Gabinetes de comunicación on line. Claves para generar información corporativa en la red PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Gabinetes de comunicación on line. Claves para generar información corporativa en la red PDF full book. Access full book title Gabinetes de comunicación on line. Claves para generar información corporativa en la red by Berta García Orosa. Download full books in PDF and EPUB format.
Author: Berta García Orosa
Publisher: Comunicacion Social
ISBN: 8496082784
Category : Language Arts & Disciplines
Languages : es
Pages : 162
Get Book Here
Book Description
Este libro nos descubre cómo construir un gabinete de comunicación on line a través del análisis de las salas de prensa y de la descripción y propuesta de usos concretos de los recursos técnicos. Es un momento importante para las grandes organizaciones, pero también la ocasión para que aquellas con menos recursos tengan presencia ante la opinión pública a través de la red. Aunque somos conscientes de la interrelación de diferentes públicos en internet y de la necesidad de «conversar» con todos ellos, centramos esta obra en una de las funciones básicas del gabinete: la relación con los periodistas. Con este objetivo pretendemos: —Dar a conocer a los dircom de entidades pequeñas y grandes lo que se está haciendo en comunicación organizacional en internet. —Ofrecer las claves técnicas fundamentales para construir un gabinete de comunicación on line, siempre desde el punto de vista de la comunicación organizacional. Tras contextualizar lo que es un gabinete de comunicación y su situación en los sistemas comunicativos en la actualidad, —se definen los gabinetes on line. —se ofrece una panorámica de la situación actual en la red. —las claves para crearlo y utilizarlo. —la descripción y análisis de cada uno de los instrumentos. —las soluciones técnicas para implementarlos y las ventajas e inconvenientes en cada caso.
Author: Berta García Orosa
Publisher: Comunicacion Social
ISBN: 8496082784
Category : Language Arts & Disciplines
Languages : es
Pages : 162
Get Book Here
Book Description
Este libro nos descubre cómo construir un gabinete de comunicación on line a través del análisis de las salas de prensa y de la descripción y propuesta de usos concretos de los recursos técnicos. Es un momento importante para las grandes organizaciones, pero también la ocasión para que aquellas con menos recursos tengan presencia ante la opinión pública a través de la red. Aunque somos conscientes de la interrelación de diferentes públicos en internet y de la necesidad de «conversar» con todos ellos, centramos esta obra en una de las funciones básicas del gabinete: la relación con los periodistas. Con este objetivo pretendemos: —Dar a conocer a los dircom de entidades pequeñas y grandes lo que se está haciendo en comunicación organizacional en internet. —Ofrecer las claves técnicas fundamentales para construir un gabinete de comunicación on line, siempre desde el punto de vista de la comunicación organizacional. Tras contextualizar lo que es un gabinete de comunicación y su situación en los sistemas comunicativos en la actualidad, —se definen los gabinetes on line. —se ofrece una panorámica de la situación actual en la red. —las claves para crearlo y utilizarlo. —la descripción y análisis de cada uno de los instrumentos. —las soluciones técnicas para implementarlos y las ventajas e inconvenientes en cada caso.
Author: Francisco Campos Freire
Publisher: Springer
ISBN: 3319460684
Category : Technology & Engineering
Languages : en
Pages : 514
Get Book Here
Book Description
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Author: Fred R. David
Publisher: Prentice Hall
ISBN: 9780136015703
Category : Business planning
Languages : en
Pages : 0
Get Book Here
Book Description
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Author: Eduardo Fayos-Solà
Publisher: Springer
ISBN: 3319899414
Category : Business & Economics
Languages : en
Pages : 343
Get Book Here
Book Description
This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.
Author: Michael Blaha
Publisher: Pearson Education India
ISBN: 9788131711064
Category :
Languages : en
Pages : 508
Get Book Here
Book Description
The revision offers a crisp, clear explanation of the basics of object-oriented thinking via UML models, then presents a process for applying these principles to software development, including C++, Java, and relational databases. An integrated case study threads throughout the book, illustrating key ideas as well as their application.
Author: Ian Sommerville
Publisher: John Wiley & Sons
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Market_Desc: Software Designers/Developers and Systems Analysts, Managers/Engineers of Organizational Process Improvement Programmers. Special Features: · Reputable and authoritative authors.· Written in a clear and easy to read format, packed full of jargon-free and unthreatening advice.· Structured as FAQs (questions and answers) - an ideal format for busy practitioners.· Cover quotes from leading software gurus. About The Book: Requirements Engineering is a new term for an old problem, in the past known as Systems Analysis (and also Knowledge Elicitation). Requirements constitute the earliest phase of the software development cycle. Requirements are precise statements that reflect the needs of customers and users of an intended computer system, e.g. a word processor must include a spell-checker, security access is to be given to authorized personnel only, updates to customer information must be made every 10 seconds.Requirements engineering is being recognized as increasingly important - no other aspect of software engineering has enjoyed as much growth in recent years. More and more organizations are either improving their requirements engineering process or thinking about doing so.
Author: Evandro Oliveira
Publisher: Vernon Press
ISBN: 1622736516
Category : Business & Economics
Languages : en
Pages : 308
Get Book Here
Book Description
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.
Author: Lynne Bowker
Publisher: Routledge
ISBN: 1134560672
Category : Computers
Languages : en
Pages : 257
Get Book Here
Book Description
Working with Specialized Language: a practical guide to using corpora introduces the principles of using corpora when studying specialized language. The resources and techniques used to investigate general language cannot be easily adopted for specialized investigations. This book is designed for users of language for special purposes (LSP). Providing guidelines and practical advice, it enables LSP users to design, build and exploit corpus resources that meet their specialized language needs. Highly practical and accessible, the book includes exercises, a glossary and an appendix describing relevant resources and corpus-analysis software. Working with Specialized Language is ideal for translators, technical writers and subject specialists who are interested in exploring the potential of a corpus-based approach to teaching and learning LSP.
Author: Donald T. Ferron
Publisher:
ISBN:
Category : Disability evaluation
Languages : en
Pages : 30
Get Book Here
Book Description
Report and compilation of statistical tables resulting from a survey of the handicapped (disabled person), undertaken in 1966 by the social security administration, on demographic aspects and health-related characteristics of handicapped widowed married women in the USA, together with information on their eligibility to receive disability benefits.
Author: U.S. Services Administration
Publisher: GPO FCIC
ISBN: 9781612210001
Category :
Languages : en
Pages : 176
Get Book Here
Book Description
Use this guide to get help with consumer purchases, problems and complaints. Find consumer contacts at hundreds of companies and trade associations; local, state, and federal government agencies; national consumer organizations; and more.
