Franchise: The Golden Arches in Black America PDF Download
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Author: Marcia Chatelain
Publisher: Liveright Publishing
ISBN: 1631493957
Category : History
Languages : en
Pages : 303
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Book Description
WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
Author: Marcia Chatelain
Publisher: Liveright Publishing
ISBN: 1631493957
Category : History
Languages : en
Pages : 303
Get Book Here
Book Description
WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
Author: Robert L. Shewfelt
Publisher: Springer
ISBN: 3319453947
Category : Technology & Engineering
Languages : en
Pages : 279
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Book Description
It has become popular to blame the American obesity epidemic and many other health-related problems on processed food. Many of these criticisms are valid for some processed-food items, but many statements are overgeneralizations that unfairly target a wide range products that contribute to our health and well-being. In addition, many of the proposed dangers allegedly posed by eating processed food are exaggerations based on highly selective views of experimental studies. We crave simple answers to our questions about food, but the science behind the proclamations of food pundits is not nearly as clear as they would have you believe. This book presents a more nuanced view of the benefits and limitations of food processing and exposes some of the tricks both Big Food and its critics use to manipulate us to adopt their point of view. Food is a source of enjoyment, a part of our cultural heritage, a vital ingredient in maintaining health, and an expression of personal choice. We need to make those choices based on credible information and not be beguiled by the sophisticated marketing tools of Big Food nor the ideological appeals and gut feelings of self-appointed food gurus who have little or no background in nutrition.
Author: Robert E. Weems
Publisher: NYU Press
ISBN: 0814792901
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.
Author: Tiffany M. Gill
Publisher: University of Illinois Press
ISBN: 0252095545
Category : Social Science
Languages : en
Pages : 209
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Book Description
Looking through the lens of black business history, Beauty Shop Politics shows how black beauticians in the Jim Crow era parlayed their economic independence and access to a public community space into platforms for activism. Tiffany M. Gill argues that the beauty industry played a crucial role in the creation of the modern black female identity and that the seemingly frivolous space of a beauty salon actually has stimulated social, political, and economic change. From the founding of the National Negro Business League in 1900 and onward, African Americans have embraced the entrepreneurial spirit by starting their own businesses, but black women's forays into the business world were overshadowed by those of black men. With a broad scope that encompasses the role of gossip in salons, ethnic beauty products, and the social meanings of African American hair textures, Gill shows how African American beauty entrepreneurs built and sustained a vibrant culture of activism in beauty salons and schools. Enhanced by lucid portrayals of black beauticians and drawing on archival research and oral histories, Beauty Shop Politics conveys the everyday operations and rich culture of black beauty salons as well as their role in building community.
Author: Ann Vileisis
Publisher: Island Press
ISBN: 1597263737
Category : Cooking
Languages : en
Pages : 449
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Book Description
Ask children where food comes from, and they’ll probably answer: “the supermarket.” Ask most adults, and their replies may not be much different. Where our foods are raised and what happens to them between farm and supermarket shelf have become mysteries. How did we become so disconnected from the sources of our breads, beef, cheeses, cereal, apples, and countless other foods that nourish us every day? Ann Vileisis’s answer is a sensory-rich journey through the history of making dinner. Kitchen Literacy takes us from an eighteenth-century garden to today’s sleek supermarket aisles, and eventually to farmer’s markets that are now enjoying a resurgence. Vileisis chronicles profound changes in how American cooks have considered their foods over two centuries and delivers a powerful statement: what we don’t know could hurt us. As the distance between farm and table grew, we went from knowing particular places and specific stories behind our foods’ origins to instead relying on advertisers’ claims. The woman who raised, plucked, and cooked her own chicken knew its entire life history while today most of us have no idea whether hormones were fed to our poultry. Industrialized eating is undeniably convenient, but it has also created health and environmental problems, including food-borne pathogens, toxic pesticides, and pollution from factory farms. Though the hidden costs of modern meals can be high, Vileisis shows that greater understanding can lead consumers to healthier and more sustainable choices. Revealing how knowledge of our food has been lost and how it might now be regained, Kitchen Literacy promises to make us think differently about what we eat.
Author: Carl Rhodes
Publisher: Policy Press
ISBN: 1529211670
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
This book delves into the corporate takeover of public morality, or ‘woke capitalism’. Discussing the political causes that it has adopted, and the social causes that it has not, it argues that this extension of capitalism has negative implications for democracy’s future.
Author: George Ritzer
Publisher: SAGE Publications
ISBN: 1544398034
Category : Social Science
Languages : en
Pages : 208
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Book Description
Recipient of a 2021 McGuffey Longevity Award from the Textbook & Academic Authors Association (TAA) The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Tenth Edition. George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world. Ritzer opens our eyes to many current issues and shows how McDonaldization’s principles—efficiency, calculability, predictability, and control—have been applied to other sectors of American society and throughout the world. This new edition continues to shift its focus to how we experience McDonaldization online, the new locus of production and consumption in the digital age.
Author: Allyson P. Brantley
Publisher: UNC Press Books
ISBN: 1469661047
Category : History
Languages : en
Pages : 305
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Book Description
In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ+ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalition-building from the 1950s to the 1990s, anti-Coors activists molded the boycott into a powerful means of political protest. In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
Author: Erik Baker
Publisher: Harvard University Press
ISBN: 0674293606
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
Make Your Own Job charts the transformation of the American work ethic in the twentieth century. It is no longer enough to be reliable; now, workers must lead with creative vision. Erik Baker argues that the entrepreneurial ethic has been a Band-Aid for a society in which ever-mounting precarity discredits the old ethics of effort and persistence.
Author: Mary Caputi
Publisher: Rowman & Littlefield
ISBN: 1793642419
Category : Political Science
Languages : en
Pages : 195
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Book Description
Is the USA hospitable to the slow movement? The land of fast food, get-rich-quick schemes, and 24/7 news feeds? In Slow Culture and the American Dream: A Slow and Curvy Philosophy for the Twenty-First Century, Mary Caputi argues that the slow movement has much to teach the United States at this moment in time. Although slow philosophy is in many ways opposite to the prevalent American Dream, the current cultural setting demands that we heed its teachings. The climate crisis should make us rethink our fast-paced, ever-accelerating lifestyle so that we can lighten our carbon footprint and decelerate--if not reverse-- the damage done to the planet. Equally important, however, is the movement’s mandate that we slow down and savor life, focusing on quality, beauty, and calm rather than quantity and speed. Slow Food, Cittaslow (slow cities), slow fashion, slow travel, and slow parenting are examples of a philosophy that seeks to shift our focus away from “progress” as currently understood and revalue quality-of-life issues. Drawing deeply on her involvement with Slow Food and Cittaslow, the author advocates mainstreaming the philosophy of slow and thus reprioritizing the American Dream in ways that sustain the planet and teach Americans to develop a more refined aesthetic principle.
