Author: JB. R
Publisher:
ISBN: 9781848429413
Category :
Languages : en
Pages : 160
Book Description
This empowering, informative guide explains everything actors need to know about agents - how to find one, what they do, and how to work with them effectively to help you succeed in your career. If you're currently seeking an agent, discover how to research and contact them, and what they're looking for in their clients. And if you already have one, learn how to manage and get the most out of this crucial relationship. Also included are invaluable tips on how to write a great CV; obtain attention-grabbing headshots, showreels and voicereels; prepare for and excel at auditions; embrace social media; protect your mental health; and much more. The Compact Guides are pocket-sized introductions for actors and theatremakers, each tackling a key topic in a clear and comprehensive way. Written by industry professionals with extensive hands-on experience of their subject, they provide you with maximum information in minimum time.
Getting, Keeping and Working with Your Agent: The Compact Guide
Author: JB. R
Publisher:
ISBN: 9781848429413
Category :
Languages : en
Pages : 160
Book Description
This empowering, informative guide explains everything actors need to know about agents - how to find one, what they do, and how to work with them effectively to help you succeed in your career. If you're currently seeking an agent, discover how to research and contact them, and what they're looking for in their clients. And if you already have one, learn how to manage and get the most out of this crucial relationship. Also included are invaluable tips on how to write a great CV; obtain attention-grabbing headshots, showreels and voicereels; prepare for and excel at auditions; embrace social media; protect your mental health; and much more. The Compact Guides are pocket-sized introductions for actors and theatremakers, each tackling a key topic in a clear and comprehensive way. Written by industry professionals with extensive hands-on experience of their subject, they provide you with maximum information in minimum time.
Publisher:
ISBN: 9781848429413
Category :
Languages : en
Pages : 160
Book Description
This empowering, informative guide explains everything actors need to know about agents - how to find one, what they do, and how to work with them effectively to help you succeed in your career. If you're currently seeking an agent, discover how to research and contact them, and what they're looking for in their clients. And if you already have one, learn how to manage and get the most out of this crucial relationship. Also included are invaluable tips on how to write a great CV; obtain attention-grabbing headshots, showreels and voicereels; prepare for and excel at auditions; embrace social media; protect your mental health; and much more. The Compact Guides are pocket-sized introductions for actors and theatremakers, each tackling a key topic in a clear and comprehensive way. Written by industry professionals with extensive hands-on experience of their subject, they provide you with maximum information in minimum time.
The Artist's Way
Author: Julia Cameron
Publisher: Penguin
ISBN: 1101156880
Category : Self-Help
Languages : en
Pages : 295
Book Description
"With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times "Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery. The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.
Publisher: Penguin
ISBN: 1101156880
Category : Self-Help
Languages : en
Pages : 295
Book Description
"With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times "Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery. The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.
