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Author: W. Zhiyan
Publisher: Springer
ISBN: 1137276355
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author: W. Zhiyan
Publisher: Springer
ISBN: 1137276355
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author: Jing Wang
Publisher: Harvard University Press
ISBN: 9780674044821
Category : Business & Economics
Languages : en
Pages : 436
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Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author: Ms Audrey Wang
Publisher: Ashgate Publishing, Ltd.
ISBN: 1409455459
Category : Art
Languages : en
Pages : 285
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Book Description
Chinese Antiquities: An Introduction to the Art Market provides an essential guide to the growing market for Chinese antiquities, encompassing all sectors of the market, from Classical Chinese paintings and calligraphy to ceramics, jade, bronze and ritual sculpture. Aimed at current and aspiring collectors, investors and galleries interested in Chinese antiquities, the book sets out to demystify the process of buying and selling in the Asian context, highlighting Asia-specific issues that market-players might encounter and making this category of art more accessible to newcomers to the market.
Author: Samuel Wells Williams
Publisher:
ISBN:
Category :
Languages : en
Pages : 400
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Book Description
Author: William Cooke Taylor
Publisher:
ISBN:
Category : China
Languages : en
Pages : 524
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 186
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Book Description
Author:
Publisher:
ISBN:
Category : Consular reports
Languages : en
Pages : 1900
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Book Description
Author: Carlos Rojas
Publisher: Routledge
ISBN: 1134032234
Category : Literary Collections
Languages : en
Pages : 344
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Book Description
Through analyses of a wide range of Chinese literary and visual texts from the beginning of the twentieth century through the contemporary period, the thirteen essays in this volume challenge the view that canonical and popular culture are self-evident and diametrically opposed categories, and instead argue that the two cultural sensibilities are inextricably bound up with one another. An international line up of contributors present detailed analyses of literary works and other cultural products that have previously been neglected by scholars, while also examining more familiar authors and works from provocative new angles.The essays include investigations into the cultural industries and contexts that produce the canonical and popular, the position of contemporary popular works at the interstices of nostalgia and amnesia, and also the ways in which cultural texts are inflected with gendered and erotic sensibilities while at the same time also functioning as objects of desire in its own right. As the only volume of its kind to cover the entire span of the 20th century, and also to consider the interplay of popular and canonical literature in modern China with comparable rigor, Rethinking Chinese Popular Culture is an important resource for students and scholars of Chinese literature and culture.
Author: Chi Wang
Publisher: Scarecrow Press
ISBN: 0810885484
Category : Biography & Autobiography
Languages : en
Pages : 217
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Book Description
International librarianship: cooperation and collaboration (Scarecrow, 2001), by Frances Carroll and John Harvey, $115 cloth, 384 pages. LTD sales: 391 ($20,902 net)International and comparative studies in information and library science: a focus on the United States and Asian countries (Scarecrow, 2008), by Yan Quan Liu and Xiaojun Cheng, $80 paper, 396 pages. LTD sales: 156 ($7,414 net)International librarianship: a basic guide to global knowledge access (Scarecrow, 2007), by Robert Stueart, $55 paper, 260 pages. LTD sales: 400 ($13,293 net)George W. Bush and China: Policies, problems, and partnership. Wang, Chi. (Lexington, 2009). $45, cloth, 156 pages. LTD sales: 232 ($7,313 net)
Author: Barbara Tropp
Publisher: Workman Publishing Company
ISBN: 0761164499
Category : Cooking
Languages : en
Pages : 529
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Book Description
Winner of an IACP/Julia Child Cookbook Award The "Julia Child of Chinese cooking" (San Francisco Chronicle), Barbara Tropp was a gifted teacher and the chef/owner of one of San Francisco's most popular restaurants. She was also the inventor of Chinese bistro, a marriage of home-style Chinese tastes and techniques with Western ingredients and inspiration, an innovative cuisine that stuffs a wonton with crab and corn and flavors it with green chili sauce, that stir-fries chicken with black beans and basil, that tosses white rice into a salad with ginger-balsamic dressing. Casual yet impeccable, and as balanced as yin and yang, these 275 recipes burst with unexpected flavors and combinations: Prawn Sandpot Casserole with Red Curry and Baby Corn; Spicy Tangerine Beef with Glass Noodles; Pizzetta with Chinese Eggplant, Wild Mushrooms, and Coriander Pesto; Chili-Orange Cold Noodles; Sweet Carrot Soup with Toasted Almonds; Wok-Seared New Potatoes; Crystallized Lemon Tart; and Fresh Ginger Ice Cream.
