Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications PDF full book. Access full book title Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications by Meier, Andreas. Download full books in PDF and EPUB format.
Author: Meier, Andreas
Publisher: IGI Global
ISBN: 1466600969
Category : Computers
Languages : en
Pages : 388
Get Book Here
Book Description
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Author: Meier, Andreas
Publisher: IGI Global
ISBN: 1466600969
Category : Computers
Languages : en
Pages : 388
Get Book Here
Book Description
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Author: Kimberly D. Elsbach
Publisher: Routledge
ISBN: 1317908775
Category : Business & Economics
Languages : en
Pages : 721
Get Book Here
Book Description
This handbook provides a comprehensive overview of state-of-the-art, innovative approaches to qualitative research for organizational scholars. Individual chapters in each area are written by experts in a variety of fields, who have contributed some of the most innovative studies themselves in recent years. An indispensable reference guide to anyone conducting high-impact organizational research, this handbook includes innovative approaches to research problems, data collection, data analysis and interpretation, and application of research findings. The book will be of interest to scholars and graduate students in a wide variety of disciplines, including anthropology, organizational behavior, organizational theory, social psychology, and sociology
Author: Arch G. Woodside
Publisher: Springer
ISBN: 3319470280
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes.
Author: Yilmaz, Recep
Publisher: IGI Global
ISBN: 1522597913
Category : Business & Economics
Languages : en
Pages : 436
Get Book Here
Book Description
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466626755
Category : Business & Economics
Languages : en
Pages : 1880
Get Book Here
Book Description
In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.
Author: Andrea Kő
Publisher: Springer
ISBN: 3319441590
Category : Computers
Languages : en
Pages : 327
Get Book Here
Book Description
This book constitutes the refereed proceedings of the 5th International Conference on Electronic Government and the Information Systems Perspective, EGOVIS 2016, held in Porto, Portugal, in September 2016, in conjunction with DEXA 2015. The 22 revised full papers presented together with three invited talk were carefully reviewed and selected from 27 submissions. The papers are organized in the following topical sections: e-government cases - legal issues; e-government cases - technical issues; open data and transparency; knowledge representation and modeling in e-government; intelligent systems in e-government; e-government research and intelligent systems; e-government data and knowledge management; identity management in e-government.
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1786353334
Category : Education
Languages : en
Pages : 319
Get Book Here
Book Description
With the objective of reducing the high volume of bad practices in business research, this book offers propositions for improving theory construction and empirical testing of theory especially by business scholars. It does so by covering 24 common bad practices, explaining why they are bad and how to replace all of them with a good practice.
Author: Bhattacharyya, Siddhartha
Publisher: IGI Global
ISBN: 1466694750
Category : Computers
Languages : en
Pages : 678
Get Book Here
Book Description
Conventional computational methods, and even the latest soft computing paradigms, often fall short in their ability to offer solutions to many real-world problems due to uncertainty, imprecision, and circumstantial data. Hybrid intelligent computing is a paradigm that addresses these issues to a considerable extent. The Handbook of Research on Advanced Hybrid Intelligent Techniques and Applications highlights the latest research on various issues relating to the hybridization of artificial intelligence, practical applications, and best methods for implementation. Focusing on key interdisciplinary computational intelligence research dealing with soft computing techniques, pattern mining, data analysis, and computer vision, this book is relevant to the research needs of academics, IT specialists, and graduate-level students.
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1785604600
Category : Business & Economics
Languages : en
Pages : 553
Get Book Here
Book Description
Case Study Research reviews and applies the best literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods. This second edition uses combination of a broad and deep coverage of multiple case study research genres to comprehensively explore the topic.
Author: Michael Kaufmann
Publisher: Springer
ISBN: 3319058614
Category : Business & Economics
Languages : en
Pages : 143
Get Book Here
Book Description
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns. Based on practical experience as a data analyst and on theoretical studies as a researcher, the author explains fuzzy classification, inductive logic and the concept of likelihood and introduces a blend of Bayesian and Fuzzy Set approaches, allowing reasonings on fuzzy sets that are derived by inductive logic. By application of this theory, the book guides the reader towards a gradual segmentation of customers which can enhance return on targeted marketing campaigns. The algorithms presented can be used for visualization, selection and prediction. The book shows how fuzzy logic can complement customer analytics by introducing fuzzy target groups. This book is for researchers, analytics professionals, data miners and students interested in fuzzy classification for marketing analytics.
