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Author: Karl Ludvigsen
Publisher: Bentley Pub
ISBN: 9780837615578
Category : Biography & Autobiography
Languages : en
Pages : 496
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Book Description
In Ferdinand Porsche - Genesis of Genius, author Karl Ludvigsen reveals a dynamic young innovator who helped to chart the course of the automobile through the first decades of the twentieth century. As early as 1900, at the age of 25, Ferdinand Porsche pioneered hybrid technology to power his automobile designs. Once gasoline gained dominance as the power-source of choice, Porsche became relentless in his goal to design the fastest and most durable automobiles in Europe. Ferdinand Porsche - Genesis of Genius explores in depth the unique combination of ambition, determination and genius that were the genesis of an automotive dynasty which has continued to thrive and expand for over a century.
Author: Karl Ludvigsen
Publisher: Bentley Pub
ISBN: 9780837615578
Category : Biography & Autobiography
Languages : en
Pages : 496
Get Book Here
Book Description
In Ferdinand Porsche - Genesis of Genius, author Karl Ludvigsen reveals a dynamic young innovator who helped to chart the course of the automobile through the first decades of the twentieth century. As early as 1900, at the age of 25, Ferdinand Porsche pioneered hybrid technology to power his automobile designs. Once gasoline gained dominance as the power-source of choice, Porsche became relentless in his goal to design the fastest and most durable automobiles in Europe. Ferdinand Porsche - Genesis of Genius explores in depth the unique combination of ambition, determination and genius that were the genesis of an automotive dynasty which has continued to thrive and expand for over a century.
Author: Karl E. Ludvigsen
Publisher: Bentleypublishers.com
ISBN: 9780837613314
Category : Technology & Engineering
Languages : en
Pages : 356
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Book Description
Within Jerry Seinfeld's renowned Porsche collection resides an unassuming yet extraordinary piece of Porsche history: Porsche Gmünd coupe 356/2-040. Captured exclusively for this book in a series of evocative portraits by acclaimed automotive photographer Michael Furman, 040s unsullied originality conveys with startling immediacy the combination of artistry, innovation and determination that went into its improbable creation. Porsche-Origin of the Species will appeal to all car enthusiasts who are eager to know what events really ignited the spark from which all other Porsches evolved
Author: Karl E. Ludvigsen
Publisher: Princeton Book Company Publishers
ISBN:
Category : Sports & Recreation
Languages : en
Pages : 894
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Book Description
Author: Neil Shubin
Publisher: Vintage
ISBN: 0307377164
Category : Science
Languages : en
Pages : 258
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Book Description
The paleontologist and professor of anatomy who co-discovered Tiktaalik, the “fish with hands,” tells a “compelling scientific adventure story that will change forever how you understand what it means to be human” (Oliver Sacks). By examining fossils and DNA, he shows us that our hands actually resemble fish fins, our heads are organized like long-extinct jawless fish, and major parts of our genomes look and function like those of worms and bacteria. Your Inner Fish makes us look at ourselves and our world in an illuminating new light. This is science writing at its finest—enlightening, accessible and told with irresistible enthusiasm.
Author: David A. Aaker
Publisher: John Wiley & Sons
ISBN: 0470613580
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: Amy C. Edmondson
Publisher: John Wiley & Sons
ISBN: 1119477263
Category : Business & Economics
Languages : en
Pages : 181
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Book Description
Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing. This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation. Explore the link between psychological safety and high performance Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes Nurture the level of engagement and candor required in today’s knowledge economy Follow a step-by-step framework for establishing psychological safety in your team or organization Shed the "yes-men" approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.
Author: Michael C. Ruppert
Publisher: New Society Publisher
ISBN: 1550923188
Category : Political Science
Languages : en
Pages : 773
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Book Description
The acclaimed investigative reporter and author of Confronting Collapse examines the global forces that led to 9/11 in this provocative exposé. The attacks of September 11, 2001 were accomplished through an amazing orchestration of logistics and personnel. Crossing the Rubicon examines how such a conspiracy was possible through an interdisciplinary analysis of petroleum, geopolitics, narco-traffic, intelligence and militarism—without which 9/11 cannot be understood. In reality, 9/11 and the resulting "War on Terror" are parts of a massive authoritarian response to an emerging economic crisis of unprecedented scale. Peak Oil—the beginning of the end for our industrial civilization—is driving the elites of American power to implement unthinkably draconian measures of repression, warfare and population control. Crossing the Rubicon is more than a story of corruption and greed. It is a map of the perilous terrain through which we are all now making our way.
Author: Nigel Piercy
Publisher: Routledge
ISBN: 075065225X
Category : Business & Economics
Languages : en
Pages : 780
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Book Description
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century. Hugely successful previous editions Thoroughly updated with and new cases 'Reality Checks' in each chapter to encourage pragmatic mindset
Author: J. Harris
Publisher: Springer
ISBN: 1137512318
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
Meticulously researched with fresh insights into the entrepreneurial process, Jeffrey Harris brings the in-depth perceptions from his nearly thirty years of venture capital experience to provide a thorough understanding of the transformative ideas and leadership abilities that separate the winners and losers.
Author: Karl E. Ludvigsen
Publisher: Bentley Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 482
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Book Description
Ludvigsen traces the history of the Volkswagon Beetle, from its inception as a people's car for Hitler's Germany to its status as a beloved American icon, to the arrival of the New Beetle in 1998. He focuses on the car's creation, the industry-wide power struggle following the German defeat in World
