that will be of interest to marketing and communication academics, researchers, and students.
Author: Mark Tungate
Publisher: Kogan Page Publishers
ISBN: 0749455047
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion 'sense' - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.
Author: DEJI McWORD
Publisher: AuthorHouse
ISBN: 1477239790
Category : Religion
Languages : en
Pages : 229
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Book Description
The book 'How Jesus Became The World's Best Selling Brand', in a lucid narrative, explores the human side of a being whose birthday remains the world's most celebrated and commercialized event/season, as His biography is an all-time world bestseller. It scoops pragmatic celebrity pr/personal branding tutorials from His life and exploits. It's like dissecting Jose Mourinho or Jack Welch's brand and telling the world what makes him thick. It does not only tell you how Jesus became the world's best-selling brand, it brings to your knowledge what He did to weigh so much on the scale of relevance and how you can do the same to be the best you can be. It is a genuine and sure road map that shows the way from the obscure backside of the woods to the fore front of life where you become the very centre of attraction even as you assume the status of a good-doing brand It is for positioning quantum that wrought top-of-the-mind visibility, fulfillment, profitability and social relevance for personal brands in their various leagues-taking cognizance of the realities of the modern world.
Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: Laurie Patton
Publisher: Oxford University Press
ISBN: 0195350642
Category : Religion
Languages : en
Pages : 251
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Book Description
The essays in this collection address the problem of Hindu women's relationship to authority, both within and without the textual traditions of Sanskrit, Tamil, Hindi, and English. The authors adopt a method of close textual and ethnographic reading, which results in some surprisingly new and subtle ways of interpreting older, more "classical" discourses, such as Veda and Mimamsa, as well as newer discourses, such as the RSS use of the Devimahatmya.
