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Author: Douglas Rushkoff
Publisher: Harper Collins
ISBN: 0060758694
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus altogether. All in the name of innovation. But this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best. In the midst of the headlong rush to think "outside the box," the full engagement responsible for true innovation is lost. New consultants, new packaging, new marketing schemes, or even new CEOs are no substitute for the evolution of our own expertise as individuals and as businesses. Indeed, for all their talk about innovation, most companies today are still scared to death of it. To Douglas Rushkoff, this disconnect is not only predictable but welcome. It marks the happy end of a business cycle that began as long ago as the Renaissance, and ended with the renaissance in creativity and collaboration we're going through today. The age of mass production, mass media, and mass marketing may be over, but so, too, is the alienation it engendered between producers and consumers, managers and employees, executives and shareholders, and, worst of all, businesses and their own core values and competencies. American enterprise, in particular, is at a crossroads. Having for too long replaced innovation with acquisitions, tactics, efficiencies, and ad campaigns, many businesses have dangerously lost touch with the process -- and fun -- of discovery. "American companies are obsessed with window dressing," Rushkoff writes, "because they're reluctant, no, afraid to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEOs look to consultants and marketers to rethink, rebrand, or repackage whatever it is they are selling, when they should be getting back on the factory floor, into the stores, or out to the research labs where their product is actually made, sold, or conceived." Rushkoff backs up his arguments with a myriad of intriguing historical examples as well as familiar gut checks -- from the dumbwaiter and open source to Volkswagen and The Gap -- in this accessible, thought-provoking, and immediately applicable set of insights. Here's all the help innovators of this era need to reconnect with their own core competencies as well as the passion fueling them.
Author: Douglas Rushkoff
Publisher: Harper Collins
ISBN: 0060758694
Category : Business & Economics
Languages : en
Pages : 340
Get Book Here
Book Description
On a landscape that seems to be transforming itself with every new technology, marketing tactic, or investment strategy, businesses rush to embrace change by trading in their competencies or shifting their focus altogether. All in the name of innovation. But this endless worrying, wriggling, and trend watching only alienates companies from whatever it is they really do best. In the midst of the headlong rush to think "outside the box," the full engagement responsible for true innovation is lost. New consultants, new packaging, new marketing schemes, or even new CEOs are no substitute for the evolution of our own expertise as individuals and as businesses. Indeed, for all their talk about innovation, most companies today are still scared to death of it. To Douglas Rushkoff, this disconnect is not only predictable but welcome. It marks the happy end of a business cycle that began as long ago as the Renaissance, and ended with the renaissance in creativity and collaboration we're going through today. The age of mass production, mass media, and mass marketing may be over, but so, too, is the alienation it engendered between producers and consumers, managers and employees, executives and shareholders, and, worst of all, businesses and their own core values and competencies. American enterprise, in particular, is at a crossroads. Having for too long replaced innovation with acquisitions, tactics, efficiencies, and ad campaigns, many businesses have dangerously lost touch with the process -- and fun -- of discovery. "American companies are obsessed with window dressing," Rushkoff writes, "because they're reluctant, no, afraid to look at whatever it is they really do and evaluate it from the inside out. When things are down, CEOs look to consultants and marketers to rethink, rebrand, or repackage whatever it is they are selling, when they should be getting back on the factory floor, into the stores, or out to the research labs where their product is actually made, sold, or conceived." Rushkoff backs up his arguments with a myriad of intriguing historical examples as well as familiar gut checks -- from the dumbwaiter and open source to Volkswagen and The Gap -- in this accessible, thought-provoking, and immediately applicable set of insights. Here's all the help innovators of this era need to reconnect with their own core competencies as well as the passion fueling them.
Author: John Ortberg
Publisher: Zondervan
ISBN: 0310325056
Category : Religion
Languages : en
Pages : 258
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Book Description
Helps readers to understand what matters most in life--their relationships with God and people--by using personal stories, humor, and metaphors about popular games, which show Christians how to focus on winning "the right trophies" in life.
