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Author: Susan Ohmer
Publisher: Columbia University Press
ISBN: 0231511280
Category : Performing Arts
Languages : en
Pages : 301
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Book Description
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.
Author: Susan Ohmer
Publisher: Columbia University Press
ISBN: 0231511280
Category : Performing Arts
Languages : en
Pages : 301
Get Book
Book Description
George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was gauging reactions to stars and scripts for RKO Pictures, David O. Selznick, and Walt Disney and taking the public's temperature on Orson Welles and Desi Arnaz, couples such as Fred Astaire and Ginger Rogers, and films like Gone with the Wind, Dumbo, and Fantasia. Through interviews and extensive research, Susan Ohmer traces Gallup's groundbreaking intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. The results of his opinion polls offer a fascinating glimpse at the class and gender differences of the time as well as popular sentiment toward social and political issues.
Author: Susan Ohmer
Publisher: Columbia University Press
ISBN: 0231121326
Category : History
Languages : en
Pages : 301
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Book Description
Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.
Author: George Gallup
Publisher:
ISBN:
Category :
Languages : en
Pages : 36
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: George Gallup
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Author: George Gallup
Publisher: New York : Random House
ISBN:
Category : Public opinion
Languages : en
Pages : 1488
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Book Description
A complete compilation of all the public opinion polls conducted by the American Institute of Public Opinion, 1935-1971.
Author: George Gallup
Publisher:
ISBN:
Category : Public opinion
Languages : en
Pages : 542
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Author: Thomas Austin
Publisher: Manchester University Press
ISBN: 9780719057755
Category : Performing Arts
Languages : en
Pages : 270
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Book Description
This book traces the circulation in Britain of three Hollywood films--Basic Instinct, Bram Stoker's Dracula and Natural Born Killers --from marketing and critical reception to consumption in cinemas and on video. It draws on economic discursive contexts and original audience research to trace how meanings, pleasures, and uses are derived from popular film. A significant intervention into methodological debates in film studies and a timely investigation of film culture, it focuses on key questions about genre, taste, sexual pleasure and screen violence.
Author: W. Joseph Campbell
Publisher: Univ of California Press
ISBN: 0520397827
Category : Political Science
Languages : en
Pages : 366
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Book Description
This update of a lively, first-of-its-kind study of polling misfires and fiascoes in U.S. presidential campaigns takes up pollsters’ failure over the decades to offer accurate assessments of the most important of American elections. Lost in a Gallup tells the story of polling flops and failures in presidential elections since 1936. Polls do go bad, as outcomes in 2020, 2016, 2012, 2004, and 2000 all remind us. This updated edition includes a new chapter and conclusion that address the 2020 polling surprise and considers whether polls will get it right in 2024. As author W. Joseph Campbell discusses, polling misfires in presidential elections are not all alike. Pollsters have anticipated tight elections when landslides have occurred. They have pointed to the wrong winner in closer elections. Misleading state polls have thrown off expected national outcomes. Polling failure also can lead to media error. Journalists covering presidential races invariably take their lead from polls. When polls go bad, media narratives can be off-target as well. Lost in a Gallup encourages readers to treat election polls with healthy skepticism, recognizing that they could be wrong.
Author: George Horace Gallup
Publisher:
ISBN:
Category :
Languages : en
Pages :
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