Author: Patricia Ann CurtinPublisher:
ISBN: 9781624993572
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 415
Book Description
By concentrating on issues in postcolonial nations, the authors decenter western notions of public relations practice and embrace the cultures, economies, and political structures that have been profoundly influenced by the legacy of colonialism. Instead, the authors conceptualize public relations as a communicative and relationship-building practice that can bridge the political- and cultural-economic spheres of globalization, recasting practice as a central tenet of a global social justice agenda. The purpose of this study is to examine critically how public relations is shaping globalization efforts and practices in countries that have historically experienced western control. The study aims to document those practices to solidify a commitment to participatory public relations that alleviates serious social issues and inequities. This is an important book for public relations scholars and practitioners, along with those in the strategic communication, international communication, and international relations fields.
