FUNDAMENTOS DEL MARKETING DIGITAL DE MODA PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download FUNDAMENTOS DEL MARKETING DIGITAL DE MODA PDF full book. Access full book title FUNDAMENTOS DEL MARKETING DIGITAL DE MODA by . Download full books in PDF and EPUB format.
Author:
Publisher:
ISBN: 9788416851447
Category : Crafts & Hobbies
Languages : es
Pages : 216
Get Book Here
Book Description
Author:
Publisher:
ISBN: 9788416851447
Category : Crafts & Hobbies
Languages : es
Pages : 216
Get Book Here
Book Description
Author: José Luis del Olmo
Publisher: Ediciones Universidad de Navarra
ISBN: 8484699919
Category : Business & Economics
Languages : en
Pages : 894
Get Book Here
Book Description
La moda es un sector en constante transformación en el que la tecnología desempeña un rol cada vez más importante. Destacar en el mercado requiere cada vez más dominar el marketing digital y conocer las claves de la moda en la red. Actualmente, las empresas del sector disponen de un amplio abanico de instrumentos y herramientas con las que mejorar la rentabilidad del negocio. Tener presencia en Internet es fundamental, pero también lo es seguir una estrategia adecuada, gestionarla bien, tener clientes activos y disponer de venta online. Para ello, el libro Marketing Digital en la Moda analiza los recursos y las técnicas de marketing digital que utilizan las marcas para alcanzar sus objetivos de marketing: desde los más tradicionales, como el posicionamiento en buscadores, los blogs o el e-mail marketing, hasta los más innovadores en el sector, como el mobile marketing o las redes sociales.
Author: Clare Harris
Publisher: Bloomsbury Publishing
ISBN: 135019378X
Category : Design
Languages : en
Pages : 217
Get Book Here
Book Description
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Author: Harriet Posner
Publisher: Editorial GG
ISBN: 8425229200
Category : Design
Languages : es
Pages : 240
Get Book Here
Book Description
El marketing de moda origina gran parte de las decisiones estratégicas y creativas que afectan al diseño y al desarrollo del producto, y constituye asimismo el puente que salva el vacío entre lo intangible de la moda y la realidad concreta de los negocios. Este doble papel esencial lo convierte en una de las especialidades clave tanto en los programas académicos de la enseñanza de la moda como en la industria del sector. Marketing de moda es un manual básico sobre los principios teóricos y las aplicaciones prácticas del marketing y el branding en el sector de la moda. Mediante un amplio repertorio de ejemplos y casos prácticos tomados de empresas de la moda, el mundo textil y el comercio minorista, Harriet Posner introduce al estudiante en los conceptos teóricos clave y lo conduce a lo largo de todo el proceso de trabajo, desde la investigación de mercado y la detección de las necesidades del consumidor hasta la creación de campañas de marketing atractivas y eficaces. Esta segunda edición revisada y actualizada incorpora un exhaustivo análisis del marketing digital y las nuevas tecnologías, y ratifica este manual como obra de referencia fundamental en la bibliografía sobre moda. Una guía potente y accesible especialmente dirigida a estudiantes y profesionales del sector.
Author: Wilson Ozuem
Publisher: Springer Nature
ISBN: 303070324X
Category : Business & Economics
Languages : en
Pages : 471
Get Book Here
Book Description
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Author: Clare Harris (Digital fashion instructor)
Publisher:
ISBN: 9781474220873
Category : Fashion merchandising
Languages : en
Pages :
Get Book Here
Book Description
This volume introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers.
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Get Book Here
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author:
Publisher:
ISBN: 9788415544548
Category : Education
Languages : es
Pages :
Get Book Here
Book Description
Author: Wilson Ozuem
Publisher:
ISBN: 9781786846372
Category : Fashion merchandising
Languages : en
Pages :
Get Book Here
Book Description
Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products.
Author: Harriet Posner
Publisher:
ISBN:
Category :
Languages : es
Pages : 225
Get Book Here
Book Description
