Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522592830
Category : Business & Economics
Languages : en
Pages : 969
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Book Description
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Information Reso Management Association
Publisher:
ISBN: 9781668431337
Category : Business & Economics
Languages : en
Pages : 508
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Book Description
Author: Information Reso Management Association
Publisher:
ISBN: 9781668431320
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799824705
Category : Business & Economics
Languages : en
Pages : 1214
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Book Description
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522556389
Category : Computers
Languages : en
Pages : 1600
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Book Description
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Author: Information Resources Management Association
Publisher: Business Science Reference
ISBN: 9781522554752
Category : Business & Economics
Languages : en
Pages : 475
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Book Description
"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"--
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522534334
Category : Business & Economics
Languages : en
Pages : 552
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Book Description
Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799804240
Category : Social Science
Languages : en
Pages : 773
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Book Description
Global interest in indigenous studies has been rapidly growing as researchers realize the importance of understanding the impact indigenous communities can have on the economy, development, education, and more. As the use, acceptance, and popularity of indigenous knowledge increases, it is crucial to explore how this community-based knowledge provides deeper insights, understanding, and influence on such things as decision making and problem solving. Indigenous Studies: Breakthroughs in Research and Practice examines the politics, culture, language, history, socio-economic development, methodologies, and contemporary experiences of indigenous peoples from around the world, as well as how contemporary issues impact these indigenous communities on a local, national, and global scale. Highlighting a range of topics such as local narratives, intergenerational cultural transfer, and ethnicity and identity, this publication is an ideal reference source for sociologists, policymakers, anthropologists, instructors, researchers, academicians, and graduate-level students in a variety of fields.
Author: Information Resources Management Association
Publisher: Information Science Reference
ISBN: 9781522579182
Category : Education
Languages : en
Pages : 0
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Book Description
"This book is an authoritative resource for the latest research on the integration of technological knowledge, pedagogical knowledge, and content knowledge in the contexts of primary to higher education. Highlighting a range of pertinent topics such as pedagogical strategies, blended learning, and technology integration"--
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522552111
Category : Transportation
Languages : en
Pages : 1134
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Book Description
From driverless cars to vehicular networks, recent technological advances are being employed to increase road safety and improve driver satisfaction. As with any newly developed technology, researchers must take care to address all concerns, limitations, and dangers before widespread public adoption. Intelligent Transportation and Planning: Breakthroughs in Research and Practice is an innovative reference source for the latest academic material on the applications, management, and planning of intelligent transportation systems. Highlighting a range of topics, such as automatic control, infrastructure systems, and system architecture, this publication is ideally designed for engineers, academics, professionals, and practitioners actively involved in the transportation planning sector.