How to Be Your Own Booking Agent
Author: Jeri Goldstein
Publisher: Createspace Independent Publishing Platform
ISBN: 9781547277704
Category :
Languages : en
Pages : 510
Book Description
New Revised 4th Edition Now How To Be Your Own Booking Agent is available in its completely Revised 4th Edition. It offers current immigration regulations for touring artists, new scripts for contacting potential presenters, strategies for contact relation management, crowdfunding and a completely revised chapter on The New Recording Industry . Since 1998, the award-winning, How To Be Your Own Booking Agent has been among the top selling music and performing arts business books. It is regularly selected each semester by professors teaching music business and the performing arts and continually recommended by musicians and performing artists, worldwide. This unique step-by-step guide and resource book is artfully organized so that it's easy and fun to read with savvy advice, realistic methods and action plans geared for your success. Exciting new insights from experienced professionals in the entertainment business pepper each page. The 24 chapters are enhanced with completely updated resource sections following each chapter packed with recommended books, directories, websites, social media marketing resources and new conferences helping musicians and performing artists achieve their career goals.This Revised 4th Edition remains THE Musician's & Performing Artist's Guide To Successful Touring. How To Be Your Own Booking Agent THE Musician's & Performing Artist's Guide To Successful Touring tackles such topics as: The Art of Negotiating; How to Eliminate Cold Calls-Make Friendly Calls; Setting Long-Term Goals; New, more Effective Telephone Techniques; Creating An Effective Promotional Package; Contracts; The Art of Touring; Managing the Road; Conferences; Trade Shows and Industry Events; Funding Sources; Crossing Borders-U.S./Canada Touring; Marketing Your Act; Accessing the Media: Print, Radio, Television and Internet Marketing; The New Record Industry; Working with Managers and Agents; When to Quit Your Day Job; Hiring Help and Ethics and Attitudes. "As someone who has had the experience of climbing from the bottom to the top of the music industry, I find Goldsteins' book to be THE road map for taking a career from oblivion to stardom, on one's own terms while maintaining artistic integrity! By combining universal business practices with music industry savvy, HOW TO BE YOUR OWN BOOKING AGENT is your guide to success." - RAVI, Singer/Songwriter, Former Guitarist for Triple GRAMMY Nominee, HANSON The information in How To Be Your Own Booking Agent is visually accessible with worksheets and a variety of forms included throughout the book that may be copied for the artist's use and convenience. I've answered most of the burning questions, provided immediately usable methods and tackled many of the foreseeable problems. This is THE step-by-step guide to begin, create and maintain a successful touring career.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781547277704
Category :
Languages : en
Pages : 510
Book Description
New Revised 4th Edition Now How To Be Your Own Booking Agent is available in its completely Revised 4th Edition. It offers current immigration regulations for touring artists, new scripts for contacting potential presenters, strategies for contact relation management, crowdfunding and a completely revised chapter on The New Recording Industry . Since 1998, the award-winning, How To Be Your Own Booking Agent has been among the top selling music and performing arts business books. It is regularly selected each semester by professors teaching music business and the performing arts and continually recommended by musicians and performing artists, worldwide. This unique step-by-step guide and resource book is artfully organized so that it's easy and fun to read with savvy advice, realistic methods and action plans geared for your success. Exciting new insights from experienced professionals in the entertainment business pepper each page. The 24 chapters are enhanced with completely updated resource sections following each chapter packed with recommended books, directories, websites, social media marketing resources and new conferences helping musicians and performing artists achieve their career goals.This Revised 4th Edition remains THE Musician's & Performing Artist's Guide To Successful Touring. How To Be Your Own Booking Agent THE Musician's & Performing Artist's Guide To Successful Touring tackles such topics as: The Art of Negotiating; How to Eliminate Cold Calls-Make Friendly Calls; Setting Long-Term Goals; New, more Effective Telephone Techniques; Creating An Effective Promotional Package; Contracts; The Art of Touring; Managing the Road; Conferences; Trade Shows and Industry Events; Funding Sources; Crossing Borders-U.S./Canada Touring; Marketing Your Act; Accessing the Media: Print, Radio, Television and Internet Marketing; The New Record Industry; Working with Managers and Agents; When to Quit Your Day Job; Hiring Help and Ethics and Attitudes. "As someone who has had the experience of climbing from the bottom to the top of the music industry, I find Goldsteins' book to be THE road map for taking a career from oblivion to stardom, on one's own terms while maintaining artistic integrity! By combining universal business practices with music industry savvy, HOW TO BE YOUR OWN BOOKING AGENT is your guide to success." - RAVI, Singer/Songwriter, Former Guitarist for Triple GRAMMY Nominee, HANSON The information in How To Be Your Own Booking Agent is visually accessible with worksheets and a variety of forms included throughout the book that may be copied for the artist's use and convenience. I've answered most of the burning questions, provided immediately usable methods and tackled many of the foreseeable problems. This is THE step-by-step guide to begin, create and maintain a successful touring career.
