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Author: Maurizio Gotti
Publisher: Peter Lang
ISBN: 9783039116812
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.
Author: Maurizio Gotti
Publisher: Peter Lang
ISBN: 9783039116812
Category : Business & Economics
Languages : en
Pages : 420
Get Book Here
Book Description
The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.
Author: Leena Louhiala-Salminen
Publisher:
ISBN: 9789513903886
Category : Business communication
Languages : en
Pages : 192
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Book Description
Author: Francesca Bargiela-Chiappini
Publisher: Edinburgh University Press
ISBN: 0748631836
Category : Language Arts & Disciplines
Languages : en
Pages : 528
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Book Description
The Handbook of Business Discourse is the most comprehensive overview of the field to date. It offers an accessible and authoritative introduction to a range of historical, disciplinary, methodological and cultural perspectives on business discourse and addresses many of the pressing issues facing a growing, varied and increasingly international field of research. The collection also illustrates some of the challenges of defining and delimiting a relatively recent and eclectic field of studies, including debates on the very definition of 'business discourse'. Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand. Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis. Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication. Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.
Author: R S N Pillai
Publisher: S. Chand Publishing
ISBN: 9788121905190
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
For Graduation Courses, Competitive Examinations & Business Executives The book has been revised in accordance with the latest syllabi of different Indian Universities and as per the latest needs. The Whole book has been throughly revised and enlarged: many vital pints have been added. Five new chapters are added to the existing textbook. The whole book is in the form of capsule model and unneccesary explanations have been removed. The special feature of this book is that it explains the principles as well as the practice of business correspondence. The book contains 300 illustrations, 280 theortical questions and 40 Boxs.This book trains a student to articulate verbal qualification which would serve in qualitative performance along new genre of employees
Author: Catherine Nickerson
Publisher: Rodopi
ISBN: 9789042007307
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Explores the relationship between context and text and presents a comprehensive framework for the investigation of the communication practices that are currently in use in international business. It includes and extensive survey of multinational corporations in the Netherlands, and it goes on to present a detailed analysis of the genres and discourse strategies that could be identified in a large corpus of authentic documents written by Dutch and British writers, consisting of letter, reports and e-mails messages.
Author: Juan Carlos Palmer
Publisher: Peter Lang
ISBN: 9783039109548
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
Author: Sinee Sankrusme
Publisher: Anchor Academic Publishing
ISBN: 396067130X
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
International business correspondence is not simply writing or information exchange. It is something that you want others to know about you – to know about your business and the way you deal with business transactions. It is by the way you create your letter that your reader can identify whether you are friendly, rude, or you just simply want to do business. Your letter shows your attitude. This is one reason why it is important to consider your way of writing, write professionally and with courtesy. Success of business transactions is not only dependent on your ability to talk and communicate verbally, but also the way you communicate in letters. How important is learning the proper way of writing business letters? This book will help you to improve your written communication by guiding you through the steps and guidelines of making an effective letter. Aside from that, you will learn to see that planning is important. Gathering information and doing some research will help you. As you go through answer complaints, it will save you to make adjustments, it is important and friendly to reply to inquiries, it is good to be precise in your quotations, it is proper to acknowledge placed orders or acknowledge payment, it is worth to check all outgoing orders for shipment and delivery, it is important to have an insurance policy, it is tedious to deal internationally without bank transactions, and it is by connection that you can increase your sales. You need to connect to your customers and readers in order to build a good working relationship. If you are able to establish a good relationship, they will value you as their business partners. Skills in creating business letters are important for the success of your business. Business letter writing skills will also boost your confidence as a businessman and will help boosting your business as well. This book aims to help students to develop their skills and confidence in writing international busi-ness letters. It can also serve as a reference for students at college and university levels.
Author: Carmen Pérez-Llantada
Publisher: Cambridge Scholars Publishing
ISBN: 1443831042
Category : Language Arts & Disciplines
Languages : en
Pages : 305
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Book Description
The status of LSP (Languages for Specialised Purposes) in the contemporary socio-cultural context is an ongoing central issue of scholarly debate. Specialised Languages in the Global Village examines the impact of globalisation on intercultural communication within specialised communities of practice. The contributions to the volume provide linguistically and pedagogically-informed discussion on modes of communication practice in professional and institutional domains, frames of social action and the construction of professional identities. The contributors also address issues of languages and social entrepreneurship, and the acquisition and development of linguistic/cultural competence in foreign languages for specialised purposes. The edition is a valuable resource for researchers in LSP, specialists in the fields of discourse analysis, sociolinguistics and scholars in the area of rhetoric and composition. It will also be of interest to professional translators, language editors and language advisors in the fields of specialised academic/professional communication. LSP instructors and foreign language teachers will also find informed guidelines and useful pedagogical proposals for classroom implementation.
Author: Anna Trosborg
Publisher: Walter de Gruyter
ISBN: 311021444X
Category : Language Arts & Disciplines
Languages : en
Pages : 658
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Book Description
This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.
Author: Ankita Gaur
Publisher: Thakur Publication Private Limited
ISBN: 9357556281
Category : Education
Languages : en
Pages : 136
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Book Description
e-Books for the first semester of all undergraduate courses in the University of Rajasthan, Jaipur, following the syllabus in accordance with the National Education Policy (NEP) 2020, including skill enhancement courses, have been published by Thakur Publication Pvt. Ltd.
