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Author: Jonathan Stringfield
Publisher: John Wiley & Sons
ISBN: 1119855373
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse. Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Author: Rich Armstrong
Publisher: Advantage Media Group
ISBN: 9781642251302
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Though technology has evolved at hyper speed over the past hundred years, management styles have mostly stayed the same. The higher-ups make the decisions, and the employees grind it out, often without knowing the endgame. In 1983, Jack Stack created a new game: The Great Game of Business. Get In The Game further explains the rules of this Game: to win, you must get everyone at all levels of the business as informed, involved, and engaged as the owner. This book offers a step-by-step guide on how to teach employees the numbers, show them the big picture, and let them have a say in the company's future. The Game has already benefited thousands of companies: Is yours ready to get in The Game?
Author: Tony Evans
Publisher: Moody Publishers
ISBN: 1575674874
Category : Religion
Languages : en
Pages : 152
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Book Description
A competitive athlete trains for one thing- the game. Having the skills and knowing how to play aren't enough- you need to perform when it matters. Yet so many of those same athletes live in a spiritual offseason. They have faith. They know the Word. But they sit back and watch others take the lead. Get in the Game encourages athletes to transfer their drive and determination to the spiritual realm and shows that there is far more than a game on the line.
Author: Billy Cox
Publisher: Cornerstone Leadership Institute
ISBN: 9780974640334
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
In the game of life there are no time outs, no overtimes. You only get one chance to play the game. The question you have to ask yourself is "At what level do I want to play - do I want to wait on the sidelines of life or do I want to win." This book helps you win! It outlines the fourteen "you gottas" that it takes to be successful in the game of life and business
Author: Cal Ripken, Jr.
Publisher: Penguin
ISBN: 1440631921
Category : Self-Help
Languages : en
Pages : 273
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Book Description
Baseball's all-time Iron Man, Cal Ripken, Jr., retired from baseball in 2001 after breaking countless records, including Lou Gehrig's record for consecutive games played. Now, in Get in the Game, he gives us his insights on hard work and success that can be applied on and off the field, based on stories from his exhilarating career in baseball. Get in the Game includes Ripken's 8 Elements of Perseverance: 1. The Right Values 2. A Strong Will to Succeed 3. Love What You Do 4. Preparation 5. Anticipation 6. Trusting Relationships 7. Life Management 8. The Courage of Your Convictions Ripken is admired not only for his relentless perseverance but also for his unparalleled integrity. From his numerous public-speaking engagements each year to his weekly "Ask Cal" column for the Baltimore Sun, Cal Ripken, Jr., is a sought-after advisor and role model to fans from all walks of life.
Author: Keir Radnedge
Publisher:
ISBN: 9781338227055
Category : Soccer
Languages : en
Pages : 223
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Book Description
Find out everything you ever wanted to know about the most awesome sport on the planet.
Author: Jonathan Stringfield
Publisher: John Wiley & Sons
ISBN: 1119855373
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse. Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.
Author: James Holden
Publisher: Morning Joy Media
ISBN: 1937107620
Category : Religion
Languages : en
Pages : 214
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Book Description
It’s time to get off the bench! No matter where you came from, what you have done, or what you struggle with, God can use you! He can restore you. He can put you into the starting lineup and use you to change the world. Let’s stop believing the enemy’s lies. Join us as we review the game tapes of biblical examples to learn what plays they made, where they fumbled, and how we can gain the victory. It’s time to get in the game!
Author: Kevin Atlas
Publisher: Worthy Books
ISBN: 1546036954
Category : Religion
Languages : en
Pages : 130
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Book Description
Be inspired by the story of Kevin Atlas (formerly Laue), whose faith and perseverance helped him become an NCAA Division I basketball player, despite being born with only one arm. Even before entering the world, Kevin Atlas was a fighter. He should have died in childbirth, as the umbilical cord was wrapped around his neck twice, but he survived because his left arm was in the middle of it, allowing blood to flow to his brain. But since circulation was cut off in that arm, he was born with his left arm ending just below his elbow. GET IN THE GAME is Kevin's story of transformation: Moving from anger to joy. From embarrassment to confidence. From the sidelines and wishing his life was different to getting in the game and showing who he is. Kevin's arduous journey to earning a scholarship to Manhattan College in New York City and becoming the first NCAA Division I basketball player missing a limb has given him keen insights to help anyone who feels trapped and defeated by less-than-perfect circumstances, whether physical, mental, or environmental. Kevin doesn't encourage readers to simply accept and live with their challenges, hurts, and losses. He spurs them on to believe any weakness can, in reality, become the one thing that propels them to achieve their greatest potential. As Kevin has learned throughout his life, you can't win if you don't get in the game!
Author: Clayton Oliphint
Publisher: Abingdon Press
ISBN: 1501813188
Category : Religion
Languages : en
Pages : 109
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Book Description
What is true Christian discipleship? Living in Christ brings us joy and fulfillment, but what are we called to do? Get in the Game, a book and 4-week study, teaches the basics of Christian discipleship and explores how we are called to serve others through Christian service when we follow the example of Jesus. Part of The Basics Series, the book helps individuals and group members discover the joyful service that results when faith is put into action. A Leader Guide, which includes everything a group leader needs to plan and facilitate the 4-session study, is also available. “Wow! This book is a life changer. It will inspire you to get off the sideline, get in the game, and put your faith into action.” –Larry Fedora, Head Football Coach, University of North Carolina at Chapel Hill Combines solid theology, practical applications, and relevant reflections to help new and seasoned Christians grow in their faith through service. —Matt Miofsky, Lead Pastor, The Gathering United Methodist Church, St. Louis, Missouri
Author: Tim Chartier
Publisher: University of Chicago Press
ISBN: 022681114X
Category : Computers
Languages : en
Pages : 137
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Book Description
"An accessible, illustrated introduction to statistics and sports analytics for fanatics and newcomers alike. On February 27, 2013, NBA shooter Steph Curry wowed crowds when he sunk eleven out of thirteen three-pointers-only seven other players, including the likes of Michael Jordan and Kobe Bryant, had scored more in the history of games at Madison Square Garden. Four years later, the University of Connecticut women's basketball team won their 100th straight game, defeating South Carolina 66-55. And in 2010, one sports forecaster-an octopus named Paul-correctly predicted the outcome of all of Germany's matches in the World Cup. These are surprising events. Are they truly improbable? Mathematician and sports analytics expert Tim Chartier shows readers how to answer that question-condensing complex data modeling down to coin tosses and dice throws to give readers an introduction to statistics and a new way to enjoy sporting events. Chartier leads readers through modeling experiments with accessible tools and few formulas to develop an intuitive sense of the improbable. For example, to see how likely you are to beat Curry's three-pointer feat, take into account Curry's 45.3 percent three-point shooting average in 2012-2013. Take a coin and assume heads is making the shot (slightly better than Curry at a 50 percent chance). Can you imagine getting heads eleven out of thirteen times? We soon get a sense of the improbability of Curry's feat. The book includes exercises for sports experimentation and engaging illustrations in comic book-style by illustrator Ansley Earle. The result allows all readers to predict and examine the likelihood of sports events for those who have never encountered formal statistics, who don't have the programming skills to run simulations, and may have never heard of sports analytics, but enjoy watching sports"--
