Fundamentals of Marketing 2e PDF Download

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2021-01-12 2021-01-12

Fundamentals of Marketing 2e

Author: Paul Baines
Publisher: Oxford University Press, USA
ISBN: 0198829256
Category :
Languages : en
Pages : 404

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Book Description
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.