Family Child Care Marketing Guide, Second Edition PDF Download
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Author: Tom Copeland
Publisher: Redleaf Press
ISBN: 1605542059
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Filled with information to effectively market a family child care program and maximize enrollment and income, Family Child Care Marketing Guide provides dozens of marketing tips and inexpensive ideas. This second edition includes two new chapters detailing the use of technology and social media as marketing tools.
Author: Tom Copeland
Publisher: Redleaf Press
ISBN: 1605542059
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Filled with information to effectively market a family child care program and maximize enrollment and income, Family Child Care Marketing Guide provides dozens of marketing tips and inexpensive ideas. This second edition includes two new chapters detailing the use of technology and social media as marketing tools.
Author: Kris Murray
Publisher: Redleaf Press
ISBN: 1605541702
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant. The Ultimate Child Care Marketing Guide helps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more.
Author: Tom Copeland, JD
Publisher: Redleaf Press
ISBN: 1605543977
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
The most up-to-date and reliable record-keeping resource for home-based family child care providers
Author: Tom Copeland
Publisher:
ISBN: 9781884834752
Category : Child care services
Languages : en
Pages : 0
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Book Description
Because family child care providers operate out of private homes and are largely invisible to parents, they are faced with a special challenge when they try to market their programs. Based on the premise that there is no contradiction between offering a high-quality home-based child care program and marketing it as a business, this book focuses on family child care marketing or procedures for communicating the benefits of the program to parents who might use it. Directed toward both new providers and experienced professionals, this book teaches the basics of marketing to help maximize enrollment and income. The book discusses ways to market to prospective clients, including home appearance, handling phone calls and interviews, and offering special services. The guide also describes marketing to current clients, including communicating procedures, the use of a finder's fee, videotapes, and evaluations. The book presents both low-cost and high-cost ideas for marketing a program, ranging from Web sites, children's t-shirts, and an alumni magazine, to paid advertising. The book then identifies the key organizations to approach to assist with marketing, such as child care resource and referral agencies, community organizations, and child care regulators, and discusses how to set rates. It also offers suggestions for competing with a new child care center and with unregulated providers. Finally, the book offers ideas for evaluating the marketing plan. Samples of forms and checklists are appended. (KB)
Author: Tom Copeland
Publisher: Redleaf Business
ISBN: 9781884834769
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
An easy-to-use log enabling family child care providers to track the furniture, appliances, and other items used in their businesses.
Author: Tom Copeland
Publisher: Redleaf Press Business
ISBN: 9781605546506
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
An updated, practical resource to help family child care professionals establish and enforce contracts and policies.
Author: Debbie LeeKeenan
Publisher:
ISBN: 9781938113369
Category : Education
Languages : en
Pages : 176
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Book Description
Theory meets practical tips in this guide for leaders of early childhood programs
Author: Tom Copeland
Publisher: Redleaf Press
ISBN: 1605540080
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
Helps new and established family child care providers give their business solid footing for the future.
Author: Teri N. Talan
Publisher: Teachers College Press
ISBN: 9780807759394
Category : Education
Languages : en
Pages : 48
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Book Description
The Business Administration Scale for Family Child Care (BAS) is the first valid and reliable tool for measuring and improving the overall quality of business and professional practices in family child care settings. It is applicable for multiple uses, including program self-improvement, technical assistance and monitoring, training, research and evaluation, and public awareness. It is currently embedded in many state quality rating and improvement systems (QRIS) across the nation. Using a 7-point rating scale (inadequate to excellent), this easy-to-use instrument assesses 10 items: Qualifications and Professional Development Income and Benefits Work Environment Fiscal Management Recordkeeping Provider-Family Communication Family Support and Engagement Marketing and Community Relations Provider as Employer The second edition of the BAS includes refinements to support the reliable use of the instrument and to reflect current best practices in administering a family child care program: The Notes for the BAS items are expanded to increase understanding and facilitate greater consistency in both interpretation and scoring. There is greater emphasis on practices that promote family and community engagement. New national norms for the BAS are reported based on data collected between 2009 and 2017 from 439 home-based programs in 22 states. Use the BAS second edition with the Family Child Care Environment Rating Scale (FCCERS-3 or FCCERS-R) for a comprehensive picture of your family child care learning environment and the business and professional practices that support the program.
Author: Gallagher Taffy Gallagher
Publisher: iUniverse
ISBN: 1440180067
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
100 Ideas You Don't Have to Think Up... Between staff calling in sick and balancing the bank account, you don't have time to sit around dreaming up new ideas to promote your program and increase enrollment. In this follow-up publication to Program Full - Your Guide to Successful Childcare Marketing, the author takes the work out of brainstorming by offering a selection of ideas that inspire owners of preschools and early learning centers to create their own marketing campaigns. This book features 100 ideas that are easy for administrators of early learning programs and childcare centers to incorporate into their current marketing activities. Each of the 100 ideas in this book was selected to make marketing a childcare center or preschool a little bit easier. The ideas range from simple to complex, and vary in budget and knowledge requirements, making it a useful reference for both family childcare and center-based programs to customize them to fit unique situations. Whether you own a small in-home childcare business, administer several child care programs for a large corporation, or are the director at a single location, you'll certainly reference this book many times during your marketing planning. Celebrate your anniversary (Idea #3) Work with local employers (Idea #68) Call them by name (Idea #14) Telephone etiquette (Idea #62) Fundraiser promotion (Idea #32) Catch the eyes of passersby (Idea #94)
