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Author: Lauren Alex O'Hagan
Publisher: Routledge
ISBN: 9781032580739
Category : Science
Languages : en
Pages : 0
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Book Description
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing--even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
Author: Lauren Alex O'Hagan
Publisher: Taylor & Francis
ISBN: 1040143962
Category : Science
Languages : en
Pages : 365
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Book Description
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
Author: National Academies of Sciences, Engineering, and Medicine
Publisher: National Academies Press
ISBN: 0309391318
Category : Medical
Languages : en
Pages : 161
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Book Description
In September 2015, the National Academies of Sciences, Engineering, and Medicine's Food and Nutrition Board convened a workshop in Washington, DC, to discuss how communications and marketing impact consumer knowledge, skills, and behavior around food, nutrition, and healthy eating. The workshop was divided into three sessions, each with specific goals that were developed by the planning committee: Session 1 described the current state of the science concerning the role of consumer education, health communications and marketing, commercial brand marketing, health literacy, and other forms of communication in affecting consumer knowledge, skills, and behavior with respect to food safety, nutrition, and other health matters. Session 2 explored how scientific information is communicated, including the credibility of the source and of the communicator, the clarity and usability of the information, misconceptions/misinformation, and the impact of scientific communication on policy makers and the role of policy as a macro-level channel of communication. Session 3 explored the current state of the science concerning how food literacy can be strengthened through communication tools and strategies. This report summarizes the presentations and discussions from the workshop.
Author: Julian Mellentin
Publisher: Routledge
ISBN: 1136534040
Category : Technology & Engineering
Languages : en
Pages : 334
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Book Description
Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.
Author: Brian Wansink
Publisher: University of Illinois Press
ISBN: 0252092791
Category : Health & Fitness
Languages : en
Pages : 226
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Book Description
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Marion Nestle
Publisher: Univ of California Press
ISBN: 0520262883
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Nestle and Nesheim explain in clear and accessible language what calories are and how they work. They take readers through the issues that are fundamental to our understanding of diet and food, weight gain, loss, and obesity.
Author: Lawrence Armstrong
Publisher:
ISBN:
Category : Diet
Languages : en
Pages : 65
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Book Description
Author: Darya Pino Rose
Publisher: Harper Collins
ISBN: 0062201271
Category : Health & Fitness
Languages : en
Pages : 363
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Book Description
In Foodist, Darya Pino Rose, a neuroscientist, food writer, and the creator of SummerTomato.com, delivers a savvy, practical guide to ending the diet cycle and discovering lasting weight-loss through the love of food and the fundamentals of science. A foodist simply has a different way of looking at food, and makes decisions with a clear understanding of how to optimize health and happiness. Foodist is a new approach to healthy eating that focuses on what you like to eat, rather than what you should or shouldn’t eat, while teaching you how to make good decisions, backed up by an understanding of what it means to live a healthy lifestyle. Foodist: Using Real Food and Real Science to Lose Weight Without Dieting is filled with tips on food shopping, food prep, cooking, and how to pick the right restaurants and make smart menu choices.
Author: Alexandra Kastor
Publisher: A&s Publishing
ISBN: 9780615880730
Category :
Languages : en
Pages : 72
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Book Description
#1 AMAZON.COM BESTSELLING AUTHOR LAUNCH PROMO BONUS! As a thank you for all those who have supported Alexandra Kaster over the years, she has included a FREE USDA Guidelines Report with EVERY purchase of this book during its initial launch! The food industry pulls a lot of shady tactics in order to get their processed nonsense into your organic foods. This report will help you decode the tactics of Big Business in the grocery store! From The Back of the Book Another inspiring, life-altering book by bestselling author Alexandra Kastor. Are You Fed Up With The Lies? Are You Hooked on Processed Food? Are You Being Fooled at The Store? Do You Really Know What's In Your Food? Wait, Salt is Good For Me? I Don't Have Count Calories? Why Doesn't My Diet Work? Answered Within! All of these questions and more are addressed in full detail within Salt Sugar Fat Get the rarely-spoken-of secrets to living healthy not only today, but every day of your life! You WILL Be Surprised As To What You Find Out! Table of Contents The American Way -We Are Hooked on Cheap Instead of Good-to-Eat What Consumers Don't Know -Avoiding Garbage at the Grocery Store Science of Selling: We've Been Fooled -Avoiding The Lies What Makes Me Fat But Not You? (& Vice Versa) -Calorie Counting and Regulating Fat...Not What You Think -Carbohydrates, Your Worst Enemy Your Trusted Friends -Why Diets Don't Succeed -Elusive Benefits Time to Think Outside of the Box -Forgotten Food -Teach Your Children Well Following Through -We Believe Our Eyes and Ears Instead of Our Bodies -Re-engineering Your Mindset Success in the Grocery Store Is A Step Away! You KNOW you have no idea what's on that ingredients label! You're TIRED of being filled with the lies of Big Business! You're DONE with consuming dangerous, processed foods! It's Time for a Change! This book is your KEY to long lastinghealth reform! Act Today and Claim Your Bonus Before It;s Gone! Your bonus USDA Organic Guidelines report won't be available forever! It's up to you to take the action necessary to solidify your healthy lifestyle today and start changing your life NOW!
Author: Marion Nestle
Publisher: Hachette UK
ISBN: 1541617312
Category : Social Science
Languages : en
Pages : 320
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Book Description
A James Beard Award-winner and the author of What to Eat and Soda Politics, leading nutritionist Marion Nestle exposes how the food industry corrupts scientific research for profit. Is chocolate heart-healthy? Does yogurt prevent type 2 diabetes? Do pomegranates help cheat death? News accounts bombard us with such amazing claims, report them as science, and influence what we eat. Yet, as Marion Nestle explains, these studies are more about marketing than science; they are often paid for by companies that sell those foods. Whether it's a Coca-Cola-backed study hailing light exercise as a calorie neutralizer, or blueberry-sponsored investigators proclaiming that this fruit prevents erectile dysfunction, every corner of the food industry knows how to turn conflicted research into big profit. As Nestle argues, it's time to put public health first. Written with unmatched rigor and insight, Unsavory Truth reveals how the food industry manipulates nutrition science -- and suggests what we can do about it.
