Gimme! The Human Nature of Successful Marketing PDF Download

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Gimme! The Human Nature of Successful Marketing

Gimme! The Human Nature of Successful Marketing PDF Author: John Hallward
Publisher: John Wiley & Sons
ISBN: 0470117400
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.