Author:
Publisher:
ISBN:
Category : House organs
Languages : en
Pages :
Book Description
Gebbie Press House Magazine Directory
Author:
Publisher:
ISBN:
Category : House organs
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : House organs
Languages : en
Pages :
Book Description
Gebbie House Magazine Directory
Author: Gebbie Press
Publisher:
ISBN:
Category : House organs
Languages : en
Pages : 422
Book Description
Publisher:
ISBN:
Category : House organs
Languages : en
Pages : 422
Book Description
Gebbie House Magazine Directory
Author: Milton A. Paule
Publisher:
ISBN:
Category : House organs
Languages : en
Pages : 410
Book Description
Publisher:
ISBN:
Category : House organs
Languages : en
Pages : 410
Book Description
Gebbie Press - House Magazine Directory
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Gebbie House Magazine Directory
Author:
Publisher:
ISBN:
Category : House organs
Languages : en
Pages : 628
Book Description
Publisher:
ISBN:
Category : House organs
Languages : en
Pages : 628
Book Description
House Magazine Directory
Author: Ge-bbic Press
Publisher:
ISBN:
Category :
Languages : en
Pages : 457
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 457
Book Description
Direction
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 522
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 522
Book Description
Professional's Guide to Publicity
Author: Richard Weiner
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 320
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 320
Book Description
When to Buy what
Author:
Publisher:
ISBN:
Category : Acquisitions (Libraries)
Languages : en
Pages : 36
Book Description
Publisher:
ISBN:
Category : Acquisitions (Libraries)
Languages : en
Pages : 36
Book Description
Fundamentals of Public Relations
Author: Lawrence W. Nolte
Publisher: Elsevier
ISBN: 1483152197
Category : Business & Economics
Languages : en
Pages : 535
Book Description
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
Publisher: Elsevier
ISBN: 1483152197
Category : Business & Economics
Languages : en
Pages : 535
Book Description
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.