Location-aware Services and QR Codes for Libraries PDF Download
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Author: Joseph H. Murphy
Publisher: American Library Association
ISBN: 1555708269
Category : Computers
Languages : en
Pages : 130
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Book Description
The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library! The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. It covers how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality program, create a QR code campaign, create a Gowalla marketing initiative, implement a mobile payment service with Google Wallet and Near Field communication. Once you learn these location-based services and applications, you can meet your mobile user's digital-age needs successfully.
Author: Joseph H. Murphy
Publisher: American Library Association
ISBN: 1555708269
Category : Computers
Languages : en
Pages : 130
Get Book Here
Book Description
The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library! The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. It covers how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality program, create a QR code campaign, create a Gowalla marketing initiative, implement a mobile payment service with Google Wallet and Near Field communication. Once you learn these location-based services and applications, you can meet your mobile user's digital-age needs successfully.
Author: Simon Salt
Publisher: Pearson Education
ISBN: 0132653702
Category : Computers
Languages : en
Pages : 408
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Book Description
Front cover “Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.” –Peter Shankman Back cover Social Location Marketing Breakthrough social location marketing techniques for promoting your service, product, or venue! Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits! You’ll Learn How To: • Understand how social location marketing works and what it can (and can’t) do for your business • Learn the surprising realities about who uses social location software • Know your customers and their motivations–and build marketing plans around them • Develop communities of customer advocates who’ll work on your behalf • Use games, competitions, time-limited offers, and other innovative approaches • Successfully reach teens, tweens, women, or men • Discover proven approaches for fashion, retail, hospitality, and restaurants • Effectively handle criticism, and transform negatives into positives • Preview brand-new social location tools, including Google Hotpot • Understand the privacy issues associated with social location marketing SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.
Author: Aaron Strout
Publisher: John Wiley & Sons
ISBN: 1118022491
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Explains location-based services, what your campaign should contain, how to launch it, and how to measure results. Reward your customers, build their loyalty, and let them help market your business.
Author: Chen, Ruizhi
Publisher: IGI Global
ISBN: 1466618280
Category : Technology & Engineering
Languages : en
Pages : 381
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Book Description
Many smart phone users reap the benefits of location-based services. While tracking users positions using their smart phone is an issue of concern for some, others who use Foursquare or rely on their Android GPS view location-based services as a necessity. Ubiquitous Positioning and Mobile Location-Based Services in Smart Phones explores new research in smart phones with an emphasis on positioning solutions in smart phones, smart phone-based navigation applications, mobile geographical information systems, and related standards.
Author: Georg Gartner
Publisher: Springer Science & Business Media
ISBN: 3642241980
Category : Science
Languages : en
Pages : 347
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Book Description
This book gives a general picture of research-driven activities related to location and map-based services. The interdisciplinary character of the topic leads to a variety of contributions with backgrounds from academia to business and from computer science to geodesy. While cartography is aiming at efficient communication of spatial information, the development and availability of technologies like mobile networking, mobile devices or short-range sensors lead to interesting new possibilities of achieving this aim. By trying to make use of the available technologies, a variety of related disciplines looks specifically at user-centered and context-aware system development, especially in wayfinding and navigation systems.
Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection
Publisher:
ISBN:
Category : Cell phone advertising
Languages : en
Pages : 152
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Book Description
Author: Yufeng Wang
Publisher: CRC Press
ISBN: 146655276X
Category : Computers
Languages : en
Pages : 410
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Book Description
Recent advancements in mobile device technologies are revolutionizing how we socialize, interact, and connect. By connecting the virtual community with the local environment, mobile social networks (MSNs) create the opportunity for a multitude of new personalized services for mobile users. Along with that comes the need for new paradigms, mechanism
Author: Luke Sloan
Publisher: SAGE
ISBN: 1473987210
Category : Social Science
Languages : en
Pages : 709
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Book Description
With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.
Author: Jordan Frith
Publisher: John Wiley & Sons
ISBN: 0745685021
Category : Social Science
Languages : en
Pages : 168
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Book Description
Smartphone adoption has surpassed 50% of the population in more than 15 countries, and there are now more than one million mobile applications people can download to their phones. Many of these applications take advantage of smartphones as locative media, which is what allows smartphones to be located in physical space. Applications that take advantage of people’s location are called location-based services, and they are the focus of this book. Smartphones as locative media raise important questions about how we understand the complicated relationship between the Internet and physical space. This book addresses these questions through an interdisciplinary theoretical framework and a detailed analysis of how various popular mobile applications including Google Maps, Facebook, Instagram, Yelp, and Foursquare use people’s location to provide information about their surrounding space. The topics explored in this book are essential reading for anyone interested in how smartphones and location-based services have begun to impact the ways we navigate and engage with the physical world.
Author: Ruay-Shiung Chang
Publisher: Springer Science & Business Media
ISBN: 3642239471
Category : Computers
Languages : en
Pages : 361
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Book Description
This book constitutes the proceedings of the Second International Conference on Security-Enriched Urban Computing and Smart Grid, held in Hualien, Taiwan, in September 2011. The 35 revised full papers presented together with two invited papers were carefully reviewed and selected from 97 submissions. Among the topics covered are the internet of things, mobile networks, wireless networks, service-oriented computing, data-centric computing, voice over IP, cloud computing, privacy, smart grid systems, distributed systems, agent-based systems, assistive technology, social networks, and wearable computing.
