Factors Influencing the Internationalization and Selection of Foreign Market Entry Modes of International Airlines Operating to and from Kenya [MBA Thesis] PDF Download
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![Factors Influencing the Internationalization and Selection of Foreign Market Entry Modes of International Airlines Operating to and from Kenya [MBA Thesis] PDF](https://books.google.com/books/content/images/frontcover/78E3jwEACAAJ?fife=w150-h200)
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Languages : en
Pages : 112
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![Factors Influencing the Internationalization and Selection of Foreign Market Entry Modes of International Airlines Operating to and from Kenya [MBA Thesis] PDF](https://books.google.com/books/content/images/frontcover/78E3jwEACAAJ?fife=w80-h100)
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Languages : en
Pages : 112
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Author: Johannes Michl
Publisher: GRIN Verlag
ISBN: 366829626X
Category : Business & Economics
Languages : en
Pages : 134
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Master's Thesis from the year 2016 in the subject Business economics - Miscellaneous, grade: 1,0, , course: International Management, language: English, abstract: This dissertation analyses the key influences on the emergence of Born Global Firms (BGFs) in the airline industry. Thus, it helps to contribute to the general knowledge on the topic known to date and to be an inspiration for future studies in this area. At the centre of attention is the question what key influences favoured the early and rapid internationalization in the case of the low cost airline easyJet. In order to answer this question the appropriate methodology of a single case study content analysis approach was chosen. Hence reference is made to various documents and archival records such as books, company documents, company websites, journal articles, newspaper articles, official statistical data and other Internet sources. The time period under consideration is from the foundation of the firm to the first internationalization steps. The results show that the market conditions of the low state protection in the home country, the strong opportunistic behaviour of easyJet when selecting the host country, the high internationality and extensive use of technology in the airline industry has promoted the early and rapid internationalization of eayJet. Further the findings recommend that majority of easyJet’s resources had a positive influence on early and rapid internationalization. The most important key influences could be identified in the Human Resources. Thus the founder of easyJet is a young, confident, international experienced man who possesses a positive mind-set, an international vision and a high risk-tolerance. Missing industry knowledge of the founder is compensated through the extension of the senior management. Thus, we can conclude that the decisive aspect of whether or not to internationalize lies with the attitudes of senior management. In many cases it requires a “paradigm shift” in order to move toward the BGF model.
![Strategic Factors Influencing the Export of Kenyan Coffee on Foreign Markets [MBA Thesis a Ccompanied by a CD-ROM] PDF](https://books.google.com/books/content/images/frontcover/pVsMjwEACAAJ?fife=w80-h100)
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Languages : en
Pages : 75
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The purpose of this study was to investigate the strategic factors influencing the export of Kenyan Coffee in foreign markets. The study was guided by the following research questions: To what extent do internal organizational factors influence the entry into foreign markets? To what extent do the external market factors influence the entry into foreign markets? And to what extent do the market entry strategies influence foreign market entry? The study used descriptive research design. The sample size constituted of 63 respondents selected from a total population of 75 managers in various coffee factories in Nyeri, Murang?a, Kirinyaga, Kiambu, Meru, Embu and Machakos. The study used questionnaire as a data collection tool from the respondents who were involved in the study. This study used descriptive and inferential statistics in analyzing the data. The data was presented using tables, and figures to give a clear picture of the research findings at a glance. The findings on the influence of internal organizational factors in the selection foreign markets established that coffee firms are driven by the market demands, employee competence, technology and availability of finance. The findings on the influence of external organizational factors in the selection foreign markets revealed that coffee firms are driven by the response to the customer needs and preferences and the government enabling conditions to improve their overall competitiveness in the industry. The findings on the influence of market entry strategies in the selection foreign markets indicated that coffee firms contracts other companies to manufacture some or all its products for sale, third party logistics and joint ventures to emerging economies. The study recommended that the use of employees? skills, customers? needs and licensing are capable of improving access to foreign markets. Therefore, future researchers can investigate whether Coffee firms in Kenya show some tendencies towards oligopoly or not.
Author: Mario Glowik
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110653117
Category : Business & Economics
Languages : en
Pages : 179
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Book Description
This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.
