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Author: David Taylor
Publisher: John Wiley & Sons
ISBN: 1118484711
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
Author: David Taylor
Publisher: John Wiley & Sons
ISBN: 1118484711
Category : Business & Economics
Languages : en
Pages : 253
Get Book Here
Book Description
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
Author: Al Ries
Publisher: Harper Collins
ISBN: 0060799900
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Author: Ulrike Schaede
Publisher: Cornell University Press
ISBN: 0801460557
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Between 2002 and 2008, Japan's economy saw constant expansion, a record among the world's advanced economies and Japan's longest period of economic growth since World War II. This remarkable achievement came about because of a transformation of Japanese business practices. This transformation was guided by strategies that enabled Japan's leading corporations, previously diversified to an exceptionally high degree, to become leaner, more nimble, and more competitive at home and in the global economy. In Choose and Focus, the first in-depth account of this strategic inflection point in Japanese business, Ulrike Schaede argues that the emerging practices and attitudes have created a New Japan. Drawing on profiles of several corporations, including Panasonic, Takeda and Astellas, Softbank, kakaku.com, and SBI E*Trade, Schaede explains how the fundamental principles of Japan's economy have been overturned. "Choose and focus" strategies, whereby corporations concentrate on core areas and spin off unrelated businesses, have completely altered the strategic logic of Japan's previous industrial architecture. These surprisingly aggressive moves, Schaede finds, have created new market opportunities for start-up enterprises and foreign investors, as well as a wave of mergers, acquisitions, and hostile takeovers that have shaken Japanese companies out of complacency. Unlike the advances made by Japanese firms in the 1970s and 1980s, the current transformation is taking root in component and materials industries rather than in consumer products. Because of the relative obscurity of the changes and the overshadowing story of China's ascent, the Japanese corporate revolution has gone largely unnoticed among Western observers. Choose and Focus is required reading for anyone doing business in Japan or trying to understand how contemporary Japanese business works and how Japanese corporations have reinvented themselves to face the challenges—and realize the opportunities—of the 21st century.
Author: Jean-Pierre Jeannet
Publisher: Springer Nature
ISBN: 3030652874
Category : Business & Economics
Languages : en
Pages : 579
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Book Description
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich
Author: Wendy Lipton-Dibner
Publisher: Morgan James Publishing
ISBN: 1630473324
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Never in the history of capitalism has there been a greater need for a shift in business focus. Consumers are cynical, skeptical and cautious, opening a new opportunity for difference-makers. We need to move away from the traditional money-driven business focus and focus all product design, marketing and delivery on making an immediate and lasting impact on people’s lives. This how-to manual provides proven strategies to build and grow any retail or service business that’s focused on impact with step-by-step, proven formulas to make it happen.
Author: Shannon Susko
Publisher:
ISBN: 9781947368798
Category :
Languages : en
Pages : 190
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Book Description
Every company needs a 3HAG--a 3 Year Highly Achievable Goal! The 3HAG WAY is a prescriptive framework that takes the guessing out of your strategy and ensures that you and your whole team are confident in where you are going. It breaks your strategy down into a clear and simple picture--so clear and simple that the whole team will be able to see where the company is going and where it will end up in three years' time. This strategic clarity will align, engage, and empower your team to make confident decisions in order to achieve your 3HAG. You'll find step-by-step instructions to gut out your first 3HAG while building the confidence required to execute with speed toward your goals. The core purpose of this book is to have a significant impact on CEOs, leaders, and their companies and enable them to confidently realize their goals more quickly than they thought possible. And by achieving these goals they will positively impact their families and their communities. Whether you run a team of four, forty or 40,000, the tools and framework in this book will help you articulate your company's strategy in simple terms and create a Strategic Execution System that works. We're going to take each step of the strategy and break it down for you so that you know exactly how to take these steps and why they're critical to achieving your goal.
Author: Michael Hyatt
Publisher: Baker Books
ISBN: 1493409557
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Having a clear, compelling vision--and getting buy-in from your team--is essential to effective leadership. If you don't know where you're going, how on earth will you get there? But how do you craft that vision? How do you get others on board? And how do you put that vision into practice at every level of your organization? In The Vision Driven Leader, New York Times bestselling author Michael Hyatt offers six tools for crafting an irresistible vision for your business, rallying your team around the vision, and distilling it into actionable plans that drive results. Based on Michael's 40 years of experience as an entrepreneur and executive, backed by insights from organizational science and psychology, and illustrated by case studies and stories from multiple industries, The Vision Driven Leader takes you step-by-step from why to what and then how. Your business will never be the same.
Author: Debbie Allen
Publisher: Entrepreneur Press
ISBN: 1613084080
Category : Self-Help
Languages : en
Pages : 294
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Book Description
Stop Dreaming. Start Doing. Every small business starts with a spark, an idea, a vision. But as doubt, fear, and real-world roadblocks get in the way, that reach-for-the-stars idea seems far-fetched. Motivational speaker, entrepreneur, and success expert Debbie Allen is here to prove that your dream is not nearly as far as you think. With actionable strategies and unapologetic advice, Success Is Easy is your ultimate guide to taking the leap, overcoming obstacles, and earning success on your own terms. You’ll learn how to: Take the right risks and earn big rewards Escape the “Flip-Flop Zone” and make quality decisions Craft your personal action plan for success Tell which opportunities will help you or hurt you Harness your confidence to become a shameless self-promoter Stop self-sabotage and limiting beliefs in their tracks Speak your mind and stick to it Transform failures into progress Conquer procrastination and make things happen Get out of your own way and take the first step towards turning your dream into a reality with this book.
Author: Denise Lee Yohn
Publisher: Createspace Independent Publishing Platform
ISBN: 9781541140080
Category :
Languages : en
Pages : 34
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Book Description
Introducing a new workbook Scale-Up Your Brand: How To Set Up Your Brand for Success in 5 Steps from Denise Lee Yohn, brand-building expert, speaker, and author of the bestselling book What Great Brands Do.Scale-Up Your Brand is a step-by-step guide to develop a strong, valuable, sustainable brand strategy that will help you scale. Packed with exercises, instructions, and helpful tips36-pages with room for taking notes and documenting decisionsPlus a bonus: Brand Assessment Tool With this workbook, you will: Lay the foundation for your brand to inspire true customer loyalty, improve your profit margin, and increase the longevity of your businessSpecify how you plan to compete and winAchieve clarity, focus, and alignment on your priorities among everyone who works on your business Get your workbook now...and get ready to scale!
Author: Jack Canfield
Publisher: Health Communications, Inc.
ISBN: 0757316026
Category : Psychology
Languages : en
Pages : 384
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Book Description
Do you know the #1 reason that stops people from getting what they want? Ten years later, it's still a lack of focus. In the The Power of Focus, 10th Anniversary Edition, you'll discover: How to thrive in a turbulent economy. Proven financial strategies for today's world that will give you freedom and peace of mind. How to focus on what you do best and let go of the rest. Easy-to-implement Action Steps with every chapter. Plus, the latest insights from the authors to help you prosper in all areas of your life.
