Author: Matt Carter
Publisher: Academic Press
ISBN: 0323915612
Category : Medical
Languages : en
Pages : 416
Book Description
Modern neuroscience research is inherently multidisciplinary, with a wide variety of cutting edge new techniques to explore multiple levels of investigation. This Third Edition of Guide to Research Techniques in Neuroscience provides a comprehensive overview of classical and cutting edge methods including their utility, limitations, and how data are presented in the literature. This book can be used as an introduction to neuroscience techniques for anyone new to the field or as a reference for any neuroscientist while reading papers or attending talks. - Nearly 200 updated full-color illustrations to clearly convey the theory and practice of neuroscience methods - Expands on techniques from previous editions and covers many new techniques including in vivo calcium imaging, fiber photometry, RNA-Seq, brain spheroids, CRISPR-Cas9 genome editing, and more - Clear, straightforward explanations of each technique for anyone new to the field - A broad scope of methods, from noninvasive brain imaging in human subjects, to electrophysiology in animal models, to recombinant DNA technology in test tubes, to transfection of neurons in cell culture - Detailed recommendations on where to find protocols and other resources for specific techniques - "Walk-through" boxes that guide readers through experiments step-by-step
Guide to Research Techniques in Neuroscience
Author: Matt Carter
Publisher: Academic Press
ISBN: 0323915612
Category : Medical
Languages : en
Pages : 416
Book Description
Modern neuroscience research is inherently multidisciplinary, with a wide variety of cutting edge new techniques to explore multiple levels of investigation. This Third Edition of Guide to Research Techniques in Neuroscience provides a comprehensive overview of classical and cutting edge methods including their utility, limitations, and how data are presented in the literature. This book can be used as an introduction to neuroscience techniques for anyone new to the field or as a reference for any neuroscientist while reading papers or attending talks. - Nearly 200 updated full-color illustrations to clearly convey the theory and practice of neuroscience methods - Expands on techniques from previous editions and covers many new techniques including in vivo calcium imaging, fiber photometry, RNA-Seq, brain spheroids, CRISPR-Cas9 genome editing, and more - Clear, straightforward explanations of each technique for anyone new to the field - A broad scope of methods, from noninvasive brain imaging in human subjects, to electrophysiology in animal models, to recombinant DNA technology in test tubes, to transfection of neurons in cell culture - Detailed recommendations on where to find protocols and other resources for specific techniques - "Walk-through" boxes that guide readers through experiments step-by-step
Publisher: Academic Press
ISBN: 0323915612
Category : Medical
Languages : en
Pages : 416
Book Description
Modern neuroscience research is inherently multidisciplinary, with a wide variety of cutting edge new techniques to explore multiple levels of investigation. This Third Edition of Guide to Research Techniques in Neuroscience provides a comprehensive overview of classical and cutting edge methods including their utility, limitations, and how data are presented in the literature. This book can be used as an introduction to neuroscience techniques for anyone new to the field or as a reference for any neuroscientist while reading papers or attending talks. - Nearly 200 updated full-color illustrations to clearly convey the theory and practice of neuroscience methods - Expands on techniques from previous editions and covers many new techniques including in vivo calcium imaging, fiber photometry, RNA-Seq, brain spheroids, CRISPR-Cas9 genome editing, and more - Clear, straightforward explanations of each technique for anyone new to the field - A broad scope of methods, from noninvasive brain imaging in human subjects, to electrophysiology in animal models, to recombinant DNA technology in test tubes, to transfection of neurons in cell culture - Detailed recommendations on where to find protocols and other resources for specific techniques - "Walk-through" boxes that guide readers through experiments step-by-step
Urban Street Design Guide
Author: National Association of City Transportation Officials
Publisher: Island Press
ISBN: 9781610914949
Category : Architecture
Languages : en
Pages : 0
Book Description
The NACTO Urban Street Design Guide shows how streets of every size can be reimagined and reoriented to prioritize safe driving and transit, biking, walking, and public activity. Unlike older, more conservative engineering manuals, this design guide emphasizes the core principle that urban streets are public places and have a larger role to play in communities than solely being conduits for traffic. The well-illustrated guide offers blueprints of street design from multiple perspectives, from the bird’s eye view to granular details. Case studies from around the country clearly show how to implement best practices, as well as provide guidance for customizing design applications to a city’s unique needs. Urban Street Design Guide outlines five goals and tenets of world-class street design: • Streets are public spaces. Streets play a much larger role in the public life of cities and communities than just thoroughfares for traffic. • Great streets are great for business. Well-designed streets generate higher revenues for businesses and higher values for homeowners. • Design for safety. Traffic engineers can and should design streets where people walking, parking, shopping, bicycling, working, and driving can cross paths safely. • Streets can be changed. Transportation engineers can work flexibly within the building envelope of a street. Many city streets were created in a different era and need to be reconfigured to meet new needs. • Act now! Implement projects quickly using temporary materials to help inform public decision making. Elaborating on these fundamental principles, the guide offers substantive direction for cities seeking to improve street design to create more inclusive, multi-modal urban environments. It is an exceptional resource for redesigning streets to serve the needs of 21st century cities, whose residents and visitors demand a variety of transportation options, safer streets, and vibrant community life.
