FACTORS AFFECTING CUSTOMER'S SATISFACTION IN MALAYSIA LOCAL RESTAURANTS PDF Download
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Author: MAMADOU LY.
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
Author: MAMADOU LY.
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
Author: KINZA SALAHUDDIN (TP036665)
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 111
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Book Description
Author: Dr Kalgi Shah Dr MamtaBrahmbhatt
Publisher: Archers & Elevators Publishing House
ISBN: 8194517052
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Luen Her Yap
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 180
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Book Description
Author: Peter Atkins
Publisher: Routledge
ISBN: 1317836006
Category : Science
Languages : en
Pages : 341
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Book Description
Who can deny the significance of food? It has a central role in our health and pleasure as well as in our economy, politics and culture. Food in Society provides a social science perspective on food systems and demonstrates the rich variety of disciplinary and theoretical contexts of food studies. While hunger and malnutrition remain a reality in many countries, for some food has become an experience rather than a sustenance. This book addresses the different worldwide understandings of food through thematic chapters and a wide range of material including: description of the political economy of the food chain, from production to the point of sale; analysis of global issues of supply and demand; critical debate of environmental and health aspects of food, including GM food, the role of habits, taboos, age and gender in food consumption. Each chapter contains a guide to further reading and to websites of relevance to food. Extensively illustrated, this book is essential reading for students of food studies in the social sciences and humanities.
Author: A. Zainal
Publisher: CRC Press
ISBN: 041562133X
Category : Technology & Engineering
Languages : en
Pages : 668
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Book Description
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon. Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes: – Training and education (hospitality students learning); – Organization and management (practical issues and current trends in the hotel, catering and tourism industry); – Product and food innovation; – Marketing; – Islamic hospitality and tourism issues; – Gastronomy; – Current trends; – Tourism The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry. Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy.
Author: MAHATHIR BIN RUKMAN HAKEEM (TP038530)
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 98
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Book Description
Author: Muhammad Bashir
Publisher: GRIN Verlag
ISBN: 3389057366
Category : Business & Economics
Languages : en
Pages : 48
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Book Description
Bachelor Thesis from the year 2021 in the subject Business economics - Market research, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (Shaheed Zulfikar Ali Bhutto Institute of Science and Technology), course: Bachelors in Business, language: English, abstract: This research investigates the key factors influencing customer loyalty within the fast-food sector of Hyderabad. By examining the relationships between food quality, service quality, pricing strategies, and promotional efforts, this study aims to identify the critical elements that contribute to customer retention and satisfaction in the local fast-food market.
Author: KEKASHAN SALAHUDDIN (TP036663)
Publisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages : 98
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Book Description
Author: Omkar Dastane
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
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Book Description
It is an undisputed fact that the cost of Customer Retention is far lesser than that of acquiring fresh ones. Customer satisfaction is undoubtedly one of the strong factors ensuring customer retention. Several researches have been done in the past to identify factors influencing customer satisfaction and in turn leading to customer retention. With changing perceptions, preferences and markets, we find a need to reinvestigate what are the key factors of customer satisfaction affecting customer retention in Malaysian fast food industry. Product quality, service quality, prices, facility and emotional factor are selected as factors of customer satisfaction (independent variables) based on extensive literature review. The research uses primary data collected from 180 Malaysian fast food customers using a multi-factor questionnaire with a Likert-scale from 1 to 5. To ensure reliability and validity the questionnaire was checked by Cronbach's Alpha and principal components analysis was carried out. Correlation and regression analysis is conducted using SPSS 21 to identify influence and impact of selected factors on customer retention. Descriptive statistics show that the most significant key factor of customer satisfaction is emotional factor followed by store facility, service quality and prices and the lease poor is product quality. Emotional factor and facility plays important role in customer satisfaction that ensures customer retention in Malaysian fast food industry.
