Author: Clifton T. Warren
Publisher: Business Expert Press
ISBN: 1631574949
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many professionals and firms fail to achieve their full potential.The financial services industry is currently facing its biggest challenge: increased competition; smarter buyers who want to deal with professionals instead of sales people; and the emergence of social media, including Facebook, Twitter, LinkedIn, and Google. The Financial Sales Handbook: A Guide to Become a Top Producer is for experienced professionals as well as for those who want to make the transition from managing work to more effective selling. The book is also for professionals who want to sharpen their skills. It is intended as the nucleus for corporate training programs as well as for self-employed professionals who must market and sell to stay in business.
Author: Evelyn Ehrlich
Publisher: John Wiley & Sons
ISBN: 111823636X
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.
Author: Stuart Crainer
Publisher: Pearson Education
ISBN: 9780273675846
Category : Business & Economics
Languages : en
Pages : 1132
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Book Description
The state of the art The world of business never stands still. Today¿s dominant force is tomorrow¿s sideshow. Fashions change and best practice evolves. For managers one certainty endures; the more you know the higher you go. From crafting strategies to delivering results, questions of management will always be too varied, perplexing and challenging to yield a single answer. They are best explored with the help of many perspectives. The third edition of the Financial Times Handbook of Management encapsulates this world of management thinking, reflecting what matters to managers in organizations in the first decade of the new century. A compelling and comprehensive companion to management¿s big ideas, brilliant minds and better ways, the Handbook is packed with intelligent writing to bring management alive for the thinking executive. The Financial Times Handbook of Management captures the state of this indispensable, inspiring, invigorating and essential art: The thinkers: Including Igor Ansoff, Chris Argyris, Warren Bennis, James Champy W Edwards Deming, Peter Drucker; Henri Fayol, Sumantra Ghoshal, Marshall Goldsmith, Lynda Gratton, Gary Hamel, Charles Handy, Phil Hodgson and Randall White, John Kay, Chan Kim and Renée Mauborgne, Philip Kotler, Ted Levitt, John Micklethwait & Adrian Wooldridge, Henry Mintzberg, Rosabeth Moss Kanter, John Mullins, Kjell Nordström and Jonas RidderstrSle, Kenichi Ohmae, Richard Pascale, Tom Peters, Michael Porter, CK Prahalad, Edgar Schein, Hermann Simon, Jonathan Story, Don Sull, Fons Trompenaars, Bruce Tulgan, Elizabeth Weldon, Jerry Windand many more. The foundations: Strategy and competition Globalization Managing Human Resources Operations and Service Marketing Finance Organization Ideas, information and knowledge Entrepreneurship Ethics The Skills: Managing globally Leading Managing change Communicating Managing yourself and your career Making it happen Developing and learning
Author: Harvard Business Review
Publisher: Harvard Business Review Press
ISBN: 1422187322
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
DON’T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that’s profitable can still go belly-up? Has your grasp of your company’s numbers helped—or hurt—your career? Whether you’re new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must. The HBR Guide to Finance Basics for Managers will help you: Learn the language of finance Compare your firm’s financials with rivals’ Shift your team’s focus from revenues to profits Assess your vulnerability to industry downturns Use financial data to defend budget requests Invest smartly through cost/benefit analysis
Author: Dennis Pepple
Publisher: Emerald Group Publishing
ISBN: 1839096152
Category : Business & Economics
Languages : en
Pages : 30
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Book Description
Financial and Managerial Aspects in HRM: A Practical Guide breaks new ground by being the first to compile the everyday management and financial decisions of HR managers in a single book. It is an essential resource for understanding core practical HRM issues in the modern workplace.
Author: Jay Nagdeman
Publisher: John Wiley & Sons
ISBN: 0470410795
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The Professional's Guide to Financial Services Marketing is directed to any financial services professional–from individual representatives to executives of large financial services companies–who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.
Author: Claire Akin
Publisher:
ISBN: 9781705950395
Category :
Languages : en
Pages : 160
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Book Description
The Marketing Guide for Financial Advisors uncovers the truth about how independent advisors really get new clients in a digital world. Learn what no one wants you to know about marketing, how to avoid wasting money on your marketing, and the secret to unlocking your marketing potential, including: Why digital marketing is so challenging in financial services How to create a website that converts Email marketing strategies for financial advisors Using social media to get in front of your ideal prospects Search engine optimization to get more traffic to your website Content strategy to start the conversation Embracing a specialty to command higher fees Using webinars to warm up prospects In this exclusive guide, you'll learn proven strategies from top advisors to grow your firm and uncover a step-by-step process to build your marketing engine. About the Author Claire Akin, MBA grew up in the financial services industry working with her father, an independent financial advisor of over 35 years. She holds a bachelor's degree in economics and a master's of business administration. Claire founded Indigo Marketing Agency to help independent financial advisors reach more of their ideal clients. It's her mission to help financial advisors grow their firms through digital marketing.
Author: H. Kent Baker
Publisher: John Wiley & Sons
ISBN: 1405151919
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
Designed for those who want to gain an understanding of the fundamental concepts and techniques used in financial management. An underlying premise of the book is that the objective of the firm is to maximize value or wealth. Drawing on a wealth of experience in the academic and professional worlds, the authors discuss how firms can accomplish this objective by making appropriate investment and financing decisions. Bridging the gap between financial theory and practice, the authors present fundamental concepts in an intuitive and nontechnical way, and provide numerous practical financial tips to readers. The focus is on current practice, using results from recent surveys to show the most popular techniques and approaches used by financial managers today. A range of instructor’s resources are available at the accompanying website. Visit www.blackwellpublishing.com/baker for full details.
Author: Steve L. Allen
Publisher: John Wiley & Sons
ISBN: 1118226526
Category : Business & Economics
Languages : en
Pages : 608
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Book Description
A top risk management practitioner addresses the essentialaspects of modern financial risk management In the Second Edition of Financial Risk Management +Website, market risk expert Steve Allen offers an insider'sview of this discipline and covers the strategies, principles, andmeasurement techniques necessary to manage and measure financialrisk. Fully revised to reflect today's dynamic environment and thelessons to be learned from the 2008 global financial crisis, thisreliable resource provides a comprehensive overview of the entirefield of risk management. Allen explores real-world issues such as proper mark-to-marketvaluation of trading positions and determination of needed reservesagainst valuation uncertainty, the structuring of limits to controlrisk taking, and a review of mathematical models and how they cancontribute to risk control. Along the way, he shares valuablelessons that will help to develop an intuitive feel for market riskmeasurement and reporting. Presents key insights on how risks can be isolated, quantified,and managed from a top risk management practitioner Offers up-to-date examples of managing market and creditrisk Provides an overview and comparison of the various derivativeinstruments and their use in risk hedging Companion Website contains supplementary materials that allowyou to continue to learn in a hands-on fashion long after closingthe book Focusing on the management of those risks that can besuccessfully quantified, the Second Edition of FinancialRisk Management + Websiteis the definitive source for managingmarket and credit risk.
Author: David G. Cotts
Publisher: Amacom Books
ISBN: 9780814405628
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Publisher Fact Sheet The first primer to teach facility managers financial skills that will help them sell their department to senior management, win funds for crucial projects, & to become fully integrated into an organization.