100 Plays to Save the World
Author: Elizabeth Freestone
Publisher: Theatre Communications Group
ISBN: 1636702147
Category : Performing Arts
Languages : en
Pages : 264
Book Description
This book is a guide to One Hundred Plays addressing the most urgent and important issue of our time: the climate crisis 100 Plays to Save the World is a book to provoke as well as inspire—to start conversations, inform debate, challenge our thinking, and be a launchpad for future productions. Above all, it is a call to arms—to step up, think big, and unleash theatre’s power to imagine a better future into being. Each play is explored with an essay illuminating key themes in climate issues: Resources, Energy, Migration, Responsibility, Fightback, and Hope. 100 Plays to Save the World is an empowering resource for theatre directors, producers, teachers, youth leaders, and writers looking for plays that speak to our present moment.
Publisher: Theatre Communications Group
ISBN: 1636702147
Category : Performing Arts
Languages : en
Pages : 264
Book Description
This book is a guide to One Hundred Plays addressing the most urgent and important issue of our time: the climate crisis 100 Plays to Save the World is a book to provoke as well as inspire—to start conversations, inform debate, challenge our thinking, and be a launchpad for future productions. Above all, it is a call to arms—to step up, think big, and unleash theatre’s power to imagine a better future into being. Each play is explored with an essay illuminating key themes in climate issues: Resources, Energy, Migration, Responsibility, Fightback, and Hope. 100 Plays to Save the World is an empowering resource for theatre directors, producers, teachers, youth leaders, and writers looking for plays that speak to our present moment.
Writing Irresistible Kidlit
Author: Mary Kole
Publisher: Penguin
ISBN: 1599635763
Category : Language Arts & Disciplines
Languages : en
Pages : 305
Book Description
Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.
Publisher: Penguin
ISBN: 1599635763
Category : Language Arts & Disciplines
Languages : en
Pages : 305
Book Description
Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.
So You Want to Be a Talent Agent?
Author: "Wolf" Elliott Tom "Wolf" Elliott
Publisher: iUniverse
ISBN: 1450227228
Category : Self-Help
Languages : en
Pages : 166
Book Description
A down-to-earth, detailed guide to every aspect of establishing and running a small, local talent booking agency, written by someone who has done so successfully for over 30 years. You don't need any particular background or a fancy college degree or even much money, just a desire to own and operate one of the most fun businesses you could ever imagine. It's all here how to find the talent, how to build up a clientele, how to promote yourself, the contracts you'll need, and a fascinating insight to where you can go from here, including becoming a modeling agent, a TV producer, a writer, a record album producer, and much more.
Publisher: iUniverse
ISBN: 1450227228
Category : Self-Help
Languages : en
Pages : 166
Book Description
A down-to-earth, detailed guide to every aspect of establishing and running a small, local talent booking agency, written by someone who has done so successfully for over 30 years. You don't need any particular background or a fancy college degree or even much money, just a desire to own and operate one of the most fun businesses you could ever imagine. It's all here how to find the talent, how to build up a clientele, how to promote yourself, the contracts you'll need, and a fascinating insight to where you can go from here, including becoming a modeling agent, a TV producer, a writer, a record album producer, and much more.
The Writer’s Relief Field Guide To Literary Agents
Author: Writer's Relief
Publisher: Writer's Relief
ISBN: 0991301595
Category : Reference
Languages : en
Pages : 127
Book Description
Whether you’re a new writer or a veteran author, finding a literary agent is the best hope for getting your book published. But, as any writer with a book project will tell you, capturing the attention and interest of a literary agent is easier said than done. You need a guide. The Writer’s Relief Field Guide To Literary Agents offers industry-insider secrets, tips, and advice on how to find the best literary agent to represent your book, including: · Do I even need a literary agent? · What literary agents do—and don’t do · Identifying the right agent for your book · The ultimate literary agent lure: The irresistible query letter · Red flags to watch for and avoid · How to best handle agent requests, rejections, and uncertainties · Make-or-break questions to ask your literary agent · Literary contracts—what you must know BONUS SECTION: The how, what, and why of author platforms It’s all here! In an easy-to-use, step-by-step guide based on over 20 years of publishing industry experience. Don’t miss this opportunity to own this essential handbook and get started on your pursuit of the ultimate author prize: a literary agent and publishing contract!