Author: C.J. Box
Publisher: Minotaur Books
ISBN: 1429970685
Category : Fiction
Languages : en
Pages : 382
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Book Description
Edgar Award-winning and New York Times bestselling author C.J. Box delivers a thriller in Back of Beyond about a troubled cop trying to save his son from a killer in Yellowstone, now reissued with additional bonus content including an introduction from the author. Cody Hoyt, although a brilliant cop, is an alcoholic struggling with two months of sobriety when his friend Hank Winters is found burned to death in a remote mountain cabin. At first it looks like the suicide of a man who’s fallen off the wagon, but Cody knows Hank better than that. As Cody digs deeper into the case, all roads lead to foul play. After years of bad behavior with his department, Cody is in no position to be investigating a homicide, but he will stop at nothing to find Hank’s killer. When clues found at the scene link the murderer to an outfitter leading tourists on a multiday wilderness horseback trip into the remote corners of Yellowstone National Park—a pack trip that includes his son Justin—Cody is desperate to get on their trail and stop the killer before the group heads into the wild. In a fatal cat-and-mouse game, where it becomes apparent the murderer is somehow aware of Cody’s every move, Cody treks into the wilderness to stop a killer hell-bent on destroying the only important thing left in his life. *BONUS CONTENT: This edition of Back of Beyond includes a new introduction from the author and a discussion guide
Author: Michael McLaughlin
Publisher: Simon & Schuster
ISBN: 9780671723569
Category : Cooking
Languages : en
Pages : 144
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Book Description
A celebrated food writer, spotlights seventy-five recipes, cherished by a generation of home cooks from Rice Crispy Squares and Fluffernutter Sandwiches to the real story of Toll House cookies
Author: Adrienne Kennedy
Publisher: Theatre Communications Group
ISBN: 1559369280
Category : Drama
Languages : en
Pages : 100
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Book Description
In her first new work in a decade, Adrienne Kennedy journeys into Georgia and New York City in the 1940s to lay bare the devastating effects of segregation and its aftermath. The story of a doomed interracial love affair unfolds through fragmented pieces--letters, recollections from family members, songs from the time--to present a multifaceted view of our cultural history that resists simple interpretation. This volume also includes Etta and Ella on the Upper West Side and Mom, How Did You Meet The Beatles?
Author: Blake Crouch
Publisher: Ballantine Books
ISBN: 1101904232
Category : Fiction
Languages : en
Pages : 370
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Book Description
NEW YORK TIMES BESTSELLER • COMING SOON TO APPLE TV+ • A “mind-blowing” (Entertainment Weekly) speculative thriller about an ordinary man who awakens in a world inexplicably different from the reality he thought he knew—from the author of Upgrade, Recursion, and the Wayward Pines trilogy “Are you happy with your life?” Those are the last words Jason Dessen hears before the kidnapper knocks him unconscious. Before he awakens to find himself strapped to a gurney, surrounded by strangers in hazmat suits. Before a man he’s never met smiles down at him and says, “Welcome back, my friend.” In this world he’s woken up to, Jason’s life is not the one he knows. His wife is not his wife. His son was never born. And Jason is not an ordinary college professor but a celebrated genius who has achieved something remarkable. Something impossible. Is it this life or the other that’s the dream? And even if the home he remembers is real, how will Jason make it back to the family he loves? From the bestselling author Blake Crouch, Dark Matter is a mind-bending thriller about choices, paths not taken, and how far we’ll go to claim the lives we dream of.
Author: Joe Glenton
Publisher: Verso Books
ISBN: 1781680922
Category : History
Languages : en
Pages : 193
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Book Description
"I looked around my cell and saw the sheet of paper taped to the door at chest height. It listed everything in the room, chair, bed, soldier box … For a moment I thought it meant the cell itself; a box to put soldiers in." When the War on Terror began, Briton Joe Glenton felt compelled to serve his nation. He passed through basic training and deployed to Afghanistan in 2006. What he saw overseas left him disillusioned, and he returned home increasingly political and manifesting symptoms of post-traumatic stress disorder. When he refused to return for a second tour, he was denied his right to object and called “a coward and a malingerer.” He went absent without leave and left the country, returning later to the UK voluntarily to campaign against the wars. The military accused him of desertion and threatened years in prison. Soldier Box tells the story of Glenton’s extraordinary journey from a promising soldier to a rebel against what he came to see as unjustified military action.
Author: Karen Viggers
Publisher: Allen & Unwin
ISBN: 1743317727
Category : Fiction
Languages : en
Pages : 417
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Book Description
The story of two remarkable women and their stories of courage, forgiveness and acceptance from the bestselling author of The Lightkeeper's Wife.
Author:
Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 798
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Book Description
Author: Lynda Chance
Publisher: Lynda Chance
ISBN:
Category : Fiction
Languages : en
Pages : 103
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Book Description
Selena Taylor is an American citizen determined to find her grandparents after she loses her family to the violence of the drug cartel in Mexico. Crossing the border into Texas turns out to be the easy part. Virtually penniless and enticingly innocent, she soon finds herself at the mercy of Travis Blake. Travis is a hard-working, self-made rancher that has never known love or softness of any kind. His only use for women is sexual, and Selena is caught on his ranch with no way out. While Selena plots her escape from his control, Travis ruthlessly and methodically tightens his possession and makes it impossible for her to leave. The struggle that follows is a clash of wills that pits purity against passion, virtue against vice and love against lust.