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Author: Rosy Boardman
Publisher: Routledge
ISBN: 0429868987
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Author: Rosy Boardman
Publisher: Routledge
ISBN: 0429868987
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ‘in-season buying’ as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Author: Tim Jackson
Publisher: Bloomsbury Publishing
ISBN: 0230365140
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Author: David Shaw
Publisher: Bloomsbury Publishing
ISBN: 147425294X
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Author: James Clark
Publisher: Bloomsbury Publishing
ISBN: 1350304891
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a combination of text and numerical explanation. The second edition has been reworked with new contributions by academics and industry practitioners that examine topics such as sustainability, supply chain management e-Commerce and the international perspectives of the merchandiser role. Offering crucial insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry. New to this Edition: - New focus point materials - New chapter on Sustainability, co-authored with Hannah Middleton - New activities and suggested reading lists
Author: Sidney Packard
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
Author: Miguel Hebrero
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Navigate the dynamic world of fashion with expert insights from seasoned buying professional, Miguel. This comprehensive guide offers readers a deep dive into the multifaceted layers of the fashion industry. Key Takeaways: Seasoned Perspective: Gain invaluable knowledge from a seasoned buying professional with a vast range of experiences in the industry. Holistic Approach: From buying and merchandising strategies to detailed retail operations, this book ensures a well-rounded understanding. Special Chapter on Luxury: Understand the nuances and intricacies of the luxury segment of fashion, a domain that demands its own unique strategies. Esteemed Education: Drawing from his rich academic background at the London College of Fashion (University of the Arts London), Miguel brings both industry relevance and academic rigour to the text. For Every Fashion Enthusiast: Whether you're just starting in the industry or have been a part for years, this book caters to all levels of expertise. Perfect for fashion enthusiasts, upcoming entrepreneurs, and established industry professionals, this book offers a blend of knowledge, strategies, and insights to elevate your understanding and appreciation of the fashion world. Equip yourself with the tools needed to adeptly navigate the vibrant and ever-evolving landscape of fashio
Author: Richard Clodfelter
Publisher: Bloomsbury Publishing USA
ISBN: 1628929634
Category : Business & Economics
Languages : en
Pages : 577
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Book Description
This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts. With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment. New to This Edition: ~STUDIO: Retail Buying Studio features online self-quizzes, flashcards, math practic problems and Excel spreadsheet activities that align with chapter "Spreadsheet Skills" activities ~Additional math practice problems in end of chapter activities ~More than 20% new photographs throughout the book ~30% new Snapshot and Trendwatch features and updated content in all cases ~Expanded coverage of buying in foreign markets ~Integrated content on product development throughout PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395260. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.
Author: Helen Goworek
Publisher: Wiley-Blackwell
ISBN: 1405149922
Category : Design
Languages : en
Pages : 200
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Book Description
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role. The new edition has been revised throughout, includes more emphasis on buying for the internet, and all the interviews have been updated or replaced.
Author: Rosemary Varley
Publisher: Psychology Press
ISBN: 9780415327145
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
Author: Virginia Grose
Publisher: A&C Black
ISBN: 2940411840
Category : Design
Languages : en
Pages : 186
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Book Description
Basics Fashion Management 01: Concept to Customer examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
