Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones PDF Download
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Author: Chen, Ruizhi
Publisher: IGI Global
ISBN: 1466618280
Category : Technology & Engineering
Languages : en
Pages : 381
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Book Description
Many smart phone users reap the benefits of location-based services. While tracking users positions using their smart phone is an issue of concern for some, others who use Foursquare or rely on their Android GPS view location-based services as a necessity. Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical information systems, and related standards.
Author: Chen, Ruizhi
Publisher: IGI Global
ISBN: 1466618280
Category : Technology & Engineering
Languages : en
Pages : 381
Get Book Here
Book Description
Many smart phone users reap the benefits of location-based services. While tracking users positions using their smart phone is an issue of concern for some, others who use Foursquare or rely on their Android GPS view location-based services as a necessity. Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical information systems, and related standards.
Author: Annelie Roggenkamp
Publisher: GRIN Verlag
ISBN: 365643266X
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship management (CRM) perspective. After elaborating on CRM and carefully scrutinizing the mobile application and its functions, the author aims at investigating how Foursquare can be used as a CRM tool throughout the customer relationship life-cycle. Since large companies managing renowned brands usually have more sophisticated tools to enforce their CRM strategy, this thesis is less concerned with those large enterprises, but rather focuses on small, local businesses that decide to enter the realm of customer relationship management.
Author: Aaron Strout
Publisher: John Wiley & Sons
ISBN: 111813205X
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors. You'll learn how to successfully build, launch, and measure a location-based marketing program and figure out which location-based services are right for your business. Packed with resources that share additional information, this helpful guide walks you through the tools and techniques needed to measure all the data that results from a successful location-based marketing program. Serves as an ideal introduction to location-based marketing and gets you started building a location-based marketing program Helps you figure out which location-based service (LBS) is right for your business and then integrate LBS with your social graph Details ways to create compelling offers, using location-based marketing as a customer loyalty program, and set performance goals and benchmarks Explains how to use tools to measure your campaign, analyze results, and determine your business's success Includes examples of companies that are successfully using location-based marketing to demonstrate techniques and concepts featured in the book No matter your location, location-based services can benefit your business and this For Dummies book shows you how!
Author: Georg Gartner
Publisher: Springer Science & Business Media
ISBN: 3642241980
Category : Science
Languages : en
Pages : 347
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Book Description
This book gives a general picture of research-driven activities related to location and map-based services. The interdisciplinary character of the topic leads to a variety of contributions with backgrounds from academia to business and from computer science to geodesy. While cartography is aiming at efficient communication of spatial information, the development and availability of technologies like mobile networking, mobile devices or short-range sensors lead to interesting new possibilities of achieving this aim. By trying to make use of the available technologies, a variety of related disciplines looks specifically at user-centered and context-aware system development, especially in wayfinding and navigation systems.
