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Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Victor Hugo Manzanilla
Publisher: Whitaker House
ISBN: 195060411X
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Emprender es un juego en donde tienes todo en contra. Más del 90% de los emprendimientos fracasan. Solo un pequeño porcentaje de emprendedores tienen éxito. Aún después de convertirse en ese pequeño grupo de emprendedores con negocios exitosos, muchos terminan siendo esclavos de su negocio: estaban buscando la líbertad que promete el emprendimiento, y construyeron una operación que depende de ellos: se convirtieron en autoempreados. Una de las razones principales del fracaso de los negocios es la falta de conocimiento. Los emprendedores no han sido educados en los principios, modelos y sistemas para contruir negocios exitosos. En Emprendedor: Conquista el arte de los negocios, Victor Hugo Manzanilla, emprendedor en serie y ejecutivo de empresas Fortune 500, nos muestra los principios, modelos y sistemas para construir negocios con éxito. Desde cómo dar el salto del empleo al emprendimiento, hasta los principios para construir marcas exitosas, cómo leer estados financieros y dominar el arte de las ventas, este libro te estregará lo más importante para convertirte en un emprendedor sólido. Este es un libro para cualquier persona que tenga el sueño de crear algo para sí mismo, y que tenga la valentía y el compromiso de llevarlo a la realidad.
Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030769356
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Author: T. Bruce Fryer
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 288
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Book Description
Author: Guillermo, Ariza
Publisher: Universidad de la Sabana
ISBN: 9581205101
Category : Psychology
Languages : es
Pages : 194
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Book Description
“[…] los ejecutivos deben trabajar constantemente para construir, desarrollar y gerenciar una marca profesional, lo cual es una tarea que requiere planeación, disciplina, perseverancia y continua revisión. […] Guillermo Ariza logra que este texto estructurado sea una guía integral, práctica y holística para que el lector se concientice y trabaje en el desarrollo de su propia marca profesional. Además, expone con un equilibrado nivel de profundidad los diferentes temas, y hace un símil de lo que significa gerenciar una marca profesional versus lo que pasa en la gerencia de una empresa”.
Author: Steven M. Kaplan
Publisher: Kluwer Law International
ISBN:
Category : Foreign Language Study
Languages : es
Pages : 960
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Book Description
This Dictionary provides over 100,000 entries and over 135,000 equivalents covering all areas of law, plus relevant terms in related spheres of expertise. This is the Dictionary that lawyers, translators, and those working in English and Spanish in law and associated fields have been trusting since the First Edition was published in 1993. In order to prepare this Third Edition, The entire Second Edition was revised and updated, and over 40,000 new terms were added. Because of its straightforward and naturally intuitive format, there are no special rules or indications For The use of this Dictionary. The user simply looks up any desired word or phrase, gets the equivalent, and returns to whatever was being worked on. The general presentation of the Dictionary is easy on the eyes, and facilitates finding the desired terms and equivalents with the least time and effort.
Author: Gonzalo Brujó
Publisher: Editorial Almuzara
ISBN: 8483563800
Category : Business & Economics
Languages : en
Pages : 478
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Book Description
Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 3030406903
Category : Technology & Engineering
Languages : en
Pages : 726
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Book Description
This book is composed by the papers accepted for presentation and discussion at The 2019 International Conference on Information Technology & Systems (ICITS'20), held at the Universidad Distrital Francisco José de Caldas, in Bogotá, Colombia, on 5th to 7th February 2020. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are: information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; information technologies in education.
Author: Jay H. Heizer
Publisher: Pearson Educación
ISBN: 9789702605256
Category : Business & Economics
Languages : en
Pages : 710
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Book Description
In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
Author: T. Bruce Fryer
Publisher: Barron's Educational Series
ISBN:
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
Over 300 key business and technology terms are included in this Spanish business dictionary. The guide translates words and phrases difficult to find in ordinary bilingual dictionaries and features valuable sections on pronunciation, business terms, and numbers.
