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Author: Juliette Collard
Publisher:
ISBN:
Category :
Languages : fr
Pages : 54
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Book Description
Author: Juliette Collard
Publisher:
ISBN:
Category :
Languages : fr
Pages : 54
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Book Description
Author: Guy Masterman
Publisher: Routledge
ISBN: 0750663618
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Provides students and event managers with complete insight into the strategic and innovative marketing of events of all scales and nature.
Author: Mathias Lucien Rapeaud
Publisher: Vuibert
ISBN: 2311623095
Category : Business & Economics
Languages : fr
Pages : 122
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Book Description
Réussir sa communication événementielle. Véritable feuille de route pour l'organisation d'un évènement, ce guide donne les clefs, les outils pratiques, le déroulé stratégique, ainsi que les ficelles du métier afin de concevoir et piloter une communication avec efficacité. Nouveau dans cette 3e édition : • Apport de nouveaux concepts et tendances. • Zoom sur les nouvelles technologies, les objets connectés, les réseaux sociaux. • Mises à jour de tous les chiffres, noms de sociétés, nouveaux entrants... • Mises à jour sur le développement du tourisme d'affaires, qui évolue très vite (congrès...). • Nouvelle sitographie.
Author: Arnauld Du Moulin de Labarthète
Publisher: Les éditions Démos
ISBN: 9782915647075
Category :
Languages : fr
Pages : 150
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Book Description
" Créer l'événement " est aujourd'hui, dans tous les sens du terme, un objectif essentiel pour tout responsable de communication. Dans un monde encombré de médias et de messages furtifs, les conventions, colloques ou conférences sont un moyen inégalable pour se faire comprendre du public et créer la convivialité. L'efficacité de ces techniques vieilles comme le monde a été transformée et décuplée par les arrivées successives de la vidéo et de l'Internet. Mais les clés du succès sont plus que jamais d'associer un programme original, clair et attrayant sur le fond comme sur la forme à une organisation sans faille. Nourri par l'expérience d'un professionnel confirmé de la création d'événements, ce guide pratique illustré d'exemples s'adresse à toutes les institutions qui ont compris l'importance d'une communication efficace. Il sera un appui précieux pour les services de marketing et de communication qui doivent répondre au souci, parfois à l'obligation, de réunir adhérents, journalistes, actionnaires, clients, collaborateurs... Comment choisir la bonne formule ? Quels sont tous les ingrédients d'une manifestation réussie ? Comment procéder, étape par étape ? Comment prévoir, estimer, organiser, animer ? Comment mettre a profit l'Internet et les dernières avancées des nouvelles technologies telles que les logiciels d'invitation ou la gestion collaborative des événements ?
Author: Sven Boermeester
Publisher:
ISBN: 9781949677072
Category :
Languages : en
Pages :
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Book Description
Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author: Fredrik Nilsson
Publisher: Springer Nature
ISBN: 3030386406
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Strategic management control differs from traditional management control in several important respects. First, it supports both strategy formulation and strategy implementation. Second, it is to a large extent based on non-financial information. Third, it deals with both the long and short term and supports not only tactical, but also strategic and operational decision-making. Fourth, and perhaps most importantly, strategic management control is designed for, and adapted to, each organisation’s unique strategies. In this context, the book emphasises the importance of dialogues. The authors argue that it is unwise to assume that decisions taken at the top of the organisation will automatically be executed and obeyed throughout the organisation. Instead, they highlight the importance of dialogue and collaboration, both between hierarchical levels within the organisation and between actors in the network. Such communication is essential to making management control processes both strategic and successful. The book follows a clear structure, from the design of strategies to the everyday evaluation and discussion of performance and results. Though primarily intended for professionals working in strategy and management control at organisations, it will also benefit students and academics interested in strategy and management control.
Author: Peter Bille Larsen
Publisher: Routledge
ISBN: 1351608886
Category : Social Science
Languages : en
Pages : 231
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Book Description
In 2015, the General Assembly of State Parties to the World Heritage Convention passed a ground-breaking Sustainable Development policy that seeks to bring the World Heritage system into line with the UN’s sustainable development agenda (UNESCO 2015). World Heritage and Sustainable Development provides a broad overview of the process that brought about the new policy and the implications of its enactment. The book is divided into four parts. Part I puts the policy in its historical and theoretical context, and Part II offers an analysis of the four policy dimensions on which the policy is based – environmental sustainability, inclusive social development, inclusive economic development and the fostering of peace and security. Part III presents perspectives from IUCN, ICOMOS and ICCROM – the three Advisory Bodies to the World Heritage Committee, and Part IV offers ‘case study’ perspectives on the practical implications of the policy. Contributions come from a wide range of experienced heritage professionals and practitioners who offer both ‘inside’ perspectives on the evolution of the policy and ‘outside’ perspectives on its implications. Combined, they present and analyse the main ideas, debates and implications of the policy change. This book is key reading for all heritage professionals interested in developing a better understanding of the new Sustainable Development policy. It is also essential reading for scholars and students working in the area.
Author: Pieter Glasbergen
Publisher: Springer Science & Business Media
ISBN: 9780792336259
Category : Technology & Engineering
Languages : en
Pages : 208
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Book Description
The concept of sustainable development is a source of inspiration for many, who see it as a call to cooperative action. In practice, however, policies intended to further this goal often generate conflicts of interest. The ensuing disputes occur among governmental organizations, but disputes also arise between public authorities, private interest groups, and the environmental movement. In the opinion of the authors, the fact that environmental policy can provoke such conflict may be attributed largely to decision making procedures in our society. Accordingly, the authors are convinced that a new approach to managing environmental disputes is needed in order to deal effectively with environmental problems. Indeed, this book presents a viable alternative, which is called network management.
Author: Neil Aaron Thompson
Publisher: Routledge
ISBN: 1000434788
Category : Business & Economics
Languages : en
Pages : 133
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Book Description
This innovative book takes seriously the ordinary activities of entrepreneurship and maps out new pathways for scholars to understand the nature, properties, and implications of studying practices for entrepreneurship studies. Entrepreneurship is neither an art nor a science, but a bundle of practices, as Peter Drucker once observed. Curiously however, academic research on entrepreneurship mostly abstracts away from practical activity. In contrast, Entrepreneurship As Practice takes ordinary activities of entrepreneurship seriously by mapping out new pathways for scholars to consider the everyday practices through which entrepreneurship occurs. Each chapter draws on contemporary theories of practice to illuminate the nature, properties, and implications of studying the practices of entrepreneurship. The chapters in this book were originally published as a special issue of the journal Entrepreneurship & Regional Development.
Author: Jersan Hu
Publisher: World Scientific
ISBN: 9814612766
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
This book focuses on the importance of entrepreneurship in sustaining the prosperity of society and uses the case studies from Taiwan, Japan as well as China, to provide an insight into Societal Entrepreneuring in Asia, and the construction of an entrepreneurial society. In order to provide a comprehensive and complete picture on entrepreneurship, the authors have also included both case studies of commercial endeavors as well as non-profit making business endeavours. These collective experiences would be invaluable to readers who are seeking to understand the role of entrepreneurship in Asian society.
