Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications PDF Download
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Author: Meier, Andreas
Publisher: IGI Global
ISBN: 1466600969
Category : Computers
Languages : en
Pages : 388
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Book Description
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Author: Meier, Andreas
Publisher: IGI Global
ISBN: 1466600969
Category : Computers
Languages : en
Pages : 388
Get Book Here
Book Description
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Author: Andreas Meier
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
Author: Nicolas Werro
Publisher: Springer
ISBN: 3319159704
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acquisition, retention and recovery of customers in online shops. The book starts with a presentation of the basic concepts, fuzzy set theory and the combination of relational databases and fuzzy classification. In its second part, it focuses on the customer perspective, detailing the central concepts of CRM, its theoretical constructs and aspects of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp customer classes and shows the implications for customer positioning, mass customization, personalization, customer assessment and controlling. Finally, the book presents the application and implementation of the concepts in online shops. A detailed case study presents the application and a separate chapter introduces the fuzzy Classification Query Language (fCQL) toolkit for implementing these concepts. In its appendix the book lists the fuzzy set operators and the query language’s grammar.
Author: Ian Gordon
Publisher: John Wiley & Sons
ISBN: 1118255852
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA
Author: Jon Anton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs. This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. It provides future or practicing non-technical corporate managers with the tools to better retain customers by backing their "hard decisions" with the "soft numbers" used to measure customer relationships.
Author: Federico Rajola
Publisher: Springer Science & Business Media
ISBN: 3540247181
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466626755
Category : Business & Economics
Languages : en
Pages : 1880
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Book Description
In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and advancement of supply chain management. Including research from leading scholars, this resource will be useful for academics, students, and practitioners interested in the continuous study of supply chain management and its influences.
Author: Graham Roberts-Phelps
Publisher:
ISBN:
Category : Customer relations
Languages : en
Pages :
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Book Description
Author: Bentalha, Badr
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
Integrating Intelligence and Sustainability in Supply Chains is a comprehensive research guide that delves into the realm of sustainable and smart supply chains. With a focus on bridging the gap between intelligence and sustainability, this book provides a valuable resource for graduate students in business, management, industrial engineering, and industrial ecology. It serves as a unifying platform for researchers across various domains, including operations management, industrial ecology, industrial strategy, risk management, and life cycle assessment, who are passionate about sustainable and smart supply chains. This book offers a wealth of groundbreaking insights from renowned scholars and field experts. It serves as a theoretical and conceptual foundation for environmental researchers seeking a business, policy, or industry perspective. By addressing the key issues at the intersection of operations management and environmental and social responsibility, the book presents a novel approach to mitigating negative impacts and aligning logistics with sustainability and digitalization requirements. Structured in a modular format, this book allows readers to explore specific current topics relevant to their interests. It covers a wide range of subjects, such as measuring environmental impacts, transforming supply chains to meet sustainability challenges, business models for sustainable logistics, and integrative business strategies. Furthermore, the book addresses emerging technologies like big data analytics, artificial intelligence, and the Internet of Things (IoT), exploring their applications in supply chain management.
Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1785604600
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
Case Study Research reviews and applies the best literature on case study methods from several disciplines providing strong rationales for adopting case study research methods alone or in mixed-methods. This second edition uses combination of a broad and deep coverage of multiple case study research genres to comprehensively explore the topic.
