From Global to Local

From Global to Local PDF Author: Finbarr Livesey
Publisher: Vintage
ISBN: 1101871229
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
This brilliantly original book dismantles the underlying assumptions that drive the decisions made by companies and governments throughout the world, to show that our shared narrative of the global economy is deeply flawed. If left unexamined, they will lead corporations and countries astray, with dire consequences for us all. For the past fifty years or so, the global economy has been run on three big assumptions: that globalization will continue to spread, that trade is the engine of growth and development, and that economic power is moving from the West to the East. More recently, it has also been taken as a given that our interconnectedness—both physical and digital—will increase without limit. But what if all these ideas are wrong? What if everything is about to change? What if it has already begun to change but we just haven't noticed? Increased automation, the advent of additive manufacturing (3D printing, for example), and changes in shipping and environmental pressures, among other factors, are coming together to create a fast-changing global economic landscape in which the rules are being rewritten—at once a challenge and an opportunity for companies and countries alike.

From Global to Local

From Global to Local PDF Author: Finbarr Livesey
Publisher: Vintage
ISBN: 1101871229
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
This brilliantly original book dismantles the underlying assumptions that drive the decisions made by companies and governments throughout the world, to show that our shared narrative of the global economy is deeply flawed. If left unexamined, they will lead corporations and countries astray, with dire consequences for us all. For the past fifty years or so, the global economy has been run on three big assumptions: that globalization will continue to spread, that trade is the engine of growth and development, and that economic power is moving from the West to the East. More recently, it has also been taken as a given that our interconnectedness—both physical and digital—will increase without limit. But what if all these ideas are wrong? What if everything is about to change? What if it has already begun to change but we just haven't noticed? Increased automation, the advent of additive manufacturing (3D printing, for example), and changes in shipping and environmental pressures, among other factors, are coming together to create a fast-changing global economic landscape in which the rules are being rewritten—at once a challenge and an opportunity for companies and countries alike.

Global/Local

Global/Local PDF Author: Rob Wilson
Publisher: Duke University Press
ISBN: 0822381990
Category : Social Science
Languages : en
Pages : 410

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Book Description
This groundbreaking collection focuses on what may be, for cultural studies, the most intriguing aspect of contemporary globalization—the ways in which the postnational restructuring of the world in an era of transnational capitalism has altered how we must think about cultural production. Mapping a "new world space" that is simultaneously more globalized and localized than before, these essays examine the dynamic between the movement of capital, images, and technologies without regard to national borders and the tendency toward fragmentation of the world into increasingly contentious enclaves of difference, ethnicity, and resistance. Ranging across issues involving film, literature, and theory, as well as history, politics, economics, sociology, and anthropology, these deeply interdisciplinary essays explore the interwoven forces of globalism and localism in a variety of cultural settings, with a particular emphasis on the Asia-Pacific region. Powerful readings of the new image culture, transnational film genre, and the politics of spectacle are offered as is a critique of globalization as the latest guise of colonization. Articles that unravel the complex links between the global and local in terms of the unfolding narrative of capital are joined by work that illuminates phenomena as diverse as "yellow cab" interracial sex in Japan, machinic desire in Robocop movies, and the Pacific Rim city. An interview with Fredric Jameson by Paik Nak-Chung on globalization and Pacific Rim responses is also featured, as is a critical afterword by Paul Bové. Positioned at the crossroads of an altered global terrain, this volume, the first of its kind, analyzes the evolving transnational imaginary—the full scope of contemporary cultural production by which national identities of political allegiance and economic regulation are being undone, and in which imagined communities are being reshaped at both the global and local levels of everyday existence.

From Local to Global

From Local to Global PDF Author: Evan J. Segal
Publisher: Author House
ISBN: 1468563513
Category : Business & Economics
Languages : en
Pages : 175

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Book Description
From Local To Global: Smart Management Lessons to Grow Your Business provides business owners and executives with invaluable lessons learned based on the hands-on experience of a successful business leader. It offers knowledge and wisdom that will help managers navigate the challenging environment that they face in todays global economy. Covering a wide range of topics, including strategic growth, new product development, supply chain management, marketing, people, customers, international partnerships and selling your business - this book demonstrates how a leader can use intelligence, knowledge, passion and capability to build high performing teams that can achieve remarkable results.

