Author: Kai D. Wright
Publisher: John Wiley & Sons
ISBN: 1119600499
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
Author: Kai D. Wright
Publisher: John Wiley & Sons
ISBN: 1119600480
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
Author: D. David Croot
Publisher: 4QProductions
ISBN:
Category : Fiction
Languages : en
Pages : 194
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Book Description
What happens when your mother dies, you cannot relate to your kids and your wife is just the first lady to wave her pearly puppy dog eyes at you? You do as Dennis does! Romance and life begins when you disregard all that has gone on before. Written with the wit of Kurt Vonnegut, the heart of Knut Hamsun and Carson McCullers combined. Truly a modern incarnation of that blunted reality seeker Charles Bukowski. This is the romantic slice of life you all seek! Follow the feeling! ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Can you start again in the middle of middle age? "Course you fucking can" says Dennis as he leaves his wife, his job and his kids behind for a world anew. ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- D. David Croot has been writing on and off (pretty much continually) for nineteen hundred years. He is no preternatural creature, no real special abilities or heightened desires to speak of, but he’s put in his four-trillion hours and it’s all for you my sweaty precious and sublimely beautiful creatures.
Author: Laura Shiff
Publisher: Beaver's Pond Press
ISBN: 9781643438191
Category :
Languages : en
Pages : 32
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Book Description
Through vibrant illustrations and playful rhymes, follow a little boy through his morning routine--and all the emotions that come with it!
Author: Antonio R. Damasio
Publisher: Houghton Mifflin Harcourt
ISBN: 9780156010757
Category : Medical
Languages : en
Pages : 404
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Book Description
The publication of this book is an event in the making. All over the world scientists, psychologists, and philosophers are waiting to read Antonio Damasio's new theory of the nature of consciousness and the construction of the self. A renowned and revered scientist and clinician, Damasio has spent decades following amnesiacs down hospital corridors, waiting for comatose patients to awaken, and devising ingenious research using PET scans to piece together the great puzzle of consciousness. In his bestselling Descartes' Error, Damasio revealed the critical importance of emotion in the making of reason. Building on this foundation, he now shows how consciousness is created. Consciousness is the feeling of what happens-our mind noticing the body's reaction to the world and responding to that experience. Without our bodies there can be no consciousness, which is at heart a mechanism for survival that engages body, emotion, and mind in the glorious spiral of human life. A hymn to the possibilities of human existence, a magnificent work of ingenious science, a gorgeously written book, The Feeling of What Happens is already being hailed as a classic.
Author: Dr. Lynda Madison
Publisher: Simon and Schuster
ISBN: 1609581830
Category : Juvenile Nonfiction
Languages : en
Pages : 104
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Book Description
Reissued with the same ISBN as the 2013 edition.
Author: Todd Parr
Publisher: Little, Brown Books for Young Readers
ISBN: 0316049859
Category : Juvenile Fiction
Languages : en
Pages : 25
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Book Description
Sometimes I feel silly. Sometimes I feel like eating pizza for breakfast. Sometimes I feel brave. Sometimes I feel like trying something new... The Feelings Book vibrantly illustrates the wide range of moods we all experience. Kids and adults will appreciate Todd Parr's quirky intelligence as he pays special attention to the ever-changing, sometimes nonsensical emotions that we all feel. Targeted to young children first beginning to read, this book will inspire kids to discuss their multitude of feelings in a kid-friendly, accessible format, told through Parr's trademark bold, bright colors and silly scenes. Along with the four other bestselling Todd Parr picture books, The Feelings Book is designed to encourage early literacy, enhance emotional development, celebrate multiculturalism, and promote character growth.
Author: Samanta Moise
Publisher:
ISBN: 9781732652309
Category :
Languages : en
Pages : 38
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Book Description
"Henry Winterbottom and the Feeling Rainbow" is an illustrated children's book written by Jen B. Wild and illustrated by Day. The book is designed to help children understand emotions by reading about Henry's experience with a colorful spectrum of feelings. Through his adventures, Henry Winterbottom learns about the experience of emotions in a way that is easy for children to understand. Henry and his wild imagination are brought to life with vivid illustrations that pop off the page. This book is aimed at young readers from 4 to 8 years old. The goal of the book is to give children a way to appreciate and embrace their feelings through a main character that we hope will become a trusted companion.
Author: Tina Rae
Publisher: SAGE
ISBN: 1849203601
Category : Education
Languages : en
Pages : 452
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Book Description
Includes Online Resources ′An ideal resource developed from research, practice and teaching, this book contains everything that a busy teacher needs to support the social and emotional development of her pupils. The scenarios are based upon real life situations and are therefore meaningful and engaging for young people. It can be used in whole class, group or individual work settings, either as a complete step by step teaching programme or as reference resource.′ Dr. Ruth MacConville, Author, Head of SENS, L.B. of Ealing This new combined edition of the bestselling Dealing with Feeling and Dealing With More Feeling provides teachers of children aged 7-14 with structured opportunities to develop their emotional literacy and emotional well-being. It is firmly supported by a wealth of research which links children′s mental and physical health to the development of emotional literacy. In this second edition, Tina Rae emphasises the development of emotional literacy skills and specifically the development of an emotional vocabulary, empathy, tolerance, resilience and motivation. The focus upon managing more complex and uncomfortable feelings is central to the programme and pupils are introduced to a variety of techniques which can be applied across a broad range of contexts. Included in this exciting resource pack are: - 40 Lesson plans - 236 full-colour activity pages located on the online resources - Role play activities to develop joint problem solving skills Packed with teacher-friendly resources, this book clearly fulfils the requirements of the PSHE curriculum and Healthy Schools agenda whilst also complimenting and building upon many of the themes in the SEAL curriculum (Social and Emotional Aspects of Learning).
Author: Alexandra Penfold
Publisher: Knopf Books for Young Readers
ISBN: 0525579745
Category : Juvenile Fiction
Languages : en
Pages : 41
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Book Description
The newest picture book from the creators of All Are Welcome to help children navigate BIG FEELINGS! In their bestselling picture book All Are Welcome, Alexandra Penfold and Suzanne Kaufman celebrate kindness, inclusivity, and diversity. Now with Big Feelings, they help children navigate the emotional challenges they face in their daily lives. What should we do when things don't go to plan? We may feel mad, frustrated, or overwhelmed, but by talking it through, compromising, and seeing another point of view, we can start fresh, begin anew.
