False Advertising and the Lanham Act 2014 PDF Download

Author: Thomas M. Williams (Lawyer)
Publisher:
ISBN: 9780769890692
Category : Advertising laws
Languages : en
Pages : 0

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Book Description
In 'False advertising and the Lanham Act' Thomas Williams addresses false advertising claims under Section 43(a)(1)(B) of the Lanham Act. The book covers established precedent and Section 43(a) false advertising case law, including key decisions where courts have developed essential analytical tools to flesh out sparse statutory language. The 2014 Edition includes analysis of a number of new cases, including the circuit split on whether antitrust-based standing rules are applicable to false advertising claims and the U.S. Supreme Courts 2013 grant of certiorari on that topic in Lexmark International v. Static Control Components. The book is organized by topic. Chapter One describes actionable claims under Section 43(a)(1)(B), and includes an analysis of the Supreme Court's Dastar opinion, which sets important boundaries for Section 43(a) claims. Chapter Two identifies various tests for Section 43(a)(1)(B) standing, including the circuit split on whether antitrust-based standing rules are applicable to false advertising claims. Chapter Three analyzes each of the requisite Skil factors for establishing a false advertising claim. Chapter Four addresses Section 43(a)(1)(B) pleadings, including the impact of the Supreme Court's Twombly and Iqbal decisions on notice pleading rules. Chapter Five examines defenses to false advertising claims. Chapter Six reviews injunctive relief requirements and Chapter Seven outlines monetary relief available to prevailing parties.--