Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business PDF full book. Access full book title Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by Management Association, Information Resources. Download full books in PDF and EPUB format.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964
Get Book Here
Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964
Get Book Here
Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Fariza Malawati Abdullah
Publisher: LAP Lambert Academic Publishing
ISBN: 9783847343035
Category :
Languages : en
Pages : 140
Get Book Here
Book Description
The aim of this study is to identify the adoption factors towards online purchase through Blogs in the Malaysian consumers' context. A conceptual model integrating five determinants namely, utilitarian orientation, hedonic orientation, trust, opinion leadership and website features were proposed in this study. The employed instrument was developed based on adaptation from previous studies. The instrument was then subjected to validity and reliability test which then confirm that the instrument was appropriate for this study. A survey was conducted to a total of 269 respondents from all over Malaysia where the findings reveal that all five proposed determinants have strong relationship with attitudes towards online shopping through Blogs; however only three determinants, namely trust, utilitarian and hedonic orientation posed a significant influence in determining attitudes towards Blogs purchase. The findings also indicate that attitudes will lead to intention to purchase through Blogs. The result is beneficial for marketers to understand factors influencing customer's attitudes and intention to purchase through Blogs.
Author: Natalie Bluschke
Publisher: GRIN Verlag
ISBN: 3640884493
Category : Business & Economics
Languages : en
Pages : 65
Get Book Here
Book Description
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.
Author: Ilmudeen Aboobucker
Publisher:
ISBN:
Category :
Languages : en
Pages : 13
Get Book Here
Book Description
The purpose of the research is to find the factors which persuade the consumers' trust on e-commerce adoption in Sri Lanka. The creation of the Internet has reduced physical borders and made the world a smaller place where people can able to keep in touch with one another at any time from every nook and corner. This research arise the following research questions. How the security and privacy concerns in online transaction relate with e-commerce adoption? How do the trustworthiness and reliability of the web vendors relate to the consumer's adoption of e-commerce? and How the performance, physical, security, privacy and delivery risk affect consumers to adopt in e-commerce. Questionnaire was used as a research instrument and basically the questionnaire cover two parts; such as 1st part covers questions related to online purchase and adoption of electronic commerce. The 2nd part covers factors affecting ecommerce security, privacy, and trust as well as risk perceptions. The extensive literature survey helped to form the research variables and hypothesis. To measure the questions likert scale measurement was used. The likert scale measurement were ranging from 1 - very unimportant to 5 - very important. This research shows that, consumer's perceived privacy, security and trustworthiness of Web vendor in e-commerce transaction positively contributes to his/her trust in e-commerce adoption. On the other hand the influence of a consumer's perceived security in e-commerce transaction is mediated by consumer's perceived privacy and consumer's adoption in e-commerce transaction not negatively associated with e-commerce perceived risks.
Author: 黃春慧
Publisher:
ISBN:
Category :
Languages : en
Pages : 120
Get Book Here
Book Description
Author: Zolait
Publisher: IGI Publishing
ISBN: 9781466614543
Category :
Languages : en
Pages : 70
Get Book Here
Book Description
Author: Salvatore Zappala
Publisher: Routledge
ISBN: 1351155989
Category : Business & Economics
Languages : en
Pages : 275
Get Book Here
Book Description
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumers' online purchasing decisions.
Author: Fariza Malawati Abdullah
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 202
Get Book Here
Book Description
Author: CMA(Dr.) Ashok Panigrahi
Publisher:
ISBN:
Category :
Languages : en
Pages : 21
Get Book Here
Book Description
Online shopping is a phenomenon that is growing rapidly nowadays. Web-based business advertising in India is developing at a quick pace. The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing online shopping by consumers. This study is aimed to look into how consumers" loyalty, trust, service quality and other related factors affect the online buying behavior of customers and the selection of a seller. With the rapid development of network technology and electronic commerce, e-marketing had been formed and developed gradually. The number of Internet users is increasing at a very rapid rate which ultimately increasing the size of online purchasing of goods and services but there are certain factors which affect the buyers buying behavior, which every e-commerce business need to understand in order to attract new customers as well as to retain the existing.
Author: Chuanlan Liu
Publisher: Cambria Press
ISBN: 1621968723
Category : Consumer behavior
Languages : en
Pages : 226
Get Book Here
Book Description
