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Author: Lowey Bundy Sichol
Publisher: Clarion Books
ISBN: 1328453634
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 131
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Book Description
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Author: Lowey Bundy Sichol
Publisher: Clarion Books
ISBN: 1328453634
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 131
Get Book Here
Book Description
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Author: Douglas Holt
Publisher: Oxford University Press
ISBN: 019958740X
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Author: Tracy Carbasho
Publisher:
ISBN: 9788184952025
Category : Athletic shoes
Languages : en
Pages : 185
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Book Description
Author: Lowey Bundy Sichol
Publisher: Clarion Books
ISBN: 132845360X
Category : Juvenile Nonfiction
Languages : en
Pages : 115
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Book Description
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey "I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey ) Discover behind-the-scenes magic of how Walt Disney World is run. Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more
Author: Sam Grawe
Publisher:
ISBN: 9781838660512
Category :
Languages : en
Pages : 320
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Book Description
At Nike, the desire to be the best is a journey, not a destination--better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporarywill serve as a manual of innovation and inspiration for generations to come.
Author: Sara Green
Publisher: Bellwether Media
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 32
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Book Description
NikeÕs Swoosh logo and ÒJust do itÓ tagline are recognizable around the world. But where did this top brand begin? This title for young readers explores NikeÕs origins and innovations, from its very first sneakers to todayÕs top-selling products. Along the way, vibrant images provide visual support, fun facts add additional details, and features showcase the brandÕs headquarters, top products, founder, charitable giving, and more. Young sneaker fans will enjoy this engaging brand history!
Author: Kevin G. Bethune
Publisher: MIT Press
ISBN: 026254847X
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.
Author: Phil Knight
Publisher: Simon and Schuster
ISBN: 1501135937
Category : Biography & Autobiography
Languages : en
Pages : 368
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Book Description
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Bill Gates named Shoe Dog one of his five favorite books of the year and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.” Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Author: Joshua Hunt
Publisher: Melville House
ISBN: 1612196926
Category : Sports & Recreation
Languages : en
Pages : 305
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Book Description
The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract. More alarming still, Hunt finds other schools taking a page from Oregon’s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
Author: Kara R. Newcastle
Publisher: Lulu.com
ISBN: 1483467082
Category : Fiction
Languages : en
Pages : 552
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Book Description
Nike of Samothrace is different. Not only did she grow up among the matriarchal warrior tribe of the Amazons, she has a pair of huge, snow-white wings, something seen only on gods and monsters. Already an outcast among her people, Nike finds herself even more alone when a slave uprising claim the lives of her adopted parents. Feeling lost, without an identity and unable to earn the trust of her Amazon sisters, Nike requests permission to travel to Delphi and consult the famous Oracle for guidance. Her queen agrees, but on one condition: Nike must first escort a runaway princess named Syna back to her home in Crete. Desperate for answers, Nike sets off with her unexpected human baggage. When the most direct route to Crete ends in disaster, Nike is forced to take spoiled Syna on a journey through mainland Greece, following a highway the Amazons have named "The Demon Road." Nike must protect the princess-and in doing so, all of Samothrace-before she can reach Delphi and find her truth.
