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Author: Scott Ward
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 62
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Book Description
Author: Scott Ward
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 62
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Book Description
Author: Scott Ward
Publisher:
ISBN:
Category :
Languages : en
Pages : 32
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Book Description
Author: Harleen Kaur
Publisher: Routledge
ISBN: 1000029395
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in such a way that they must act as a consumer in society. Media and family are key socializing agents for adolescents. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision making should be investigated. In comparison to Western society, Indian society is quite different when compared in terms of family composition and structure, behavior, values and norms which impact adolescents’ buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer socialization agents for adolescents, examining socio-economic factors that influence adolescents’ buying decision making in Indian urban families. It aims to discover the influence tactics that adolescents employ and to qualitatively analyse how marketers in turn influence adolescents. It addresses the topics with regard to strategic management and marketing and will be of interest to researchers, academics, practitioners, and students in the fields of management, entrepreneurship, small business management, and human resource management.
Author: George P. Moschis
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Author: Jaya Prakash Rath
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659493911
Category :
Languages : en
Pages : 80
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Book Description
The primary purpose of studying consumer behavior is to understand why and how consumers make their purchase decisions. In all marketing decision making, it is relevant and important for any business to understand the consumer and his buying behavior. It is also important for any business to understand the consumer and his buying behavior. It is also important to understand how buying decisions are taken, as marketing starts with the analysis of consumer behavior. To gain a better understanding of the complex buying behavior, the marketers need to take the cues from the various disciplines, such as economics, psychological factors. The consumer behavior models describe to decision making or choice processes of consumer knowledge and how individuals and family units make consumption decision.
Author: Thomas P. Gullotta
Publisher: Routledge
ISBN: 1135889864
Category : Family & Relationships
Languages : en
Pages : 361
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Book Description
Irrespective of theoretical orientation, families matter. Families are the entity in which children are introduced to words, objects, shapes, and colors. Families are the people related in a myriad of conventional and unconventional ways that clothe, bathe, and feed its biological and acquired offspring. Influenced by race, ethnicity, income, and education, families relate not only to each other within the unit but to others in the neighborhood, the community, and beyond. This book is about families and their children. This book is about those times when the family unit experiences distress. This distress may be found in the serious illness of a child or a parent. It may be the result of a reconfiguration of the family as in divorce and remarriage. Or it may involve the harming of a family member sexually or physically. In this volume, the authors explore what family means today, what functions it serves, and those circumstances that can make family life painful. Importantly, the authors provide readers with clearly written information drawn from the most recent scientific investigations suggesting how the topics in this volume might be addressed to either ease that discomfort (treatment) or prevent its occurrence.
Author: Maria Regina Pippidis
Publisher:
ISBN:
Category : Families
Languages : en
Pages : 360
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Book Description
Author: Granata, Giuseppe
Publisher: IGI Global
ISBN: 1522578579
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Author: Jane P. Hardy
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 260
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Book Description
Author: Leigh Ann Yarborough Kohnke
Publisher:
ISBN:
Category :
Languages : en
Pages : 142
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Book Description
