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Author: Susan Abbott
Publisher: Simon and Schuster
ISBN: 1581159463
Category : Art
Languages : en
Pages : 192
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Book Description
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.
Author: Susan Abbott
Publisher: Simon and Schuster
ISBN: 1581159463
Category : Art
Languages : en
Pages : 192
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Book Description
This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.
Author: Constance Smith
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 356
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Book Description
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Author: Barry Hoffman
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 152
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Book Description
Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.
Author: Julius Vitali
Publisher: Simon and Schuster
ISBN: 1581159870
Category : Art
Languages : en
Pages : 432
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Book Description
Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists’ communities. This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If you’re ready to take charge of your art career, you can’t afford to be without the information contained in this handy guide.
Author: Thomas Werner
Publisher: Taylor & Francis
ISBN: 1000182568
Category : Photography
Languages : en
Pages : 380
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Book Description
This guide for aspiring and exhibiting photographers alike combines practice and concept to provide a roadmap to navigating, and succeeding in, the fine art photography marketplace locally, domestically, and internationally. Join former New York gallery owner, international curator, and fine art photographer Thomas Werner as he shares his experiences and insights from leading curators, gallerists, collectors, auctioneers, exhibiting photographic artists, and more. Learn how to identify realistic goals, maximize results, work with galleries and museums, write grants, develop strong nuanced imagery, and build a professional practice in a continually evolving field. Featuring dozens of photographs from international practitioners, and a robust set of resources, this book will ensure you have the tools to give you the opportunity for success in any marketplace. Whether you are a student, aspiring photographic or video artist, or a photographer changing careers, The Business of Fine Art Photography is your guide to starting and growing your own practice.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Jodee Blanco
Publisher: Skyhorse Publishing Inc.
ISBN: 9781581153491
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
Author: Candy Lange
Publisher: GRIN Verlag
ISBN: 3638767299
Category : Business & Economics
Languages : en
Pages : 42
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Book Description
Essay from the year 2006 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1, University of Auckland (School of Comunication Studies), course: Media Communications Research Methods, 19 entries in the bibliography, language: English, abstract: Long before the arts and public relations were literally formulated, they were already linked together. With the beginning of civilisation, visual arts were used to influence the public opinion. In ancient Egypt, impressive architecture such as statues and temples were built to represent the greatness of the ruling priests and nobles (Bates, 2002). Art was an essential element of the propaganda machines during World War II. Especially Hitler misused art to propagate his politic opinion amongst the public. Today, a vast range of companies use art in order to receive (hopefully) positive media coverage, e.g. Telecom New Zealand is sponsor of the New Zealand International Arts Festival, the City Gallery in Wellington and the Auckland Philharmonia, and initiator of the Telecom New Zealand International Film Festivals, the White Pages Arts Award and the IHC Telecom Art Award. However, the connection between public relations and the arts must also be seen from another point of view. In terms of arts marketing, the arts can benefit from public relations. What are the benefits for artists and arts organisations, and how can they use public relations in order to promote their products?
Author: Barney Davey
Publisher:
ISBN: 9780976960737
Category : Art
Languages : en
Pages : 290
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Book Description
Visual artists, discover new art career opportunities here. The second edition has been completely rewritten and includes four additional chapters, and an abundance of new content and innovative ways to help you to sell giclees and digital fine art prints. Its relevant timely advice is geared to generate new and repeat art print and giclee sales for artists and fine art photographers. In today's changing business environment, artists need new marketing ideas and resources to get your their to market. They will find them bountiful here! The first edition, which has been a perennial top seller on the Amazon.com "Business of Art" category since 2005, has been revised expanded and entirely re-edited by author Barney Davey. It is designed to help visual artists, fine art photographers and graphic artists thrive in today's print market. Readers will find: Rock solid timely guidance designed to help visual artists and fine art photographers succeed in today's trying market conditions. Ways to use effectively coordinate publicity, social media and email marketing to ratchet up your sales, including how to sell art online. Useful new content and additional chapters containing new ideas, updated examples and useful advice. A huge list of nearly 500 business and marketing resources for visual artists. Practical solutions designed to help artists generate regular repeat sales of fine art reproductions in any economy. Straightforward suggestions on how to create new channels and control the distribution of artist's work. This new edition is chock full of timely invaluable information. It provides insights, advice, examples and resources; all intended to help demystify the arcane world of art print marketing. Barney Davey uses the experiences and perspective he culled from advising and observing leading art publishers and print artists in three decades to guide artists towards making informed decisions. By learning to accurately assess their resources, which results in making wise choices, artists can eliminate many frustrations by avoiding unproductive methods and lead themselves to success in the print market. Seven Reasons Artists Should Buy This Book! 1.Diversify their income and price points with fine art print giclees. 2.Get new ideas to sell art online, and through galleries, alternative spaces and other sources. 3.Coordinate their marketing using social media, ecommerce, websites, email and publicity to create their own loyal customer base. 4.Employ best practices when working with print and poster publishers. 5.Locate and work with giclee printers and giclee printing services. 6.Utilize the expanded Resources section with nearly 500 listings of art marketing companies, products and services available to further your career. 7.Get the lowdown on penetrating the licensing, healthcare fine art and hospitality design markets, and much, much more. Any visual artist with the desire to enjoy commercial success from the print market will find this informative inspiring book a useful in helping them achieve their goals. This new edition is chock full of timely invaluable information. It provides insights, advice, examples and resources; all intended to help demystify the arcane world of art print marketing. Barney Davey uses his decades of experience and perspective culled from advising and observing leading art publishers and print artists in three decades to guide artists towards making informed decisions. By learning to accurately assess their resources, which results in making wise choices, artists can eliminate many frustrations by avoiding unproductive methods and lead themselves to success in the print market.
Author: Constance Smith
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 198
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Book Description
A guide for fine artists to promotion, presentation, exhibition planning, raising money, and pricing art, with appendices listing reference books and resources, and showing sample legal agreements, and forms. Nicely done. Published by ArtNetwork, 13284 Rices Crossing Road #3, PO Box 369, Renaissance, CA 95962-0369. Annotation copyrighted by Book News, Inc., Portland, OR
