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Author: Robert Bowne Minturn
Publisher:
ISBN:
Category : India
Languages : en
Pages : 526
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Book Description
Author: Robert Bowne Minturn
Publisher:
ISBN:
Category : India
Languages : en
Pages : 526
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Book Description
Author: Robert B. Minturn
Publisher:
ISBN:
Category : Australia
Languages : en
Pages : 506
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Author:
Publisher:
ISBN:
Category : Delegated legislation
Languages : en
Pages : 1600
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Author:
Publisher:
ISBN:
Category : Delhi (India)
Languages : en
Pages : 440
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Author: Sharan Jagpal
Publisher: Oxford University Press
ISBN: 0199707898
Category : Business & Economics
Languages : en
Pages : 665
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Book Description
The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.
Author: New York (State). Insurance Dept
Publisher:
ISBN:
Category : Insurance
Languages : en
Pages : 922
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Author: Franklin Benjamin Hough
Publisher:
ISBN:
Category : Constitutional history
Languages : en
Pages : 484
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Author: New York (State). Legislature. Senate
Publisher:
ISBN:
Category : New York (State)
Languages : en
Pages : 926
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Author: New York (State). Legislature. Assembly
Publisher:
ISBN:
Category : New York (State)
Languages : en
Pages : 848
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Author: New York (State). Legislature
Publisher:
ISBN:
Category :
Languages : en
Pages : 968
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