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Author: Liza Featherstone
Publisher: OR Books
ISBN: 1682191079
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society.
Author: Liza Featherstone
Publisher: OR Books
ISBN: 1682191079
Category : Business & Economics
Languages : en
Pages : 366
Get Book Here
Book Description
Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows, have been left untouched by the questions put to controlled groups about what they do and don’t like. Divining Desire is the first-ever popular survey of this rich topic. In a lively, sweeping history, Liza Featherstone traces the surprising roots of the focus group in early-twentieth century European socialism, its subsequent use by the “Mad Men” of Madison Avenue, and its widespread deployment today. She also explores such famous “failures” of the method as the doomed launch of the Ford Edsel with its vagina shaped radiator grille, and the even more ill-fated attempt to introduce a new flavor of Coca Cola (which prompted street protests from devotees of the old formula). As elites have become increasingly detached from the general public, they rely ever more on focus groups, whether to win votes or to sell products. And, in a society where many feel increasingly powerless, the focus group has at least offered the illusion that ordinary people will be listened to and that their opinions count. Yet, it seems the more we are consulted, the less power we have. That paradox is particularly stark today, when everyone can post an opinion on social media—our 24 hour “focus group”—yet only plutocrats can shape policy. In telling this fascinating story, Featherstone raises profound questions about democracy, desire and the innermost workings of consumer society.
Author: Jon R. Katzenbach
Publisher: Berrett-Koehler Publishers
ISBN: 1523098732
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
In a global survey by the Katzenbach Center, 80 percent of respondents believed that their organization must evolve to succeed. But a full quarter of them reported that a change effort at their organization had resulted in no visible results. Why? The fate of any change effort depends on whether and how leaders engage their culture: the self-sustaining patterns of behaving, feeling, thinking, and believing that determine how things are done in an organization. Culture is implicit rather than explicit, emotional rather than rational--that's what makes it so hard to work with, but that's also what makes it so powerful. For the first time, this book lays out the Katzenbach Center's proven methodology for identifying your culture's four most critical elements: traits, characteristics that are at the heart of people's emotional connection to what they do; keystone behaviors, actions that would lead your company to succeed if they were replicated at a greater scale; authentic informal leaders, people who have a high degree of "emotional intuition" or social connectedness; and metrics, integrated, thoughtful measures to track progress, encourage the self-reinforcing cycle of lasting change and link to business performance. By leveraging these critical few elements, you can tap into a source of catalytic change within your organization. People will make an emotional, not just a rational, commitment to new initiatives. You will elicit enthusiasm and creativity and build the kind of powerful company that people recognize for its innate value and effectiveness.
Author: Elizabeth E. Guffey
Publisher: Reaktion Books
ISBN: 9781861892904
Category : Social Science
Languages : en
Pages : 200
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Book Description
Drawing upon a wealth of original research and entertaining anecdotal material, Guffey unearths the roots of the term “retro” and chronicles its evolving manifestations in culture and art throughout the last century.
Author: Kim S. Cameron
Publisher: Edward Elgar Publishing
ISBN: 1783477113
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
øIt would be unusual for a framework as powerful and predictive as the Competing Values Framework to remain unchallenged and absent of criticism. In addition to updating the examples and references, this second edition provides a new chapter motivated
Author: Ian Peedle
Publisher: Latin Amer Bureau
ISBN: 9781899365357
Category : Travel
Languages : en
Pages : 100
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Book Description
Belize In Focus is one in a series of guides covering the countries of South and Central America and the Caribbean.
Author: Raymond Scupin
Publisher: Prentice Hall
ISBN:
Category : Religion
Languages : en
Pages : 486
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Book Description
For sophomore/junior-level courses in World Religions and Anthropology of Religion in departments of Anthropology, Sociology, and Religion. Religion and Culture introduces students to the major World religions and aboriginal religious traditions. This edited volume presents all aspects of the anthropological perspective on religion. Contributing authors provide a unique assembly of various topics and traditions that are researched by contemporary anthropologists
Author: Walt Mueller
Publisher: Christian Focus
ISBN: 9781527106949
Category : Religion
Languages : en
Pages : 96
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Book Description
A practical guide to living in and engaging with culture, while living for God. We all belong to a culture. From the shows we watch to the language we use to the food we eat;culture shapes the way we look at the world, the way we act, the way we think.It affects so much of our lives, and yet we are rarely aware of it. If we are not careful, it can push us away from God's good desires for who we are and how we live in our world. This short,helpful book from the Track series encourages young adults to think about what it means to live in the culture but to follow God's ways rather than the ways of the world. Walt Mueller begins by explaining what culture is, how it affects the way we see the world,and how we can be aware of the differences between what God teaches in His Word and what our culture says is true. He then covers a couple of big issues that young people face where there is a stark difference between biblical truth and wisdom, and the way our friends might see things. Contents Soup and Sandwiches We All Wear Glasses Culture, Your Story and God's Story Living Christianly in Culture World, Word, Walk: on Gender World, Word, Walk: on Social Media About the Track Series Track is a series of books designed to disciple the next generation in the areas of culture, doctrine, & the Christian life. While the topics addressed aren't always simple, they are communicated in a manner that is.
Author: Erin Meyer
Publisher: PublicAffairs
ISBN: 1610392590
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
Author: Lee Gardenswartz
Publisher: McGraw Hill Professional
ISBN: 9780070220041
Category : Business & Economics
Languages : en
Pages : 554
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Book Description
By the year 2000, 70 percent of new entrants to the workforce will be women and minorities, and only 30 percent will be white, American-born males. Managing Diversity guides readers in their journey to solve diversity's challenges in the workplace. The authors how how to recruit, retain, mentor, and promote diverse employees to eliminate high turnover rates and build cohesive, productive, cross-cultural work teams.
Author: Paula Rutherford
Publisher:
ISBN: 9780983075608
Category : Education
Languages : en
Pages : 323
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Book Description
Creating a Culture for Learning is based on the belief that all schools must create cultures that promote professional growth in order to succeed in their commitment to the achievement of high standards by all students. It includes self-assessments, reviews of the literature, numerous practitioner examples, and tools and templates to answer these questions: • What are the characteristics of cultures for learning? • What structures promote and support cultures for learning? • What knowledge, skills, and attitudes are needed to create, implement, and maintain cultures for learning? • How can schools best use data to inform practice? • What is best practice in teaching, learning, and leading in such a school?