World Television

World Television PDF Author: Joseph D. Straubhaar
Publisher: SAGE
ISBN: 1452239657
Category : Language Arts & Disciplines
Languages : en
Pages : 313

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Book Description
World Television: From Global to Local, a new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation. Key Features Draws upon both international communication and cultural studies perspectives: Presents a new model is presented that attempts to move beyond the current controversies about imperialism and globalization. Looks at historical patterns: Historical patterns across cultures and countries help compare where television has been and where it is going. Takes a contemporary focus: Uses of technology, flows and patterns of program development, genres of television, the interaction of producers and audiences, and patterns of audience choice among emerging alternatives are examined. Explores how the audience for these evolving forms of television is structured: The effects of these forces or patterns of television have on both cultural formations and individual identities are identified. Intended Audience This is an excellent text for advanced undergraduate and graduate courses in Globalizatiion and Culture, Global Media, Television Studies, Television Criticism, and International Media.

Local Commons and Global Interdependence

Local Commons and Global Interdependence PDF Author: Robert O Keohane
Publisher: SAGE
ISBN: 144626517X
Category : Social Science
Languages : en
Pages : 272

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Book Description
This volume offers a synthesis of what is known about very large and very small common-pool resources. Individuals using commons at the global or local level may find themselves in a similar situation. At an international level, states cannot appeal to authoritative hierarchies to enforce agreements they make to cooperate with one another. In some small-scale settings, participants may be just as helpless in calling on distant public officials to monitor and enforce their agreements. Scholars have independently discovered self-organizing regimes which rely on implicit or explicit principles, norms, rules and procedures rather than the command and control of a central authority. The contributors discuss the possibilities and dangers of scaling up and scaling down. They explore the impact of the number of actors and the degree of heterogeneity among actors on the likelihood of cooperative behaviour.

All Business Is Local

All Business Is Local PDF Author: John A. Quelch
Publisher: Penguin
ISBN: 110157187X
Category : Business & Economics
Languages : en
Pages : 222

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Book Description
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.

Going Local

Going Local PDF Author: Michael Shuman
Publisher: Routledge
ISBN: 1136782338
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
National drug chains squeeze local pharmacies out of business, while corporate downsizing ships jobs overseas. All across America, communities large and small are losing control of their economies to outside interests. Going Local shows how some cities and towns are fighting back. Refusing to be overcome by Wal-Marts and layoffs, they are taking over abandoned factories, switching to local produce and manufactured goods, and pushing banks to loan money to local citizens. Shuman details how dozens of communities are recapturing their own economies with these new strategies, investing not in outsiders but in locally owned businesses.

Asian Food

Asian Food PDF Author: Katarzyna J. Cwiertka
Publisher: Routledge
ISBN: 1136120262
Category : Social Science
Languages : en
Pages : 201

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Book Description
By documenting, analysing and interpreting the transformations in the local diets of Asian peoples within the last hundred years, this volume pinpoints the consequences of the tension between homogenisation and cultural heterogenisation, which is so characteristic for today's global interaction.

Global Governance and Local Peace

Global Governance and Local Peace PDF Author: Susanna P. Campbell
Publisher: Cambridge University Press
ISBN: 1108418651
Category : Law
Languages : en
Pages : 309

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Book Description
This book explains why successful international peacebuilding depends on the unorthodox actions of country-based staff, whose deviations from approved procedures help make global governance organizations accountable to local realities. Using rich ethnographic material from several countries, it will interest scholars, students, and policymakers.

Sell Local, Think Global

Sell Local, Think Global PDF Author: Olga Mizrahi
Publisher: Red Wheel/Weiser
ISBN: 160163434X
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." —SETH GODIN, author of Linchpin After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: Figure out what makes you and your business truly different. Discover the secrets of “SoLoMo” marketing, both online and off. Spruce up your Web and mobile presence by learning to love analytics. Walk boldly into the future by embracing social media and customer reviews.