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Author: Lindsay Pedersen
Publisher: Lioncrest Publishing
ISBN: 9781544513867
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value. In this book, learn how to... Leverage brand as a strategic platform for growing with purpose Lead more effectively with brand as your North Star Use brand to excite customers and employees Identify your Uncommon Denominator and Benefit Ladder Follow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star--it's time to make your brand ironclad.
Author: Lindsay Pedersen
Publisher: Lioncrest Publishing
ISBN: 9781544513867
Category : Business & Economics
Languages : en
Pages : 384
Get Book Here
Book Description
Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value. In this book, learn how to... Leverage brand as a strategic platform for growing with purpose Lead more effectively with brand as your North Star Use brand to excite customers and employees Identify your Uncommon Denominator and Benefit Ladder Follow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star--it's time to make your brand ironclad.
Author: Heidi M. Neck
Publisher: SAGE Publications
ISBN: 1071858092
Category : Business & Economics
Languages : en
Pages : 497
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Book Description
Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.
Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
The growth in private labels has huge implications for managers on both sides.
Author: Anonymous
Publisher: Simon and Schuster
ISBN: 1442472146
Category : Young Adult Fiction
Languages : en
Pages : 295
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Book Description
In the tradition of Go Ask Alice and Lucy in the Sky, a harrowing account of anorexia and addiction. She was a good girl from a good family, with everything she could want or need. But below the surface, she felt like she could never be good enough. Like she could never live up to the expectations that surrounded her. Like she couldn’t do anything to make a change. But there was one thing she could control completely: how much she ate. The less she ate, the better—stronger—she felt. But it’s a dangerous game, and there is such a thing as going too far… Her innermost thoughts and feelings are chronicled in the diary she left behind.
Author: Jeri Smith-Ready
Publisher: Simon and Schuster
ISBN: 1442439505
Category : Young Adult Fiction
Languages : en
Pages : 5
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Book Description
David confronts his desires and his demons in this novel about what it means to be left behind—literally, figuratively, and spiritually—from the author of the Shade trilogy. Everyone mourns differently. When his older brother was killed, David got angry. As in, fist-meets-someone-else’s-face furious. But his parents? They got religious. David’s still figuring out his relationship with a higher power, but there’s one thing he knows for sure: The closer he gets to Bailey, the better, brighter, happier, more he feels. Then his parents start cutting all their worldly ties in preparation for the Rush, the divine moment when the faithful will be whisked off to Heaven…and they want David to do the same. David’s torn. He likes living in the moment, and isn’t sure about giving up his best friend, varsity baseball, and Bailey—especially Bailey—in hope of salvation. But when he comes home late from prom, and late for the Rush, to find that his parents have vanished, David is in more trouble than he ever could have imagined…
Author: Bob J. Satawake
Publisher:
ISBN: 9781733077903
Category : Biography & Autobiography
Languages : en
Pages : 196
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Book Description
In 2013, Bob J. Satawake accompanied his husband, Ambassador James "Wally" Brewster, to the Dominican Republic for a historic and unnecessarily controversial tour of duty representing the United States. As the first gay diplomatic spouse in the Western Hemisphere, Bob received little, if any, guidance from the U.S. State Department on how to navigate his new role--leaving him little choice but to break the rigid protocols of diplomatic life. He experienced discrimination, homophobia, and outright hostility as he attempted to forge a new path in a conservative and religious country. Bob's amazing and heartwarming story is about a regular guy who found himself catapulted onto the front lines of diplomacy on the world stage, and how he used kindness, love, humility, and diplomacy to overcome hate and intolerance.
Author: Nick Westergaard
Publisher: AMACOM
ISBN: 0814439233
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Author: Nick Westergaard
Publisher: AMACOM
ISBN: 081443732X
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!
Author: Army Center of Military History
Publisher:
ISBN: 9781944961404
Category : History
Languages : en
Pages : 436
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Book Description
American Military History provides the United States Army-in particular, its young officers, NCOs, and cadets-with a comprehensive but brief account of its past. The Center of Military History first published this work in 1956 as a textbook for senior ROTC courses. Since then it has gone through a number of updates and revisions, but the primary intent has remained the same. Support for military history education has always been a principal mission of the Center, and this new edition of an invaluable history furthers that purpose. The history of an active organization tends to expand rapidly as the organization grows larger and more complex. The period since the Vietnam War, at which point the most recent edition ended, has been a significant one for the Army, a busy period of expanding roles and missions and of fundamental organizational changes. In particular, the explosion of missions and deployments since 11 September 2001 has necessitated the creation of additional, open-ended chapters in the story of the U.S. Army in action. This first volume covers the Army's history from its birth in 1775 to the eve of World War I. By 1917, the United States was already a world power. The Army had sent large expeditionary forces beyond the American hemisphere, and at the beginning of the new century Secretary of War Elihu Root had proposed changes and reforms that within a generation would shape the Army of the future. But world war-global war-was still to come. The second volume of this new edition will take up that story and extend it into the twenty-first century and the early years of the war on terrorism and includes an analysis of the wars in Afghanistan and Iraq up to January 2009.
Author: Brendan Reichs
Publisher: Penguin
ISBN: 039954495X
Category : Young Adult Fiction
Languages : en
Pages : 466
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Book Description
Orphan Black meets Lord of the Flies in this riveting new thriller from the co-author of the Virals series. It's been happening since Min was eight. Every two years, on her birthday, a strange man finds her and murders her in cold blood. But hours later, she wakes up in a clearing just outside her tiny Idaho hometown—alone, unhurt, and with all evidence of the horrifying crime erased. Across the valley, Noah just wants to be like everyone else. But he’s not. Nightmares of murder and death plague him, though he does his best to hide the signs. But when the world around him begins to spiral toward panic and destruction, Noah discovers that people have been lying to him his whole life. Everything changes in an eye blink. For the planet has a bigger problem. The Anvil, an enormous asteroid threatening all life on Earth, leaves little room for two troubled teens. Yet on her sixteenth birthday, as she cowers in her bedroom, hoping not to die for the fifth time, Min has had enough. She vows to discover what is happening in Fire Lake and uncovers a lifetime of lies: a vast conspiracy involving the sixty-four students of her sophomore class, one that may be even more sinister than the murders.