Publisher: Island Press
ISBN: 9781610914949
Category : Architecture
Languages : en
Pages : 0
Book Description
The NACTO Urban Street Design Guide shows how streets of every size can be reimagined and reoriented to prioritize safe driving and transit, biking, walking, and public activity. Unlike older, more conservative engineering manuals, this design guide emphasizes the core principle that urban streets are public places and have a larger role to play in communities than solely being conduits for traffic. The well-illustrated guide offers blueprints of street design from multiple perspectives, from the bird’s eye view to granular details. Case studies from around the country clearly show how to implement best practices, as well as provide guidance for customizing design applications to a city’s unique needs. Urban Street Design Guide outlines five goals and tenets of world-class street design: • Streets are public spaces. Streets play a much larger role in the public life of cities and communities than just thoroughfares for traffic. • Great streets are great for business. Well-designed streets generate higher revenues for businesses and higher values for homeowners. • Design for safety. Traffic engineers can and should design streets where people walking, parking, shopping, bicycling, working, and driving can cross paths safely. • Streets can be changed. Transportation engineers can work flexibly within the building envelope of a street. Many city streets were created in a different era and need to be reconfigured to meet new needs. • Act now! Implement projects quickly using temporary materials to help inform public decision making. Elaborating on these fundamental principles, the guide offers substantive direction for cities seeking to improve street design to create more inclusive, multi-modal urban environments. It is an exceptional resource for redesigning streets to serve the needs of 21st century cities, whose residents and visitors demand a variety of transportation options, safer streets, and vibrant community life.
Nation Branding
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1317681940
Category : Business & Economics
Languages : en
Pages : 259
Book Description
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Publisher: Routledge
ISBN: 1317681940
Category : Business & Economics
Languages : en
Pages : 259
Book Description
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Secret Lisbon
Author: Vitor Manuel Adrio
Publisher: Jonglez Publishing
ISBN: 9782915807684
Category : Travel
Languages : en
Pages : 0
Book Description
Why is the Portuguese coat of arms set at an angle of 17° on the façade of Rossio station? Where in Portugal was The Magic Flute played for the first time and why did Mozart dedicate it to his master Cagliostro? What is the theory concerning the fifth dynasty of Portugal, traces of which are found in the street layout? Where can you find the most beautiful azulejos secreted around the city? Why and how did Lusitania become Portugal (Porto Graal), the place harbouring the legendary Holy Grail? Where can you find the Lisboan serial killer’s head preserved in formalin? Why was the south doorway of the Jerónimos Monastery designed according to Hebrew Kabbalistic principles? What symbols are concealed within the Saint Vincent polytych at the Museum of Antique Arts? Who in fact are the Sebastianists, messianic in the style of Shiite Muslims, awaiting the return of the lost King Sebastian? Since the Middle Ages Lisbon has been a favourite site for the development and application of the theories of alchemist kings, masonic ministers, occult poets, followers of hermeticism and the secret knowledge of the Knights Templar, who found refuge in Portugal after they were banned from the rest of Europe in the 14th century. Vitor Manuel Adrião, acclaimed historian and philosopher, is heir to all this esoteric knowledge in Portugal. Here for the first time he reveals his incredible knowledge in this truly initiatory guide, with a mind-boggling interpretation of the arcana of a city which some consider is on the way to becoming the spiritual capital of Europe. An exceptional guide.
Publisher: Jonglez Publishing
ISBN: 9782915807684
Category : Travel
Languages : en
Pages : 0
Book Description
Why is the Portuguese coat of arms set at an angle of 17° on the façade of Rossio station? Where in Portugal was The Magic Flute played for the first time and why did Mozart dedicate it to his master Cagliostro? What is the theory concerning the fifth dynasty of Portugal, traces of which are found in the street layout? Where can you find the most beautiful azulejos secreted around the city? Why and how did Lusitania become Portugal (Porto Graal), the place harbouring the legendary Holy Grail? Where can you find the Lisboan serial killer’s head preserved in formalin? Why was the south doorway of the Jerónimos Monastery designed according to Hebrew Kabbalistic principles? What symbols are concealed within the Saint Vincent polytych at the Museum of Antique Arts? Who in fact are the Sebastianists, messianic in the style of Shiite Muslims, awaiting the return of the lost King Sebastian? Since the Middle Ages Lisbon has been a favourite site for the development and application of the theories of alchemist kings, masonic ministers, occult poets, followers of hermeticism and the secret knowledge of the Knights Templar, who found refuge in Portugal after they were banned from the rest of Europe in the 14th century. Vitor Manuel Adrião, acclaimed historian and philosopher, is heir to all this esoteric knowledge in Portugal. Here for the first time he reveals his incredible knowledge in this truly initiatory guide, with a mind-boggling interpretation of the arcana of a city which some consider is on the way to becoming the spiritual capital of Europe. An exceptional guide.
