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Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Advertising copy
Languages : en
Pages : 250
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Book Description
Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Advertising copy
Languages : en
Pages : 250
Get Book
Book Description
Here's all you need to write and design effective, powerful advertising for all forms of media. "Fundamentals of Copy & Layout" tells you "why to do it" and "how to do it."' It's practical, it's current; and it's comprehensive. CREATIVE PHILOSOPHIES Fairfax Cone; William Bernbach; Leo Burnett; Don Schultz; Rosser Reeves; David Ogilvy; Jack Trout; Susan Gillette COPY Researching the Ad; Preparing the Ad; Writing the Ad; The Headline; Copyediting; Copyfitting LAYOUT Elements; Materials; Illustration; Organization; Typography; The Finished Product PRINT MEDIA Newspapers; Classified; Consumer Magazines; Business Publications; Direct Response; Direct Mail; Outdoor; Transit; Specialty; Yellow Pages BROADCAST MEDIA Radio; Television INTERACTIVE MEDIA Let the authors' 40 years' experience in copywriting, teaching, consulting, and account management show you how to create better ads. "Fundamentals of Copy & Layout" is must reading for students and practitioners alike.
Author: Albert C. Book
Publisher: McGraw Hill Professional
ISBN: 9780844230245
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Author: Albert C. Book
Publisher: NTC/Contemporary Publishing Company
ISBN: 9780844230283
Category : Art
Languages : en
Pages : 278
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Book Description
Author: Hugh G. Wales, Dwight L. Gentry, Max Wales
Publisher:
ISBN:
Category :
Languages : en
Pages : 514
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Book Description
Author: Jens Lienig
Publisher: Springer Nature
ISBN: 3030392848
Category : Technology & Engineering
Languages : en
Pages : 319
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Book Description
This book covers the fundamental knowledge of layout design from the ground up, addressing both physical design, as generally applied to digital circuits, and analog layout. Such knowledge provides the critical awareness and insights a layout designer must possess to convert a structural description produced during circuit design into the physical layout used for IC/PCB fabrication. The book introduces the technological know-how to transform silicon into functional devices, to understand the technology for which a layout is targeted (Chap. 2). Using this core technology knowledge as the foundation, subsequent chapters delve deeper into specific constraints and aspects of physical design, such as interfaces, design rules and libraries (Chap. 3), design flows and models (Chap. 4), design steps (Chap. 5), analog design specifics (Chap. 6), and finally reliability measures (Chap. 7). Besides serving as a textbook for engineering students, this book is a foundational reference for today’s circuit designers. For Slides and Other Information: https://www.ifte.de/books/pd/index.html
Author: Chris Do
Publisher:
ISBN: 9780578657165
Category :
Languages : en
Pages : 175
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Book Description
Author: Edward John Phillips
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 280
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Book Description
A step-by-step guide to planning new factories and plant rearrangements, this book describes proven analytical methods for: Calculating space requirements, Activity-pair relationships, Materials handling analysis, Generating alternative layout. This proven strategy masterfully weaves together the very best elements of layout methods for manufacturing cells, JIT, demand-flow and constraint-based flow manufacturing philosophies, in addition to traditional job shop and assembly line operations. Learn how to methodically reduce or totally rid a design of profit eroders during the plan/design of a cost efficient manufacturing layout.
Author: Robyn Blakeman
Publisher: M.E. Sharpe
ISBN: 0765630982
Category : Advertising campaigns
Languages : en
Pages : 258
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Book Description
Author: Jenifer Tidwell
Publisher: "O'Reilly Media, Inc."
ISBN: 0596008031
Category : Computers
Languages : en
Pages : 352
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Book Description
This text offers advice on creating user-friendly interface designs - whether they're delivered on the Web, a CD, or a 'smart' device like a cell phone. It presents solutions to common UI design problems as a collection of patterns - each containing concrete examples, recommendations, and warnings.
Author: Beth Tondreau
Publisher: Rockport Pub
ISBN: 1592537073
Category : Design
Languages : en
Pages : 209
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Book Description
This book outlines and demonstrates basic layout/grid guidelines and rules.