![Factors that Influence Internationalization of Kenyan Manufacturing Firms [MBA Thesis] PDF](https://books.google.com/books/content/images/frontcover/ez1OjwEACAAJ?fife=w80-h100)
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Languages : en
Pages : 67
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Author: Newman Enyioko
Publisher: GRIN Verlag
ISBN: 3346333124
Category : Business & Economics
Languages : en
Pages : 27
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Seminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 4.5, , course: Management Sciences // Marketing, language: English, abstract: This paper examined issues surrounding foreign entry decisions. Essentially, the paper determined why and how a company makes a decision to enter a foreign market. The study was descriptive and data were sourced from various books, trade journals, publications and internet sites etc. The study revealed that foreign market entry strategy is an important strategic decision for international business units. The choice of foreign market entry strategy is to be made very cautiously as it has long-term implications, and it cannot be easily reversed. The study found that the future growth of international business unit depends upon the right mode of entry into foreign market. As revealed in the study there are three main modes of entry into foreign market namely: Trade mode, investment mode and contractual entry mode. In trade route, the entry in foreign market is made through exports. In investment mode, the subsidiary units are set up in the foreign market. This mode is also called foreign direct investment mode. In contractual entry mode, technological collaboration agreements are made with the business units of host nation. In this mode, technical skills/managerial skills are provided by business unit in parent country to business units in host country. Besides these three main strategies for entry into foreign markets. The choice of the appropriate strategy depends upon various factors like availability of resources, level of risk, tariff and non-tariff barriers imposed by other nations, transportation cost, infrastructure facilities, vision of management, restrictions on inflow/outflow of foreign investment. A key conclusion in the study is that there are different motives for an entry on a foreign market. The different motives that are stated in the study have common denominator which is that they can all lead to increased profit in the long run. The study suggests that in order to make an effective foreign market entry decision, firms and international business practitioners should apply the foreign-market-entry-model. They should also highlight those factors that have been found to be of most importance while entering a foreign market.
Author: Thomas Wagner
Publisher: GRIN Verlag
ISBN: 3640383869
Category : Business & Economics
Languages : en
Pages : 21
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Seminar paper from the year 2008 in the subject Business economics - Miscellaneous, grade: 1,3, University of Aarhus, course: Culture and International Business, language: English, abstract: Going abroad is nowadays much more easy due to the continuous globalization process with lower transportation costs and immediate information exchange. Especially during the last decades firms have increasingly committed themselves to global markets in order to exploit cost advantages through lower labour costs or in order to follow the demand for their products (Barkema et al. 1996:164). A firm seeking to perform in a foreign market by establishing a business function (e.g. production management, distribution) has to choose the best mode of entry which is very relevant for the success of foreign operations and therefor an important issue. But foreign market entry does not come along without any costs especialy in cultural distant countries. The impact of differences in national culture, measured as cultural distance between the home country of Multinational Enterprises (MNEs) and the country of operation is a very important issue and therefor worth to examine. The main questions the paper tries to answer is: In which ways does culture matter in the internationalization process of a firm? How does culture affect the choice of market entry and which problems arise due to cultural differneces? Which impediments regarding culture have firms to deal with when going to China?
Author: Anthony Muriungi
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659117817
Category :
Languages : en
Pages : 68
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Book Description
The increasing globalization of business, the changing face of global political landscape, increased diffusion of political boundaries and the changing forms of governance structures for international firms requires a continuous examination and evaluation of factors that influence entry mode decisions in any foreign market.This study established that majority firms operating in Kenya EPZ were wholly owned and controlled subsidiaries, in the absence of host countries restrictions firms would be encouraged to go for more control and ownership structures in the Kenya's EPZ.Technology and proprietary products only served to motivate firms to own their products or technology.This study has contributed to the theory of foreign market entry strategies in the International business literature, the study has provided insights on how to effectively deal with specific challenges of foreign market entry and Investments.The results of this study will help policymakers to create the appropriate environment for foreign investors to come in and help in the economic and social development of Kenya.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317957369
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Full of current facts and data, this informative book explores how government policies shape a country's strategies for global competitiveness. The book also discusses motives of internationalization, approaches to market analysis and market knowledge acquisition, and domestic and foreign interfirm relations. Informative and intelligent, Internationalization of Companies from Developing Countries offers you a unique conceptual framework for analyzing and understanding the internationalization process of successful Ghanaian firms and how these principles can be applied to other businesses in developing countries. This unique book will assist you in keeping current with the dynamics of the international market by supplying you with important guidelines and suggestions. It covers: the limitations of contemporary theories that explain the process of internationalization and export development how companies from a developing country become integrated in the global economy how governments can support the internationalization process three prototype orientations of management decisionmaking: planning orientation, action orientation, and network orientation various ways of entering and developing a foreign market the concepts of relationship and interaction as they pertain to international business, especially the relationships between government institutions and corporations Comprehensive and concise, this valuable book fills a void in the current literature about internationalization in developing countries, especially in Africa. Internationalization of Companies from Developing Countries will help you establish productive business relationships and improve the position of your company and its partners in today's global arena.
Author: Mai Thi Thanh Thai
Publisher: Edward Elgar Publishing
ISBN: 178347470X
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
This book is an essential resource for academics and students of strategic management, international business and business studies. It also has significant value for practitioners and policy-makers in that it will highlight important factors in a firm�
