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Languages : en
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Author: Jean-Jacques Lambin
Publisher: Bloomsbury Publishing
ISBN: 1350305235
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3031420853
Category : Technology & Engineering
Languages : en
Pages : 849
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Book Description
This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before. However, the integration of AI into business operations is not without its challenges and risks. There are concerns about data privacy, cybersecurity, and the potential for AI to disrupt traditional industries and displace workers. As a result, it is essential for business leaders and researchers to understand both the potential and risks of AI, and how it can be effectively leveraged for business innovation. This book explores the potential benefits of AI for modern enterprises, including how it can be used to enhance customer service, optimize supply chain management, and improve decision-making in a range of business contexts. It also examines the role of AI in product development, marketing, and sales, and how it can be used to drive innovation and growth. The book also examines the risks and challenges associated with the integration of AI into business operations. It explores the ethical and legal implications of AI, including issues related to data privacy and security, bias in algorithms, and the impact of AI on employment and the labor market. It also examines the role of government and policymakers in regulating AI and managing the risks associated with its integration into business operations. Overall, this book provides a comprehensive and balanced perspective on the potential and risks of AI for modern enterprises.
Author: Daryl Travis
Publisher: Crown Business
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course. Emotional Branding teaches you the how's and why's of, "How does our product or service make our customers feel?" Author Daryl Travis (with a little help from Harry) leads you on a journey filled with colorful ideas and bottom-line lessons that will teach you how to instill brand loyalty in your customers. Whether you are a CEO, an advertising guru, or an innovative businessperson, you will discover how to use a brand's mystique to create powerful and lasting emotional connections with your customers. Travis also addresses: ·Branding as a product of intuitive thinking ·How people develop emotional responses to brands ·Bringing together a company's elements to form a brand ·Developing successful offshoot brands from existing ones ·And much more! Emotional Branding teaches you how to identify and empower your product's appeal and connect it to your customers' experiences with your product. The results unlock the secrets to emotional branding, enhance the brand-consumer relationship, and show you and your business new prosperity—all from discovering and applying these powerful new ways to use the "F" word, F-E-E-L-I-N-G-S. "Today's marketplace confusion can only be sorted out one way: by brand power. Daryl Travis's Emotional Branding sings, a book to savor and ponder. And, if approached in the right spirit, a book to change your worldview and renovate your bottom line. Hint: It's for finance and human resource folks as much as for marketers, as much for three-person architectural studios as for Virgin or GE execs." —Tom Peters, coauthor of In Search of Excellence "Every CEO's job is to create value and build assets, and every company's most formidable asset is its brand. Daryl's book is an important reminder that brands must be protected and nurtured. Read it, take it to heart, and expect some amazing things to happen in your business." —James Berrien, president of Forbes magazine "I've been in the business of building global brands for more than 25 years, and I've yet to read a better account of what it takes to make a brand. Apply all the analytics you want to a great company or brand and in the end you'll find it comes down to how people feel about it. This book reveals why." —Thomas Oliver, CEO of Bass Hotels & Resorts, former executive VP of marketing, FedEx
Author: Bruce B. Lawrence
Publisher: Princeton University Press
ISBN: 9780691004877
Category : Religion
Languages : en
Pages : 270
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Book Description
Islam, Bruce Lawrence argues, is a complex, international religious system that cannot be reduced to stereotypes. As Lawrence demonstrates, Islam is a religion shaped as much by its own postulates and ethical demands as by the specific circumstances of Muslim people in the modern world. It is time, Lawrence believes, to replace inaccurate images of Islam with a recognition of the multifaceted character of this global religion and of its widely diverse adherents. Shattering the Myth provides significant insights into the history of Islam and a greater understanding of the varied experiences of Muslims today.
Author: Allam Hamdan
Publisher: Springer Nature
ISBN: 3031621069
Category :
Languages : en
Pages : 1112
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Book Description
Author: Ratih Hurriyati
Publisher: CRC Press
ISBN: 1000651215
Category : Business & Economics
Languages : en
Pages : 1051
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Book Description
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.
