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Author: Paul Dyer
Publisher: Lioncrest Publishing
ISBN: 9781544520773
Category :
Languages : en
Pages : 252
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Book Description
Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales. Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising's overreach. Marketing today-and tomorrow-will be on their terms. As a brand marketer, are you ready to deliver? Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you'll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.
Author: Paul Dyer
Publisher: Lioncrest Publishing
ISBN: 9781544520773
Category :
Languages : en
Pages : 252
Get Book Here
Book Description
Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales. Now, this friction has reached a boiling point. Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising's overreach. Marketing today-and tomorrow-will be on their terms. As a brand marketer, are you ready to deliver? Marketing expert Paul Dyer has helped dozens of leading brands stay ahead of the curve and navigate the rocky media landscape of the last two decades. In Friction Fatigue, Paul shows you why advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which advertising is no longer the answer. With a new wave of pandemic-accelerated disruption, you'll learn how to gird your business against competitors and lead the pack with fresh marketing strategies. Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules.
Author: Loran Nordgren
Publisher: John Wiley & Sons
ISBN: 1119765056
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Wall Street Journal bestseller Watch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say "yes." This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the "Fuel-based mindset." The Fuel-based mindset explains so much of what we do, from adding countless trivial features to software, to bolting a sixth blade onto a shaving razor. By focusing on Fuel, innovators neglect the other half of the equation – the psychological Frictions that oppose change. Frictions create drag on innovation. And though they are rarely considered, overcoming these Frictions is essential for bringing new ideas into the world. The Human Element highlights the four Frictions that operate against innovation. Readers will discover: Why their best ideas and initiatives often get rejected – despite their undeniable value How to disarm the forces of resistance that act against change How to transform the very Frictions that hold us back into catalysts for change Perfect for business leaders, product managers, educators, and anyone else who seeks to bring new and exciting ideas to life, The Human Element is an indispensable resource to help people overcome the powerful forces of human nature that instinctively resist change.
Author: Jeff Rosenblum
Publisher: powerHouse Books
ISBN: 157687883X
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Author: Steven Conn
Publisher: Cornell University Press
ISBN: 1501742094
Category : Education
Languages : en
Pages : 167
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Book Description
Do business schools actually make good on their promises of "innovative," "outside-the-box" thinking to train business leaders who will put society ahead of money-making? Do they help society by making better business leaders? No, they don't, Steven Conn asserts, and what's more they never have. In throwing down a gauntlet on the business of business schools, Conn's Nothing Succeeds Like Failure examines the frictions, conflicts, and contradictions at the heart of these enterprises and details the way business schools have failed to resolve them. Beginning with founding of the Wharton School in 1881, Conn measures these schools' aspirations against their actual accomplishments and tells the full and disappointing history of missed opportunities, unmet aspirations, and educational mistakes. Conn then poses a set of crucial questions about the role and function of American business schools. The results aren't pretty. Posing a set of crucial questions about the function of American business schools, Nothing Succeeds Like Failure is pugnacious and controversial. Deeply researched and fun to read, Nothing Succeeds Like Failure argues that the impressive façades of business school buildings resemble nothing so much as collegiate versions of Oz. Conn pulls back the curtain to reveal a story of failure to meet the expectations of the public, their missions, their graduates, and their own lofty aspirations of producing moral and ethical business leaders.
Author: Douglas A. Crum
Publisher:
ISBN:
Category : Eccentric loads
Languages : en
Pages : 60
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Book Description
Author: Munmaya Mishra
Publisher: CRC Press
ISBN: 1420015133
Category : Science
Languages : en
Pages : 784
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Book Description
Radical polymerization is one of the most widely used means of producing vinyl polymers, supporting a myriad of commercial uses. Maintaining the quality of the critically acclaimed first edition, the Handbook of Vinyl Polymers: Radical Polymerization, Process, and Technology, Second Edition provides a fully updated, single-volume source on t
Author: Mitiyasu Ohnaka
Publisher: Cambridge University Press
ISBN: 1107030064
Category : Nature
Languages : en
Pages : 281
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Book Description
This book provides a deeper understanding of earthquake processes, based on laboratory-derived physical laws and formulae, for researchers, professionals and graduate students.
Author: Clark R. McCauley
Publisher: Oxford University Press
ISBN: 0190624922
Category : Political Science
Languages : en
Pages : 321
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Book Description
In this ground-breaking and important book, Clark McCauley and Sophia Moskalenko identify twelve mechanisms of political radicalization that can move individuals, groups, and the masses to increased sympathy and support for political violence, drawing on wide-ranging case histories to show striking parallels between 1800s anti-czarist terrorism, 1970s anti-war terrorism, and 21st century jihadist terrorism. In the context of the Islamic State's worldwide effort to radicalize moderate Muslims for jihad, they advance a model that differentiates radicalization in opinion from radicalization in action, and suggests different strategies for countering these different forms of radicalization. Their controversial conclusion is that the same mechanisms are at work in radicalizing both terrorists and states targeted by terrorists. The implications of this conclusion are as relevant for policy makers and security officers as for citizens facing terrorist threats.
Author:
Publisher: Elsevier
ISBN: 0080875653
Category : Science
Languages : en
Pages : 417
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Book Description
Tribology: a systems approach to the science and technology of friction, lubrication, and wear
Author: James A. Bonneson
Publisher: Transportation Research Board
ISBN: 9780309066235
Category : Technology & Engineering
Languages : en
Pages : 180
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Book Description