Author: Ines Mergel
Publisher: John Wiley & Sons
ISBN: 1118423755
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization. Praise for Social Media in the Public Sector Field Guide "Twitter and Facebook and Blogs, Oh My! In this bewildering new field of social media, Mergel and Greeves expertly provide practical advice for governments to harness the power of these new online services." Bill Schrier, deputy director, Center for Digital Government, eRepublic.com; former CTO (CIO), City of Seattle "This is simply a must-read book for anyone interested in or involved with social media in the public sector. The authors take a refreshing and original approach supported by excellent examples regarding the evolving role social media is playing and can play in government. I cannot think of two better experienced authors to help guide us through the new realities of social media in government." Dr. Alan R. Shark, executive director, Public Technology Institute; assistant professor, Rutgers University School of Public Affairs and Administration "In the local government sector there seem to be three schools of thought regarding social media: I've got a Facebook page let's jump right in!, Not happening on my watch!, and Who cares? This field guide is perfect for any of the above, as it provides practical applications and rationale for why local government needs to connect with people where they are which is on the Internet. Our association of nearly 500 innovative local governments knows that Mergel and Greeves are the perfect authors for this must-have tutorial." Karen Thoreson, president and chief operating officer, Alliance for Innovation "Every day on GovLoop.com, our network of 60,000 government leaders share best practices and ask questions about using social media in government. I've often been asked by members for a good reference to help them get going on their federal, state, or local government social media programs. I never had an answer now I do: This field guide is the go-to resource to ensure your social media programs deliver real mission results. Mergel and Greeves are experts in the field a blend of research and real-world experience to get you to where you need to go." Steve Ressler, founder and president, GovLoop.com
Author: Jordan Frith
Publisher: John Wiley & Sons
ISBN: 0745685021
Category : Social Science
Languages : en
Pages : 168
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Book Description
Smartphone adoption has surpassed 50% of the population in more than 15 countries, and there are now more than one million mobile applications people can download to their phones. Many of these applications take advantage of smartphones as locative media, which is what allows smartphones to be located in physical space. Applications that take advantage of people’s location are called location-based services, and they are the focus of this book. Smartphones as locative media raise important questions about how we understand the complicated relationship between the Internet and physical space. This book addresses these questions through an interdisciplinary theoretical framework and a detailed analysis of how various popular mobile applications including Google Maps, Facebook, Instagram, Yelp, and Foursquare use people’s location to provide information about their surrounding space. The topics explored in this book are essential reading for anyone interested in how smartphones and location-based services have begun to impact the ways we navigate and engage with the physical world.
Author: Will Gragido
Publisher: Newnes
ISBN: 1597499765
Category : Computers
Languages : en
Pages : 213
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Book Description
Blackhatonomics explains the basic economic truths of the underworld of hacking, and why people around the world devote tremendous resources to developing and implementing malware. The book provides an economic view of the evolving business of cybercrime, showing the methods and motivations behind organized cybercrime attacks, and the changing tendencies towards cyber-warfare. Written by an exceptional author team of Will Gragido, Daniel J Molina, John Pirc and Nick Selby, Blackhatonomics takes practical academic principles and backs them up with use cases and extensive interviews, placing you right into the mindset of the cyber criminal. - Historical perspectives of the development of malware as it evolved into a viable economic endeavour - Country specific cyber-crime analysis of the United States, China, and Russia, as well as an analysis of the impact of Globalization on cyber-crime - Presents the behind the scenes methods used to successfully execute financially motivated attacks in a globalized cybercrime economy - Provides unique insights, analysis, and useful tools for justifying corporate information security budgets - Provides multiple points of view, from pure research, to corporate, to academic, to law enforcement - Includes real world cybercrime case studies and profiles of high-profile cybercriminals
Author: Kris Bezdecny
Publisher: Edward Elgar Publishing
ISBN: 1784712280
Category : Political Science
Languages : en
Pages : 462
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Book Description
The majority of the world's population now live in cities, nearly a quarter of which boast populations of one million or more. The rise of globalisation has granted cities unprecedented significance, both politically and economically, leading to benefits and problems at national and international levels. The Handbook of Emerging 21st-Century Cities explores the changes that are occurring in cities, and the impacts that they are having, at the local, national and global scale.
Author: Sean Morey
Publisher: Parlor Press LLC
ISBN: 1602355584
Category : Computers
Languages : en
Pages : 368
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Book Description
Augmented Reality: Innovative Perspectives Across Art, Industry, and Academia includes a mix of critical/theoretical essays from humanities scholars, augmented reality (AR) artwork (with accompanying reflections) by leading digital artists, and interviews with AR software developers and other industry insiders. Augmented Reality is used in the design of the printed book, effectively linking appropriate pages to relevant digital materials on the Web or physical spaces. Contributors bring critical reflection and artistic ingenuity into conversation with current design thinking and project development across the AR industry.
Author: Joe Waters
Publisher: John Wiley & Sons
ISBN: 1118119061
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
