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Author:
Publisher:
ISBN:
Category : Beverage industry
Languages : en
Pages : 1646
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Book Description
Companies, brand name products, key executives, mail order food catalogs, associations & publications.
Author:
Publisher:
ISBN:
Category : Beverage industry
Languages : en
Pages : 1646
Get Book Here
Book Description
Companies, brand name products, key executives, mail order food catalogs, associations & publications.
Author: Laura Mars
Publisher:
ISBN: 9781592374243
Category : Business & Economics
Languages : en
Pages : 1646
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Book Description
This information-packed 3-volume set is the most powerful buying and marketing guide for the U.S. food and beverage industry. Anyone involved in the food and beverage industry needs this "industry bible" on their desk to build important contacts and develop critical research data that can make for successful business growth. This up-to-date edition boasts thousands of new companies, updates and enhancements; 16 Industry Group Indexes-the fastest way to find business-building contacts; more product categories than ever-over 10,000; 45,000 Companies in 8 different Industry Groups: Manufacturers, Equipment Suppliers, Transportation, Warehouses, Wholesalers, Brokers, Importers, Exporters; Over 80,000 Key Executives; Better Organization for Third Party Logistics Listings include detailed Contact Information, Sales Volumes, Key Contacts, Brand & Product Information, Packaging Details and so much more. Food & Beverage Market Place is available as a three-volume printed set, a subscription-based Online Database via the Internet, as well as mailing lists and a licensable database.
Author: Aaron L. Brody
Publisher: CRC Press
ISBN: 1420004328
Category : Technology & Engineering
Languages : en
Pages : 612
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Book Description
Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist in providing the basic recipe.
Author:
Publisher:
ISBN:
Category : Beverage industry
Languages : en
Pages : 2236
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Book Description
Author: Euehun Lee
Publisher: Bloomsbury Publishing USA
ISBN: 0313000522
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. Moschis and his coauthors concentrate on food products, apparel, footwear, drugs and cosmetics, housing, technology products and telecommunications services, health care, travel and leisure, and financial and insurance services. They cover preferences for selected products and services, patronage habits, methods of purchasing, motives for preferences for specific brands and services and for payment methods, and reasons for buying direct. Each chapter addresses a specific product or service category and includes analyses of survey respondents by demographic and lifestyle characteristics and media use habits. The book concludes with a discussion of the implications of their research and the ways in which it will lead marketers to design more effective strategies, not only today but in the future.
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309097134
Category : Medical
Languages : en
Pages : 537
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Book Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author: I. Sam Saguy
Publisher: Springer Science & Business Media
ISBN: 9780834216891
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Food Product Development presents in-depth, how to guidance to succe ssful food product development. Drawing on the practical experience of 19 industry experts, the book presents a broad overview of practical aspects of industrial food R&D today. In addition, it details how to c ontrol the many facets of food product development and successfully in tegrate the work of professionals from many diverse areas.
Author: Robert W. Hutkins
Publisher: John Wiley & Sons
ISBN: 111902756X
Category : Technology & Engineering
Languages : en
Pages : 619
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Book Description
The revised and expanded text on food fermentation microbiology With this second edition of Microbiology and Technology of Fermented Foods, Robert Hutkins brings fresh perspectives and updated content to his exhaustive and engaging text on food fermentations. The text covers all major fermented foods, devoting chapters to fermented dairy, meat, and vegetable products, as well breads, beers, wines, vinegars, and soy foods. These insights are enhanced by detailed explanations of the microbiological and biochemical processes that underpin fermentation, while an account of its fascinating history provides readers with richly contextualizing background knowledge. New to this edition are two additional chapters. One discusses the role that fermentation plays in the production of spirits and other distilled beverages, whereas another focuses on cocoa, coffee, and fermented cereal products. Furthermore, key chapters on microorganisms and metabolism have been expanded and elaborated upon, and are complemented by other relevant revisions and additions made throughout the book, ensuring that it is as up-to-date and applicable as possible. This essential text includes: Discussions of major fermented foods from across the globe Background information on the science and history behind food fermentation Information on relevant industrial processes, technologies, and scientific discoveries Two new chapters covering distilled spirits and cocoa, coffee, and cereal products Expanded chapters on microorganisms and metabolism Microbiology and Technology of Fermented Foods, Second Edition is a definitive reference tool that will be of great interest and use to industry professionals, academics, established or aspiring food scientists, and anyone else working with fermented foods.
Author: Jeffrey L. Bowman
Publisher: John Wiley & Sons
ISBN: 1119100275
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the population becoming increasingly more diverse each and every day. Unfortunately, many brands and businesses are just now recognizing this wave of change and not prepared to address the needs and wants of their diverse customer base. Reframe the Marketplace is your guide to modernizing your business approach and growing your business with EVERY customer in mind. Marketing and Advertising pioneer and award-winning author Jeffrey L. Bowman brings his experience working with organizations like Verizon, Prudential, IKEA, British Airways, Coca-Cola, MolsonCoors and Unilever to the masses with his inclusive Total Market approach to marketing. In Reframe the Marketplace, Bowman shows you how to identify your organization’s underserved markets, their nuanced needs, and build the best customer experiences based on research and insights. From Blacks, LatinX, women, LGBQT+, youth markets and more, you'll learn to go beyond ethnic targeting to true engagement with your customers to uncover opportunities that shape their world and inspire a love for your products. Discover how to: Modernize your marketing and communications approach to reflect the New America. Design and build a more diverse and inclusive approach to marketing planning, product design, customer experience and go-to-market. Grow your business with input from traditionally underserved markets or what was once called minorities. Effectively reach new customers and emerging markets in a personalized way. Engage in meaningful conversations with employees, consumers and drive change from the inside and outside of your organization. Your customers are diverse, they demand personalized experiences and they’re willing to evangelize for the brands they love. They will reward brands who authentically meet their needs. They are speaking up, taking action, and calling for change. It’s time to listen or lose out. Reframe the Marketplace is your key to staying relevant and in business.
Author:
Publisher:
ISBN:
Category : Beverage industry
Languages : en
Pages : 428
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Book Description
