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Author: Gerald Smith
Publisher: Columbia University Press
ISBN: 0231549075
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable? Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—a firm’s or manager’s pricing orientation—results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows how to identify and remove the psychological blinders that cause suboptimal decisions and policies. Smith details how to improve pricing orientation by combining the soft behavioral skills that intuitively shape and refine pricing practice with the hard analytic skills that guide and structure pricing strategy. The result is more rational and more profitable pricing—with respect to not only revenue and profitability but also employee productivity and customer satisfaction. Offering an accessible and actionable model, Getting Price Right is the first book to apply behavioral economics to managerial price setting. It is a must-read for corporate business leaders, thought leaders, and professionals interested in advances in pricing and for managers, entrepreneurs, proprietors, and small and midsize business owners whose everyday work involves pricing.
Author: Gerald Smith
Publisher: Columbia University Press
ISBN: 0231549075
Category : Business & Economics
Languages : en
Pages : 537
Get Book
Book Description
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable? Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—a firm’s or manager’s pricing orientation—results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows how to identify and remove the psychological blinders that cause suboptimal decisions and policies. Smith details how to improve pricing orientation by combining the soft behavioral skills that intuitively shape and refine pricing practice with the hard analytic skills that guide and structure pricing strategy. The result is more rational and more profitable pricing—with respect to not only revenue and profitability but also employee productivity and customer satisfaction. Offering an accessible and actionable model, Getting Price Right is the first book to apply behavioral economics to managerial price setting. It is a must-read for corporate business leaders, thought leaders, and professionals interested in advances in pricing and for managers, entrepreneurs, proprietors, and small and midsize business owners whose everyday work involves pricing.
Author:
Publisher:
ISBN:
Category : Consumer price indexes
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN: 9781315502656
Category : Consumer price indexes
Languages : en
Pages : 190
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Book Description
Author: Klaus Matthias Miller
Publisher: BoD – Books on Demand
ISBN: 3837095584
Category :
Languages : en
Pages : 298
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Book Description
"Setting the 'right' price is one of the key management tasks that drive a firm's performance. Even small price variations can have a major impact on sales and profitability. Therefore, it is important for managers to know consumers' willingness to pay as precisely as possible in order to harvest their product's profit potential as much as possible. This book will help you get your price right!" Professor Dr. Dr. Z. John Zhang The Wharton School, University of Pennsylvania, USA.
Author: Reed K. Holden
Publisher: John Wiley & Sons
ISBN: 0470197579
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Author: Justin L. Bergner
Publisher: Rowman & Littlefield
ISBN: 1633888525
Category : Mathematics
Languages : en
Pages : 283
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Book Description
The Price is Right is television’s longest-running game show. Since its inception in 1956, contestants have won cars, tropical vacations, diamond jewelry, even a live horse, and the hosts’ excited catchphrase “come on down!” has become part of our everyday vernacular. Part of the program’s enduring appeal is the apparent ease of the game, guessing the cash value of certain prizes. But, if that’s the case, then why do so many contestants come away from the show empty-handed? Solving The Price is Right is an in-depth exploration of the underlying probability theory of the popular television program that explores how biases and behavioral pitfalls limit our ability to successfully apply logic and math both on and off the show. With rigorous data and analysis compiled from Seasons 47 and 48 (356 total episodes), investor and math practitioner Justin L. Bergner draws strategic and mathematical insights from all facets of the show, from Contestant’s Row bidding to the Showcase Showdown, and all 77 Pricing Games, using a combination of game theory, probability theory, statistics, and pattern recognition. In each section, Bergner summarizes contestant performance, highlights the biases leading to sub-par outcomes, and shows how outcomes can be improved by executing the right strategies while avoiding cognitive biases. Throughout, Bergner applies the lessons learned to the fields of business, finance, and our real lives, shedding light on themes of reverse psychology, strategic patience, and the importance of establishing what is sufficient for success in our pursuits. The result is a truly unique and meticulously researched book that uses Solving The Price is Right as a lens to examine our own choices – and how to make better ones.
Author: Tim J. Smith
Publisher: John Wiley & Sons
ISBN: 1119183197
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made—but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles, accountability, and value-based pricing Restructure perspectives to help pricing reflect your organization's goals The critical link between pricing and corporate strategy must be reflected in the decision making process. Pricing Done Right provides the blueprint for more accurate pricing, with expert guidance throughout the change process.
Author: Sahaj Kothari
Publisher: CreateSpace
ISBN: 9781517137601
Category :
Languages : en
Pages : 126
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Book Description
Can you afford to leave money on your shelves? Are you able to grow in a profitable way?If not, GET THE PRICE RIGHT is the guide for you.This is the first book to The Retail and FMCG environment today is changing at such a rapid rate across the globe. With such intensifying price wars, margin dilution, commoditisation of brands, and shopper and consumer habits constantly being reshaped, both Retailers and Manufacturers are now conditioned to be reactive in their stance. Surely something has to change!In this groundbreaking book Sahaj reveals the secrets of his Strategic Pricing Execution (SPE) (tm) framework for successfully developing and implementing simple yet effective Pricing Strategies for any products sold on your shelves. Price is one of the most important factor affecting the GROWTH and PROFITABILITY of every Organisation, yet majority of us rely on few traditional technics. Sahaj demonstrates a very strong vision for business owners, leaders and managers to leverage SPE(tm) to not just GROW but to GROW profitability in a sustainable manner. Connect us on www.Getthepricerightbook.com@sahajkothari | www.facebook.com/getthepriceright
Author: Dean Baker
Publisher: M.E. Sharpe
ISBN: 9780765602220
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
An introduction to the significance of the debate surrounding the accuracy of the Consumer Price Index. The work presents the full text of the Boskin Commission report (stating that the CPI overstates inflation by 1.1per cent) and discusses the Commission's research methodology and its conclusions.
Author: C. Peter Timmer
Publisher: Cornell University Press
ISBN: 9780801494345
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
Attempts to connect the diverse aspects of appropriate price policy in the following sequence: 1) the implementation issues and impact on the domestic marketing sector, 2) the nature of the world market price, 3) the disaggregated effects on producers and consumers, 4) the short-run macro effects on budgetary, fiscal, and monetary policy, 5) the impact of macro prices, especially the foreign exchange rate, 6) the spillover effects of price policy for one commodity market on other commodity and factors markets, on the agricultural sector as a whole, and on the entire economy, 7) the dynamic effects on employment, investment, and economic growth (Author).