Publisher: Writer's Relief
ISBN: 0991301595
Category : Reference
Languages : en
Pages : 127
Book Description
Whether you’re a new writer or a veteran author, finding a literary agent is the best hope for getting your book published. But, as any writer with a book project will tell you, capturing the attention and interest of a literary agent is easier said than done. You need a guide. The Writer’s Relief Field Guide To Literary Agents offers industry-insider secrets, tips, and advice on how to find the best literary agent to represent your book, including: · Do I even need a literary agent? · What literary agents do—and don’t do · Identifying the right agent for your book · The ultimate literary agent lure: The irresistible query letter · Red flags to watch for and avoid · How to best handle agent requests, rejections, and uncertainties · Make-or-break questions to ask your literary agent · Literary contracts—what you must know BONUS SECTION: The how, what, and why of author platforms It’s all here! In an easy-to-use, step-by-step guide based on over 20 years of publishing industry experience. Don’t miss this opportunity to own this essential handbook and get started on your pursuit of the ultimate author prize: a literary agent and publishing contract!
Mediabistro.com Presents Small Screen, Big Picture
Author: Chad Gervich
Publisher: Crown
ISBN: 0307395316
Category : Reference
Languages : en
Pages : 450
Book Description
Take On Hollywood and Make It as a Television Writer. From mediabistro.com, the media industry’s most well-respected source for jobs, professional development, and community, this inside-the-business guide gives you the knowledge and tools you need to infiltrate Hollywood and land a job as a TV writer. That’s right—Small Screen, Big Picture gives you a competitive edge over millions of other aspiring writers who share your talent, creativity, and determination . . . because after reading these pages, you’ll have the one thing they lack: an understanding of the business of television. This journey into Hollywood’s inner workings not only details how networks, studios, and production companies work together, it teaches you how the process affects the creation and writing of TV series, how shows make money, and—ultimately—how you can use this information to break into the industry. You’ll learn: • What really goes on in the inner sanctum of the writers’ room—and how to be a part of it • How today’s TV business model works—and how rapidly it’s changing • Who has the power to buy a show idea—and how to pitch your own • How new media formats are changing television—and how to use them to your advantage • Which jobs will kick-start your TV writing career—and how to get hired • And much more . . . Armed with this solid foundation of knowledge, you’ll be ready to plan your entry into the industry and begin your successful TV writing career.
Publisher: Crown
ISBN: 0307395316
Category : Reference
Languages : en
Pages : 450
Book Description
Take On Hollywood and Make It as a Television Writer. From mediabistro.com, the media industry’s most well-respected source for jobs, professional development, and community, this inside-the-business guide gives you the knowledge and tools you need to infiltrate Hollywood and land a job as a TV writer. That’s right—Small Screen, Big Picture gives you a competitive edge over millions of other aspiring writers who share your talent, creativity, and determination . . . because after reading these pages, you’ll have the one thing they lack: an understanding of the business of television. This journey into Hollywood’s inner workings not only details how networks, studios, and production companies work together, it teaches you how the process affects the creation and writing of TV series, how shows make money, and—ultimately—how you can use this information to break into the industry. You’ll learn: • What really goes on in the inner sanctum of the writers’ room—and how to be a part of it • How today’s TV business model works—and how rapidly it’s changing • Who has the power to buy a show idea—and how to pitch your own • How new media formats are changing television—and how to use them to your advantage • Which jobs will kick-start your TV writing career—and how to get hired • And much more . . . Armed with this solid foundation of knowledge, you’ll be ready to plan your entry into the industry and begin your successful TV writing career.
Ask a Manager
Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Switch
Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.