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Author: Dr. M. A. Soudatti
Publisher: Lulu.com
ISBN: 035991246X
Category : Education
Languages : en
Pages : 212
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Book Description
Rural marketing is now a two-way marketing process. There is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas.The rural market has been growing steadily over the past few years and is now even bigger than the urban market. About 70 per cent of India's population lives in villages. More than 800 million people live in villages of India. 'Go rural' is the marketer's new slogan. Indian marketers as well as multinationals, such as Colgate-Palmolive, Godrej and Hindustan Lever have focused on rural markets. Thus, looking at the opportunities, which rural markets offer to the marketers, it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. Since ancient times, Indian villages had the concept of village markets popularly known as the village haats.
Author: Dr. M. A. Soudatti
Publisher: Lulu.com
ISBN: 035991246X
Category : Education
Languages : en
Pages : 212
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Book Description
Rural marketing is now a two-way marketing process. There is inflow of products into rural markets for production or consumption and there is also outflow of products to urban areas.The rural market has been growing steadily over the past few years and is now even bigger than the urban market. About 70 per cent of India's population lives in villages. More than 800 million people live in villages of India. 'Go rural' is the marketer's new slogan. Indian marketers as well as multinationals, such as Colgate-Palmolive, Godrej and Hindustan Lever have focused on rural markets. Thus, looking at the opportunities, which rural markets offer to the marketers, it can be said that the future is very promising for those who can understand the dynamics of rural markets and exploit them to their best advantage. Since ancient times, Indian villages had the concept of village markets popularly known as the village haats.
Author: Y. K. Singh
Publisher:
ISBN: 9788178848860
Category : Farm produce
Languages : en
Pages : 288
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Book Description
Author: Pradeep Kashyap
Publisher: Pearson Education India
ISBN: 9788131760352
Category : Rural industries
Languages : en
Pages : 301
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Book Description
Author: R.L. Arya
Publisher: Scientific Publishers
ISBN: 938941279X
Category : Technology & Engineering
Languages : en
Pages : 667
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Book Description
‘Fundamentals of Agriculture’ for competitive exams in agriculture discipline contains 6 chapters in volume I and 7 chapters in volume II covering all disciplines of agriculture. The chapters included General Agriculture, Agricultural Climatology, Genetics, Plant Breeding & Biotechnology, Plant Physiology & Biochemistry, Seed Technology and Agronomy in volume I and Soil Science & Agricultural Microbiology, Horticulture, Entomology, Plant Pathology, Agriculture Extension, Agriculture Economics and Agriculture Statistics in Volume II have given due importance and whole syllabus is covered as per ICAR/SAUs syllabus and guidelines. Each chapters contains very short types of descriptive questions. Recent precise information and development in the field of agriculture have been incorporated in the book. For the overall benefit of the student in the discipline of agriculture we have made this book exclusively in such a way that it hands out not only solutions but also detailed explanations. Though these detailed and thorough explanation, student can learn the concepts which will enhance their thinking and learning ability. Thus this book may be useful not only to students but also teachers, researchers, extension workers and development officers for reference and easy answering of many complicated questions of all related disciplines of agriculture. Fundamentals of Agriculture covers the course contents of competitive examinations like IAS, IFS, PCS, ARS, Banking services, B.Sc./M.Sc./Ph.D. (Ag) admission, states and national levels of different competitions in agriculture. The entire book is prepared in most simple, clear, talking language, comprehensive and short descriptive types of questions so that the concepts could be easily understand by the readers in short times. Hence, this book can solve as a single platform for preparation of different competitive examinations in agriculture.
Author: Sukhpal Singh
Publisher: Vikas Publishing House
ISBN: 8125914420
Category : Marketing
Languages : en
Pages : 138
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Book Description
The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.
Author: Kunal Sinha
Publisher: Emerald Group Publishing
ISBN: 1804558249
Category : Business & Economics
Languages : en
Pages : 232
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Book Description
A billion aspirational people, connected by technology, confident of their cultural and consumption power. If there is any group that has the potential to radically redefine a nation, it is rural Indians. This book maps their transformation, and shows how to realize their social and economic promise.
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN:
Category : Medical
Languages : en
Pages : 261
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Book Description
1. Introduction to Marketing : Nature, Scope, Importance and Evolution of Marketing 2. Marketing-Mix 3. Marketing Environment 4. Consumer Behaviour 5. Market Segmentation 6. Product and Product Mix 7. Product Life-Cycle 8. Branding, Packaging and Labelling, After Sales Services 9. New Product Development 10. Price (Importance of Proce in Marketing and Factors Affecting Price of a Product, Kind and Methods of Pricing, Polices and Strategies) 11. Promotion-Nature and Importance, Methods of Promotion and Optimum Promotion Mix 12. Advertising 13. Personal Selling 14. Sales Promotion 15. Publicity and Public Relations 16. Distribution : Types and Selection of Channels 17. Wholesaler and Retailer 18. Recent Developments in Marketing (Social Marketing, Online Marketing, Direct Marketing, Service Marketing, Green marketing, Relationship Marketing and Rural Marketing)
Author: Mehmet BAŞ
Publisher: Efe Akademi Yayınları
ISBN: 6256504968
Category : Social Science
Languages : en
Pages : 416
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Book Description
CONTENTS GREEN MARKETING Ahmet AKATAK INDIVIDUAL MARKETING Ahmet TÜRKMEN AUGMENTED MARKETING Bahar ÇELİK COGNITIVE MARKETING Belma YÖN MOBILE MARKETING Büşra MEYDAN - Esra VONA KURT MARKETING MYOPIA Dilek AYDOĞDU AGRICULTURE MARKETING Figen ARSLAN KOÇKAYA SUSTAINABLE AGRICULTURAL MARKETING Hüseyin Fatih ATLI SHOPPER MARKETING Elif ÜSTÜNDAĞLI ERTEN WORD OF MOUTH MARKETING (WOMM) Emine ŞENBABAOĞLU DANACI CONTENT MARKETING Hediye AYDOĞAN ChatGPT APPLICATIONS IN MARKETING Muhammed Furkan TAŞCI - Nil Esra DAL SOCIAL MEDIA MARKETING Melda ASLAN NEURO MARKETING Meysure Evren ÇELİK SÜTİÇER DATABASE MARKETING Murat SAKAL VIRAL MARKETING Müzeyyen ÖZHAVZALI RECREATION MARKETING Özlem GÜNCAN ONLINE AND OFFLINE MARKETING Özlem ÖZDEMİR SÜZER POLITICAL MARKETING Volkan TEMİZKAN AVATAR BASED MARKETING Zeynep AYTAÇ DIGITAL MARKETING Barış ARMUTCU
Author: EduGorilla Prep Experts
Publisher: EduGorilla Community Pvt. Ltd.
ISBN:
Category : Education
Languages : en
Pages : 1927
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Book Description
• Best Selling Book in English Edition for UGC NET Commerce Paper II Exam with objective-type questions as per the latest syllabus given by the NTA. • Increase your chances of selection by 16X. • UGC NET Commerce Paper II Kit comes with well-structured Content & Chapter wise Practice Tests for your self-evaluation • Clear exam with good grades using thoroughly Researched Content by experts.
Author: Nripendra N Sarma
Publisher: Mittal Publications
ISBN: 9788170998761
Category : Consumer cooperatives
Languages : en
Pages : 292
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Book Description