Counterpoints
Author: Anti-Eviction Mapping Project
Publisher: PM Press
ISBN: 1629638447
Category : Social Science
Languages : en
Pages : 434
Book Description
Counterpoints: A San Francisco Bay Area Atlas of Displacement and Resistance brings together cartography, essays, illustrations, poetry, and more in order to depict gentrification and resistance struggles from across the San Francisco Bay Area and act as a roadmap to counter-hegemonic knowledge making and activism. Compiled by the Anti-Eviction Mapping Project, each chapter reflects different frameworks for understanding the Bay Area’s ongoing urban upheaval, including: evictions and root shock, indigenous geographies, health and environmental racism, state violence, transportation and infrastructure, migration and relocation, and speculative futures. By weaving these themes together, Counterpoints expands normative urban-studies framings of gentrification to consider more complex, regional, historically grounded, and entangled horizons for understanding the present. Understanding the tech boom and its effects means looking beyond San Francisco’s borders to consider the region as a socially, economically, and politically interconnected whole and reckoning with the area’s deep history of displacement, going back to its first moments of settler colonialism. Counterpoints combines work from within the project with contributions from community partners, from longtime community members who have been fighting multiple waves of racial dispossession to elementary school youth envisioning decolonial futures. In this way, Counterpoints is a collaborative, co-created atlas aimed at expanding knowledge on displacement and resistance in the Bay Area with, rather than for or about, those most impacted.
Publisher: PM Press
ISBN: 1629638447
Category : Social Science
Languages : en
Pages : 434
Book Description
Counterpoints: A San Francisco Bay Area Atlas of Displacement and Resistance brings together cartography, essays, illustrations, poetry, and more in order to depict gentrification and resistance struggles from across the San Francisco Bay Area and act as a roadmap to counter-hegemonic knowledge making and activism. Compiled by the Anti-Eviction Mapping Project, each chapter reflects different frameworks for understanding the Bay Area’s ongoing urban upheaval, including: evictions and root shock, indigenous geographies, health and environmental racism, state violence, transportation and infrastructure, migration and relocation, and speculative futures. By weaving these themes together, Counterpoints expands normative urban-studies framings of gentrification to consider more complex, regional, historically grounded, and entangled horizons for understanding the present. Understanding the tech boom and its effects means looking beyond San Francisco’s borders to consider the region as a socially, economically, and politically interconnected whole and reckoning with the area’s deep history of displacement, going back to its first moments of settler colonialism. Counterpoints combines work from within the project with contributions from community partners, from longtime community members who have been fighting multiple waves of racial dispossession to elementary school youth envisioning decolonial futures. In this way, Counterpoints is a collaborative, co-created atlas aimed at expanding knowledge on displacement and resistance in the Bay Area with, rather than for or about, those most impacted.
The Jewish Phenomenon
Author: Steve Silbiger
Publisher: Taylor Trade Publications
ISBN: 1563525666
Category : Business & Economics
Languages : en
Pages : 257
Book Description
With truly startling statistics and a wealth of anecdotes, Silbiger reveals the cultural principles that form the bedrock of Jewish success in America.
Publisher: Taylor Trade Publications
ISBN: 1563525666
Category : Business & Economics
Languages : en
Pages : 257
Book Description
With truly startling statistics and a wealth of anecdotes, Silbiger reveals the cultural principles that form the bedrock of Jewish success in America.
The Ticks of California (Acari:Ixodida)
Author: Deane Philip Furman
Publisher: Univ of California Press
ISBN: 9780520096851
Category : Science
Languages : en
Pages : 252
Book Description
Publisher: Univ of California Press
ISBN: 9780520096851
Category : Science
Languages : en
Pages : 252
Book Description
Cuisine and Culture
Author: Linda Civitello
Publisher: John Wiley & Sons
ISBN: 0470403713
Category : Cooking
Languages : en
Pages : 448
Book Description
Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.
Publisher: John Wiley & Sons
ISBN: 0470403713
Category : Cooking
Languages : en
Pages : 448
Book Description
Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.
Nation branding
Author: Keith Dinnie
Publisher: Routledge
ISBN: 1136377360
Category : Business & Economics
Languages : en
Pages : 261
Book Description
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Publisher: Routledge
ISBN: 1136377360
Category : Business & Economics
Languages : en
Pages : 261
Book Description
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice. Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides: * The first overview of its kind on nation branding * A blend of academic theory and real world practice in an accessible, readable fashion * A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding * An original conceptual framework and models for nation branding * A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.
Married to the Mouse
Author: Richard E. Foglesong
Publisher: Yale University Press
ISBN: 9780300098280
Category : Business & Economics
Languages : en
Pages : 292
Book Description
" ... a critical account of how the Disney Co. has used--and also abused--its governmental immunities from the beginning of Disney World to the present ..."--Jacket.
Publisher: Yale University Press
ISBN: 9780300098280
Category : Business & Economics
Languages : en
Pages : 292
Book Description
" ... a critical account of how the Disney Co. has used--and also abused--its governmental immunities from the beginning of Disney World to the present ..."--Jacket.