Author: Christiansen, Bryan
Publisher: IGI Global
ISBN: 1799822400
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The progression of the independent states that were created after the collapse of the Soviet Union has become a prevalent area of research as these countries continue to make infrastructural strides. These regions possess vastly desirable natural resources including oil, gas, and minerals, causing this section of the world to have rising global importance as they continue to improve their economy, educational systems, and tourism industries. Economic, Educational, and Touristic Development in Asia is a pivotal reference source that provides a thorough examination of the contemporary progression of several recently formed countries within Central Asia. While highlighting topics such as hospitality marketing, anti-corruption reform, and entrepreneurship, this publication explores the technological, educational, and security enhancements being made in these areas, as well as how this region can strengthen its prosperity by strategically utilizing their globally-coveted natural resources. This book is ideally designed for economists, higher education faculty, provosts, chancellors, scholars, practitioners, policymakers, business professionals, marketers, restaurateurs, hotel managers, tour developers, travel agencies, government officials, strategists, educators, researchers, and graduate students.
Author: Dedi Kurniawan
Publisher: European Alliance for Innovation
ISBN: 1631903780
Category : Business & Economics
Languages : en
Pages : 583
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Book Description
This volume contains a collection of papers presented at The 4th International Conference on Applied Economics and Social Science (ICAESS) 2022, which was held on 5th October 2022, In Batam, Indonesia online. Batam is the city of Politeknik Negeri Batam, which organized ICAESS. This conference’s aim is to showcase research applications conducted by researchers. The research gap between academics and industries had become a significant challenge which is expected to be addressed during the conference. Our theme is "Responding the Era of Metaverse for Future Applied Technology". We have keynote speakers that delivering talks for the digital marketplace: Dr Hj Mohammad Nabil Almunawar, metaverse for education: Prof. Yusep Rosmanyah, S.T., M.Sc, PhD, and industry 4.0: Ashwani Singh, PhD. We are indebted to them, we hope their research continues successfully. ICAESS has 4 tracks including Economics Track, Accountings Track, Managements Track, and Social Sciences Track. We received 112 papers addressing topics in line from the tracks, including Economic Development, Accounting Theory, Business Administration, Development Studies and other related fields. We accepted 50 articles, with an acceptance rate of 45%. Special thanks to the Organizing Committee members along with the numerous reviewers for their assistance with the reviews of the submitted manuscripts. Finally, we sincerely express gratitude to all the participants, and the authors for all their work, thus making this conference a success. We also want to thank the staff of EAI for their help in making this publication possible.
Author: Yunes Ramadan Al-Teinaz
Publisher: John Wiley & Sons
ISBN: 1118823125
Category : Technology & Engineering
Languages : en
Pages : 499
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Book Description
A unique handbook providing a set of good practice standards for both producers and consumers of Halal food This accessible, authoritative book covers all aspects of Halal from its origins through to how we expect Halal to develop in the coming years. It explains what Halal is, where it came from, how it is practiced, and by whom. In addition to putting Halal in a religious and cultural context, the book provides practical standards for those working in the Halal trade. It explains why there are so many different interpretations of Halal and why this needs to be resolved if international trade is to be developed. Each chapter in The Halal Food Handbook is written by leading experts in their particular field of study. The first one discusses how regulatory bodies have failed to stem the miss selling and adulteration of Halal foods. The next chapters cover the slaughter process and issues around good practice. The book then looks at regulators—covering Sharia law, UK national laws, and the EU—and outlines the legal framework for enforcing the law. It also compares and contrasts different types of religious slaughter for faith foods; examines attempts to set an international standard for trade; and discusses pork adulteration in Halal foods. The final chapter covers other aspects of Halal, including cosmetics, tourism, lifestyle, and banking, and finishes with a look at what the future holds for Halal. Written and edited by leading international experts in Halal who are backed by the Muslim Council of Britain Presents a set of good practice standards for both producers and consumers of Halal food Covers the complexity of the political, legal, and practical dimensions of Halal food production The Halal Food Handbook will appeal to a wide audience, including abattoirs, manufacturers, retailers, regulators, academics, public bodies catering for Muslims, and the broader Muslim community.
